Sr. Product Marketing Manager, Programmatic Ad Solutions

United States Digital Space LLC; New York (NY); Hybrid; USD 143,000 - 179,000; Full time

Benefits offered by this job

Health insurance

Dental and vision insurance

Mental health benefits

Family building benefits

Child care benefits

401(k) plan with company match

Paid time off (12 holidays + PTO)

Parental leave

Commuter benefits

Company perks

Job summary

United States Digital Space LLC is seeking a Sr. Product Marketing Manager for Programmatic Ad Solutions.

This role sits at the crossroads of programmatic advertising, revenue partnerships, and go-to-market strategy, and it will shape how our Audience Extension and programmatic offerings scale across partners, brands, and agencies. You will partner with Product, Data Science, Sales, and external partners to define packaging, pricing, and GTM motions; build compelling narratives, align with

Qualifications

• 10+ years of experience in digital advertising with programmatic depth.
• Strong knowledge of DSPs, SSPs, DMPs, CDPs, clean rooms, and measurement partners.
• Experience structuring commercial partnerships and GTM strategies.
• Collaborative across Sales, Product, Engineering, Data Science, Marketing, and Finance.
• Ability to translate ad tech concepts into clear narratives.

Responsibilities

• Own end-to-end programmatic strategy and GTM for Audience Extension.
• Develop narratives, packaging, and pricing structures for differentiation.
• Define commercial and product strategy for Audience Extension offerings.
• Partner with Product Management and Data Science to ensure scalable, differentiated solutions.
• Drive revenue growth through programmatic channels and new demand sources.
• Manage programmatic channel and partner relationships and negotiations.

Skills

Programmatic

Ad tech

Go-to-market

Cross-functional

Financial modeling

Communication

Education

Bachelor's degree or equivalent experience

Job description

At the company, our purpose is to serve and connect. We aim to achieve this by cultivating a work environment where all team members belong and have the opportunity to thrive.

the company Ads is one of the fastest-growing commerce media businesses in the industry, connecting brands to a high-intent, on-the-move audience across the company's rider and driver networks. With proprietary first-party data spanning millions of rides and real-world consumer journeys, the company Ads offers advertisers a unique combination of targeting, context, and measurement that traditional platforms cannot replicate. We are building the future of mobility media — and we are looking for exceptional talent to help lead that charge.

We are seeking a strategic, highly cross-functional leader to join the company Ads as our Sr. Product Marketing Manager for Programmatic Ad Solutions. This is a unique and high-impact role at the intersection of programmatic advertising, revenue partnership development, and go-to-market strategy. You will own three interconnected pillars that are core to the company Ads' growth: building our programmatic and Audience Extension business, managing key channel and demand partners, and developing the packaging and pricing strategy that powers our sales organization.

This role requires a rare blend of strategic thinking, commercial acumen, and operational execution. You will work closely with Product, Data Science, Sales, and external partners to define how the company Ads goes to market — both on-platform and off — and to ensure we are positioned to win against competitors in the rapidly evolving commerce media landscape.

Responsibilities:

• Programmatic Strategy & Audience Extension Go-to-Market

• Own the end-to-end strategy and go-to-market for the company Ads' programmatic business, with a primary focus on Audience Extension solutions that extend the company's first-party data and targeting capabilities beyond the app.

• Develop compelling narratives, positioning frameworks, and packaging structures that clearly articulate the company Ads' programmatic differentiation to agencies, brands, and demand partners.

• Define the commercial and product strategy for how Audience Extension is sold, including deal structures, influencing pricing, audience segmentation, and measurement integration.

• Partner closely with Product Management and Data Science to ensure programmatic offerings are technically sound, scalable, and competitively differentiated.

• Monitor programmatic market trends, competitive dynamics, and evolving buyer behavior to proactively refine strategy and maintain a leading position.

• Drive revenue growth through programmatic channels by identifying new demand sources and structuring scalable, repeatable go-to-market motions.

• Programmatic Channel & Partner Management

• Identify, evaluate, and manage relationships with key programmatic channel and revenue partners including DSPs, SSPs, data clean rooms, ad networks, and measurement providers.

• Partner with the leadership team to influence commercial negotiations and deal structuring across the programmatic partner ecosystem — defining how the company Ads integrates technically, commercially, and strategically with each partner.

• Build a partner prioritization framework that optimizes for revenue impact, technical efficiency, audience scale, and strategic alignment.

• Serve as the primary business point of contact for programmatic demand and measurement partners; drive QBRs, joint business plans, and revenue accountability.

• Work with Engineering, AdTech, and Product teams to ensure partner connections are optimally implemented and continuously improved.

• Evaluate emerging demand sources and new partnership models (e.g., retail media networks, data collaboration platforms) to identify incremental revenue opportunities for the company Ads.

Experience:

• 10+ years of experience in digital advertising, with meaningful depth in programmatic, ad tech, or commerce/retail media.

• Strong knowledge of the programmatic ecosystem — including DSPs (e.g., DV360, The Trade Desk, Amazon DSP), SSPs, DMPs, CDPs, clean rooms, and measurement partners.

• Demonstrated experience structuring and negotiating commercial partnerships with technology and demand-side platforms.

• Experience developing go-to-market strategies and pricing frameworks for advertising products.

• Exceptional cross-functional collaboration skills; proven ability to work across Sales, Product, Engineering, Data Science, Marketing, and Finance.

• Strong analytical and financial modeling skills; ability to build business cases and model revenue scenarios.

• Outstanding written and verbal communication skills; capable of translating complex ad tech concepts into clear, compelling narratives for diverse audiences.

• Bachelor's degree or equivalent experience.

Preferred

• Experience at a commerce media company, mobility platform, retail media network, or high-growth digital publisher.

• Familiarity with audience extension products and off-platform programmatic solutions built on first-party data.

• Prior experience in a product marketing, strategy, or bizdev role within an ad tech organization.

• Understanding of location-based advertising, mobility data, and contextual targeting methodologies.

• Experience building and managing joint business plans with major agency holding companies and independent agencies.

Benefits:

• Great medical, dental, and vision insurance options with additional programs available when enrolled

• Mental health benefits

• Family building benefits

• Child care and pet benefits

• 401(k) plan with company match to help save for your future

• In addition to 12 observed holidays, salaried team members have discretionary paid time off, hourly team members have 15 days paid time off

• 18 weeks of paid parental leave. Biological, adoptive, and foster parents are all eligible

• Subsidized commuter benefits

• Monthly the company credits and complimentary the company Pink membership

the company is an equal opportunity employer committed to an inclusive workplace that fosters belonging. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, age, genetic information, or any other basis prohibited by law. We also consider qualified applicants with criminal histories consistent with applicable federal, state and local law.

the company highly values having employees working in-office to foster a collaborative work environment and company culture. This role will be in-office on a hybrid schedule — Team Members will be expected to work in the office 3 days per week on Mondays, Wednesdays, and Thursdays. the company considers working in the office at least 3 days per week to be an essential function of this hybrid role. Your recruiter can share more information about the various in-office perks the company offers. Additionally, hybrid roles have the flexibility to work from anywhere for up to 4 weeks per year. #Hybrid

The expected base pay range for this position in the New York City area is $143,000 - $178,750, not inclusive of potential equity offering, bonus or benefits. Salary ranges are dependent on a variety of factors, including qualifications, experience and geographic location. Your recruiter can share more information about the salary range specific to your working location and other factors during