Sr. Product Marketing Manager - The Toro Company

The Toro Company; Minnesota; On-site; USD 120,000 - 140,000; Full time

Benefits offered by this job

Health, dental and vision insurance

401(k) and other benefits

Use of onsite fitness facility

Paid time to volunteer

Job summary

A leader in outdoor solutions is seeking a Sr. Product Marketing Manager to drive product strategy and market positioning for residential products. The role includes developing innovative products, collaborating across teams, and ensuring market competitiveness. The ideal candidate should have a Bachelor's degree and extensive experience in the outdoor power equipment industry. This position offers a salary range of $120,000–$140,000 and various benefits, located in Minnesota.

Qualifications

• 5+ years’ experience in the outdoor power equipment industry.
• Ability to build cross‑functional relationships with engineering, sales and customer care.
• Passion for delivering market‑leading products on time and within scope.

Responsibilities

• Drive product strategy and market positioning for residential products.
• Develop annual and long‑range, multi‑generational product roadmap.
• Recommend and develop innovative new or improved products.

Skills

Strong analytical skills

Excellent interpersonal skills

Strong customer orientation

Experience with Voice of Customer

Leadership for product and team management

Education

Bachelor’s degree in marketing, business or engineering

Master’s degree in marketing, business or engineering (preferred)

Tools

Microsoft Suite

SAP

Job description

Sr. Product Marketing Manager – The Toro Company

The Toro Company, founded in 1914, is a leading worldwide provider of innovative solutions for the outdoor environment, including turf and landscape maintenance, snow and ice management, underground utility construction, rental and specialty construction, and irrigation and outdoor lighting solutions. Through a strong network of professional distributors, dealers, rental stores and retailers in more than 125 countries, we provide a wide range of products across a family of global brands to serve golf courses, professional contractors, groundskeepers, agricultural growers, renters, government and educational institutions, homeowners, and many sports venues.

Your Opportunity

As Sr. Product Marketing Manager, you will drive product strategy and market positioning for residential products across Exmark, Spartan, and Toro brands. You will develop new equipment, improve existing products to meet customer requirements, lead product prioritization and financial analysis, and monitor product life cycles to ensure growth and operational improvement.

Sponsorship

Applicants must be legally authorized to work in the United States. We are unable to sponsor or take over sponsorship of any visa.

Work Location

• Candidate may choose a location in either Bloomington, MN (International Corporate Headquarters) or Ditch Witch Division Headquarters in Perry, OK. Fully remote is not available.
• Typical office environment includes considerations for lighting, temperature, and noise levels.
• Collaborates with key channel partners and internal teams across marketing, retail, sales, engineering, and manufacturing.
• Travel: Approximately 25% domesticFot could and international.

Key Responsibilities

• Develop annual and long‑range, multi‑generational product roadmap for residential offerings.
• Obtain approval for long‑range vision, goals and strategies for Product Management.
• Develop business modeling for different customer types.
• Execute Voice of the Customer research to define capabilities and long‑term competitive advantages.
• Continuously evaluate product vitality and competitive threats through field visits and data gathering.
• Recommend and develop innovative new or improved products in conjunction with engineering, manufacturing, sales and other key departments.
• Maintain methods to determine customer satisfaction on new/current products and ensure timely corrective actions.
• Monitor market share, profitability and competitive positioning of product lines.
• Collaborate across teams to align related products, engineering teams and stakeholders.
• Monitor quality levels of products and implement improvement methods to reduce warranty issues.
• Develop and execute competitive benchmarking activities to maintain leadership.
• Support the Integrated Business Planning (IBP) process for product lifecycle decisions.
• Investigate and recommend new business and cost‑reduction opportunities.
• Build and maintain strong cooperation between departments, supporting functions and customers.
• Represent the Division/Company at trade and civic functions as appropriate.

Other Job Dimensions

• Travel: 25% domestic and international.
• Vision requirements: close, distance, peripheral, depth perception and ability to adjust focus.
• Specialized equipment: lawn mowers.

What Do You Need?

• Bachelor’s degree, preferably in marketing, business or engineering.
• 5+ years’ experience in the outdoor power equipment industry.
• Strong analytical skills and demonstrated leadership for product and team management.
• Excellent interpersonal and communications skills, initiative and team player.
• Ability to build cross‑functional relationships with engineering, sales and customer care.
• Strong customer orientation and experience with Voice of Customer.
• Passion for delivering market‑leading products on time and within scope.

Preferred

• Master’s degree in marketing, business or engineering.
• Excellent computer skills including Microsoft Suite; SAP preferred.

What Can We Give You?

• Cash compensation within $120,000–$140,000, dependent on experience and location.
• Health, dental and vision insurance, 401(k) and other benefits.
• Casual work environment, onsite café with coffee.
• Use of onsite fitness facility and mental health & financial resources.
• Paid time to volunteer (20 hours per year).
• Summer schedule flexibility: early finish Fridays.

Equal Opportunity Employer

The Toro Company is an Equal Opportunity Employer. We consider all qualified applicants based on merit and do not discriminate on the basis of race, color, religion, sex (including pregnancy, gender identity and sexual orientation), parental status, national origin, age, disability, genetic information, military service or other non‑merit factors.

Recruitment Ethics

All legitimate job opportunities must be applied for directly through the official careers page at jobs.thetorocompany.com or via Workday. You will never be required to pay any fees or disclose personal Unsensitive financial details during the recruitment process.