Sr. Sales Lead, US, Twitch Ads Sales

Amazon; San Francisco (CA); On-site; USD 149,000 - 201,000; Full time

Job summary

Amazon in San Francisco seeks a Senior Sales Lead to drive Twitch advertising adoption, collaborating with Account Executives, Agency Development Managers, and GTM specialists to deliver measurable outcomes.

You will devise strategic, scalable plans across verticals, negotiate with senior clients, and present differentiated ad solutions that align with customer objectives and revenue growth.

Qualifications

• 7+ years of digital media ad sales experience.
• 5+ years of B2B sales experience.
• Experience closing sales and generating revenues.
• Ability to negotiate and close opportunities with senior leaders.
• Strong analytical skills and data-driven decision making.

Responsibilities

• Take ownership, driving proactive sales strategies while collaborating with Account Executives to maximize revenue.
• Scale Twitch GTM strategies across sales teams.
• Develop and implement bespoke industry strategies within assigned verticals.
• Provide advertiser insights and collateral to sales teams.
• Partner with sales and marketing to differentiate Amazon Ads offerings tied to objectives.
• Represent Amazon Ads at industry events to drive commitments.
• Design scalable, long-term solutions meeting shared objectives.
• Leverage an entrepreneurial mindset to solve complex problems for customers.
• Advise senior leaders on overall business strategy.

Skills

Digital ad sales

Enterprise sales

C-suite negotiation

Relationship management

Job description

Description

Amazon Ads is the digital advertising arm of Amazon and one of our fastest growing businesses. We operate at the intersection of commerce, entertainment and advertising, offering unique advertising products (Sponsored Products, Sponsored Brands and Sponsored Display), enterprise ad tech (Amazon DSP, Amazon Ad Server, Amazon Marketing Cloud, Amazon Publisher Services) and a rich array of unique creative, format and measurement solutions. We offer advertisers premium brand placements on our owned and operated properties, including Thursday Night Football, FreeVee, Prime Video, Twitch, and FireTV as well as on third‑party publishers via Amazon Publisher Services. We start with the customer and work backwards in everything we do, including in advertising. We believe that advertising, when done well, enhances the customer experience with delightful discovery for consumers and compelling performance for advertisers. The insights we deliver to advertisers and their partners enable them to build unique connection with consumers, from first discovery to loyalty in a unique and compelling way versus any other media platform at scale.

Amazon Ads is the digital advertising arm of Amazon and one of our fastest growing businesses. We operate at the intersection of commerce, entertainment and advertising, offering unique advertising products (Sponsored Products, Sponsored Brands and Sponsored Display), enterprise ad tech (Amazon DSP, Amazon Ad Server, Amazon Marketing Cloud, Amazon Publisher Services) and a rich array of unique creative, format and measurement solutions. We offer advertisers premium brand placements on our owned and operated properties, including Thursday Night Football, FreeVee, Prime Video, Twitch, and FireTV as well as on third‑party publishers via Amazon Publisher Services. We start with the customer and work backwards in everything we do, including in advertising. We believe that advertising, when done well, enhances the customer experience with delightful discovery for consumers and compelling performance for advertisers. The insights we deliver to advertisers and their partners enable them to build unique connection with consumers, from first discovery to loyalty in a unique and compelling way versus any other media platform at scale.

This is an exciting opportunity to be part of a fast growing and entrepreneurial organization, bringing innovation and growing adoption of Amazon Ads. We are seeking an innovative, creative, analytical and strategic thinker, who is passionate about digital media and the future of Twitch advertising. The ideal candidate enjoys solving complex problems, works effectively with cross‑functional teams and thrives in a fast‑paced setting that is constantly evolving. This role will be highly visible with senior levels of Amazon, and will need to work collaboratively with internal management teams to understand where our relative advantages or risks lie, where new market segments and solutions should be created.

