Sr Product Mrktg Mgr., Chariot, XCM

Amazon; Seattle (WA); On-site; USD 143,000 - 193,000; Full time

Job summary

Amazon is seeking a Senior Product Marketing Manager for Chariot Marketing — Cross-Channel, Cross-Category Marketing (XCM) to lead the global strategy for owned channels and campaigns across Prime and marketplace priorities.

You will partner with Creative, Operations, and Product to build scalable marketing programs, frame strategic trade-offs, and drive measurable impact across international channels.

Qualifications

• 7+ years of professional non-internship marketing experience
• Data and metrics to drive improvements
• Excel or Tableau (data manipulation, macros, charts, pivot tables)
• Experience building, executing and scaling cross-functional marketing programs
• Experience leading go-to-market for consumer software or hardware product launches
• Experience applying quantitative analysis to solve business problems
• Bachelor's degree in marketing, communications, or equivalent
• Proven ability to manage complex, multi-stakeholder programs across geographies
• Demonstrated track record of exceptional written communication — briefs to QBRs

Responsibilities

• Own the end-to-end marketing strategy for Amazon's owned and operated channels globally.
• Coordinate with Creative, Operations, and Product to drive campaigns and guide creative development.
• Partner with operations to understand fleet deployment, labeling, packaging, and logistics for feasible marketing plans.
• Define campaign measurement frameworks, evaluate performance, and translate data into strategic recommendations.
• Lead alignment across internal teams and cross-functional partners to drive shared understanding of channel strategy.

Skills

Marketing strategy

Data-driven decisions

Cross-functional leadership

Campaign management

Go-to-market

Quantitative analysis

Bachelor's degree

Stakeholder management

Written communication

Education

Bachelor's degree in marketing/communications

Tools

Excel

Tableau

Job description

Description

Senior Product Marketing Manager, Chariot Marketing — Cross-Channel, Cross-Category Marketing (XCM)

About the Role

Cross-Channel, Cross-Category Marketing (XCM) aims to be the most culturally aware, creatively breakthrough, and measurably effective marketing organization in the world. We strengthen the brand, grow the business, and reduce cost for Amazon. Within XCM, Chariot Marketing owns the worldwide marketing strategy for Amazon's branded delivery fleet, packaging experiences, and emerging physical media channels.

Key Responsibilities

• Global Portfolio Strategy. Own the end-to-end marketing strategy for Amazon's owned and operated channels globally — developing campaigns that reinforce Amazon's brand across marketplace priorities (e.g., Prime, Amazon Retail). Own creative briefing and guide creative development and timelines through close coordination with Creative, Operations, and Product. Drive the strategic roadmap for emerging channels, building the business cases to bring new capabilities from concept through validation to scale.
• Operations, Marketing & Business Integration. This role sits at the intersection of brand strategy and operations. You will partner directly with operational teams to understand fleet deployment schedules, label print and application workflows, packaging specifications, and delivery station logistics — then translate those realities back into marketing plans that are both ambitious and executable. Success requires fluency in the operations of the physical channels — you do not need to own these systems, but you must be able to ask the right questions, identify risk, and ensure that marketing commitments match operational capacity.
• Strategic Communications & Decision Framing. Write recommendations, stakeholder updates, and strategy documents that are concise, insight-led, and built to drive decisions. Translate complex program narratives into clear strategic recommendations that build alignment and move work forward. Frame alternatives with specificity — articulate trade-offs, estimate business impact, and distinguish one-way from two-way doors.
• Analytical Rigor & Measurement. Partner with Science and Operations teams to define campaign measurement frameworks, evaluate performance against target perceptions and high-value actions (HVAs), and translate complex data into clear strategic recommendations. Conduct performance deep-dives, build learning agendas, and set the strategic measurement priorities for the channel. Identify when data is directional versus conclusive and communicate uncertainty with intellectual honesty.
• Cross-Functional Stakeholder Management. Lead alignment across a broad stakeholder ecosystem spanning internal Amazon teams, Creative, Legal, Science, Operations, and Global marketing teams. Navigate competing priorities, resource constraints, and partner escalations across organizations. Serve as the connective backbone between teams — educating cross-functional partners on channel strategy, managing expectations, and driving shared understanding of how the work ladders up.

What Success Looks Like

Within 90 days, you have authored or refined the current batch of campaign briefs, established relationships with key cross-functional partners, and developed a point of view on what's working and what needs to change. Within six months, you are the person stakeholders seek out when they need a crisp recommendation backed by evidence — and the person the team trusts to put the right words on the page. Within a year, you have measurably advanced the strategic position of Chariot Marketing's brand-building programs and are shaping the roadmap for what comes next.

Basic Qualifications

• 7+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross-functional marketing programs
• Experience leading go-to-market for consumer software or hardware product launches
• Experience applying quantitative analysis to solve business problems and making data-driven business decisions
• Bachelor's degree in marketing, communications, or equivalent
• Proven ability to manage complex, multi-stakeholder programs across business functions and geographies
• Demonstrated track record of exceptional written communication — from creative briefs to QBRs

Preferred Qualifications

• Experience using any of SQL or other analytical tools for conducting data analysis
• Experience with customer segmentation, profiling, and targeting
• Experience in go-to-market planning or scaling marketing programs across digital or physical channels
• Background working with analytics or data science teams across measurement (A/B testing, hold-out experiments) and personalization models
• Comfort operating in ambiguity — able to pair high judgement with available data to make recommendations and drive strategy forward
• Familiarity with international campaign launches and localization
• Experience with out-of-home media or non-traditional brand surfaces

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits .

USA, CA, Santa Monica - 142,800.00 - 193,200.00 USD annually

USA, WA, Seattle - 142,800.00 - 193,200.00 USD annually