Sr. Sales Effectiveness Lead, Amazon Shipping

Amazon.com Services LLC; Austin (TX); On-site; USD 130,000 - 180,000; Full time

Job summary

Amazon Shipping in Austin, TX is seeking a Sr. Sales Effectiveness Lead to transform how a large sales organization sells.

You will own customer-facing capabilities, embed Challenger principles, and build world-class negotiation capabilities to improve how BDs sell and negotiate with customers. The role requires leading coaching programs, simulations, and manager enablement, with close collaboration across Sales, Pricing, and Finance to drive measurable improvements in seller behavior and

Qualifications

• 3+ years of Microsoft Office products and applications experience.
• Experience in training, performance management and coaching/mentoring.
• 7+ years of experience in sales enablement, sales effectiveness, commercial excellence, sales training, or a related field supporting B2B sales organizations.
• Experience diagnosing sales performance and capability gaps using field observation, seller and leader feedback, deal analysis, and performance data.
• Experience translating sales methodologies and commercial strategies into practical seller behaviors, coaching mechanisms, and scalable development programs.

Responsibilities

• Own the sales effectiveness strategy for Amazon Shipping's Business Development organization, defining and continuously raising the standard for customer-facing selling.
• Diagnose seller capability gaps using customer-call observation, deal and negotiation inspection, performance data, seller feedback, and direct partnership with Sales leaders.
• Embed Challenger and Framemaking into how BDs discover customer needs, create differentiated perspectives, articulate value, handle objections, and advance opportunities.
• Build and lead negotiation capability across the organization, including negotiation strategy, buyer psychology, value defense, anchoring, concession management, and give-get techniques.
• Partner with Pricing and Finance to translate pricing strategy and commercial economics into practical guidance that helps BDs navigate pricing conversations and protect value.
• Support complex and high-value customer negotiations by helping BDs prepare negotiation strategies, anticipate customer positions, identify leverage, plan concessions, and respond effectively under pressure.
• Design and facilitate high-impact sales development through simulations, role-play, deal-based practice, coaching, certifications, and other mechanisms that replicate real customer situations.
• Equip Sales leaders with practical coaching mechanisms and tools that reinforce effective selling behaviors in the field.
• Measure effectiveness through observable changes in seller behavior, negotiation outcomes, pricing discipline, sales effectiveness, and commercial performance.

Skills

MS Office

Sales enablement

Performance coaching

B2B sales

Sales training

Education

Master's degree in Education/Instructional Design

Job description

Amazon Shipping is building a high-growth business designed to transform how companies think about parcel delivery. As our Business Development organization scales, we are raising the bar on how our sellers show up with customers-from initial discovery and executive conversations through complex pricing discussions and negotiations. We are looking for an exceptional Sr. Sales Effectiveness Lead who is obsessed with improving how a large sales organization sells and can translate commercial strategy into measurable improvements in seller behavior and performance.

In this role, you will own the development of the customer-facing capabilities that differentiate great Business Developers, including discovery, insight-led selling, Framemaking, value articulation, objection handling, pricing, and negotiation. You will embed Challenger principles into how BDs prepare for and lead customer conversations while building world-class negotiation capability that helps sellers frame value, anticipate buyer behavior, manage concessions, and hold price under pressure. You will partner closely with Sales, Pricing, and Finance to translate pricing strategy and commercial economics into practical negotiation strategies and support BDs preparing for complex, high-value customer negotiations.

This is not a traditional training role. You will stay close to the field-observing customer interactions, listening to calls, inspecting deals and negotiations, analyzing performance data, and working directly with BDs and Sales leaders to diagnose where capability gaps are limiting performance. You will turn those insights into targeted interventions using coaching, deliberate practice, simulations, role-play, manager enablement, and formal learning, continuously measuring whether those mechanisms are changing how BDs sell.

Your success will be measured by stronger seller capability, better customer conversations, increased negotiation effectiveness, greater pricing discipline, and improved commercial outcomes.

Key job responsibilities

• Own the sales effectiveness strategy for Amazon Shipping's Business Development organization, defining and continuously raising the standard for customer-facing selling.
• Diagnose seller capability gaps using customer-call observation, deal and negotiation inspection, performance data, seller feedback, and direct partnership with Sales leaders.
• Embed Challenger and Framemaking into how BDs discover customer needs, create differentiated perspectives, articulate value, handle objections, and advance opportunities.
• Build and lead negotiation capability across the organization, including negotiation strategy, buyer psychology, value defense, anchoring, concession management, and give-get techniques.
• Partner with Pricing and Finance to translate pricing strategy and commercial economics into practical guidance that helps BDs navigate pricing conversations and protect value.
• Support complex and high-value customer negotiations by helping BDs prepare negotiation strategies, anticipate customer positions, identify leverage, plan concessions, and respond effectively under pressure.
• Design and facilitate high-impact sales development through simulations, role-play, deal-based practice, coaching, certifications, and other mechanisms that replicate real customer situations.
• Equip Sales leaders with practical coaching mechanisms and tools that reinforce effective selling behaviors in the field.
• Measure effectiveness through observable changes in seller behavior, negotiation outcomes, pricing discipline, sales effectiveness, and commercial performance.

Basic Qualifications:

• 3+ years of Microsoft Office products and applications experience
• Experience in training, performance management and coaching/mentoring
• 7+ years of experience in sales enablement, sales effectiveness, commercial excellence, sales training, or a related field supporting B2B sales organizations.
• Experience diagnosing sales performance and capability gaps using a combination of field observation, seller and leader feedback, deal analysis, and performance data.
• Experience translating sales methodologies and commercial strategies into practical seller behaviors, coaching mechanisms, and scalable development programs.

Preferred Qualifications:

• Master's degree or equivalent in Education, Instructional Design, or a related field
• Deep expertise in B2B negotiation, including value framing, buyer psychology, anchoring, concession strategy, give-get exchanges, leverage, and negotiation planning.
• Experience building sales capability at scale within a large, complex, or rapidly growing sales organization.
• Experience establishing measurement frameworks that connect sales enablement investments to observable seller behavior and business performance.
• Experience with Challenger Sale, Framemaking, or other insight-led and value-based selling methodologies.

Amazon is an equal opportunity employer and does not discriminate on th