As a Senior Sales Lead, you will develop strategies and solutions to drive adoption of Twitch offering with advertisers and ensure your customers’ investments fit into their overall marketing strategy with Amazon. You will work closely with Account Executives (AEs), Agency Development Managers (ADMs), Go to Market (GTM) specialists, and Amazon Ads Customers. You are naturally curious, and will apply your creativity and curiosity by taking a lead in strategizing Twitch solutions for our advertisers, diving deep within the advertising community to discuss Amazon’s benefits, and working both with internal and external stakeholders to innovate solutions that meet the objectives of our advertising customers. This role will define innovative advertising experiences and coordinate with internal teams to create scalable and repeatable solutions. The ideal candidate should have experience buying, planning, packaging, and selling both directly and programmatically. They will have a strong knowledge of the digital advertising landscape, experience negotiating and closing annual agreements and the ability to drive conversations with C‑Suite client contacts. They are comfortable with ambiguity and juggling multiple priorities simultaneously in fast‑paced dynamic environment. They possess high levels of creativity, independence, flexibility and attention to detail.

Key job responsibilities

• Take ownership, driving proactive sales strategies while collaborating seamlessly with vertical Account Executives to deliver exceptional client service and maximize revenue opportunities


• Scale Twitch GTM strategies across sales teams


• Develop and implement bespoke industry strategies within assigned verticals


• Provide advertiser and/or vertical related insights and collateral to sales teams


• Partner with sales and marketing teams to develop narratives that differentiate Amazon Ads offerings tied to customer objectives and business outcomes


• Represent Amazon Ads externally at industry events to drive upfront and annual commitments


• Determine the right goals, inform decisions, and help design scalable, long‑term solutions that meet shared objectives.


• Leverage an entrepreneurial mindset to solve complex problems, with solutions tailored for each customer and made as simple as possible


• Assess, develop, and advise senior leaders on overall business strategy

About The Team

Twitch is one of our most unique publishers. Our team is the single‑threaded leader on all Twitch ad products, countries, and customer segments. We are responsible for overall Twitch Ads business strategy to fuel long‑term growth and innovation – working closely with all sales and product teams across Amazon Ads and building on the foundation already established by integrating Twitch into the broader Amazon Ads organization.

Basic Qualifications

• Experience consistently closing sales and generating revenues


• 7+ years of digital media ad sales experience


• 5+ years of B2B sales experience


• Experience identifying, developing, negotiating, and closing opportunities across a wide spectrum of customer engagement levels


• Experience building and cultivating relationships with internal and external stakeholders


• Experience in written and verbal communication skills to communicate with technical and non‑technical audiences, including senior leadership


• Experience demonstrating strong analytical abilities and confidence in the use of data

Preferred Qualifications

• Knowledge of key technology and market trends


• Experience in knowledge of of the Twitch platform and Twitch advertising experience


• Knowledge of video game and esports ecosystems or the traditional sports and entertainment ecosystems


• Experience blending product and program management skills to execute strategic initiatives about process creation, standardization, and improvement


• Experience developing and executing on GTM strategies that are large in scope


• Experience in selling nascent products/services into new markets


• Experience selling nascent products and services Ability to drive solutions to difficult problems


• Experience in operational excellence, security compliance, and distributed systems resiliency


• Experience structuring and negotiating complex agreements and leading cross‑functional groups to orchestrate and successfully complete deals


• Experience in defining and implementing process improvement initiatives using data and metrics


• Experience working independently with minimal supervision, or experience that includes strong analytical skills, attention to detail, and effective communication abilities

Twitch is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you're applying in isn’t listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign‑on payments, restricted stock units (RSUs), and sales incentives. Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.

USA, CA, San Francisco - 148,700.00 - 201,200.00 USD annually

USA, CA, Santa Monica - 135,200.00 - 182,900.00 USD annually

USA, NY, New York - 148,700.00 - 201,200.00 USD annually

Company - Amazon Advertising LLC

Job ID: A10552342