Sr. Product Marketing Manager, Platform Positioning

DocuSign; Chicago (IL); Hybrid; USD 140,000 - 198,000; Full time

Benefits offered by this job

Health benefits

RSUs

Bonus plan

Job summary

DocuSign seeks a Sr. Product Marketing Manager for Platform Positioning to own the strategic narrative, messaging, and differentiation for CLM within the IAM platform.

You will coordinate with Product, Sales, Corporate Marketing, and Field Marketing to deliver a consistent platform story. You will shape CLM positioning, review launches for narrative consistency, and enable teams on competitive messaging to win enterprise deals.

Qualifications

• 8+ years of product marketing experience in the B2B SaaS space.
• Experience with CLM, contract management, or broader enterprise software landscape, translating complex product capabilities into clear, compelling narratives.
• Bachelor's degree or equivalent practical experience.
• Experience supporting or contributing to analyst relations activities, including briefing preparation, content development, or enablement on analyst rankings.
• Experience driving projects from concept to completion with minimal direction, and aligning priorities to company goals and leadership objectives.

Responsibilities

• Own, regularly update, and maintain the holistic positioning, differentiation story, and core narrative bill of materials for CLM within the IAM platform.
• Develop and evolve the messaging strategy for CLM, ensuring alignment with the broader platform narrative.
• Review CLM-related product launches for narrative consistency and a coherent platform message at every release.
• Articulate clearly why CLM is differentiated and how it fits within the IAM platform story.
• Enable field and cross-functional teams on competitive positioning and platform messaging to drive enterprise deals.
• Contribute to analyst relations programs by supporting briefing preparation, messaging alignment, and content for Gartner, Forrester, IDC, and Hackett Group.
• Support enablement related to analyst rankings (Magic Quadrant, Wave, MarketScape) within internal teams.
• Contribute to high-impact strategic programs including the user conference, Momentum, and Momentum OnTour packaging the platform narrative for executive briefings.

Skills

Product marketing

B2B SaaS

CLM knowledge

Analyst relations

Education

Bachelor's degree or equivalent

MBA (preferred)

Job description

Company Overview

Docusign brings agreements to life. Over 1.5 million customers and more than a billion people in over 180 countries use Docusign solutions to accelerate the process of doing business and simplify people’s lives. With intelligent agreement management, Docusign unleashes business-critical data that is trapped inside of documents. Until now, these were disconnected from business systems of record, costing businesses time, money, and opportunity. Using Docusign’s Intelligent Agreement Management platform, companies can create, commit, and manage agreements with solutions created by the #1 company in e-signature and contract lifecycle management (CLM).

What you’ll do

As the Sr. Product Marketing Manager for Platform Positioning, you will own the strategic narrative, positioning, and messaging for Docusign's Contract Lifecycle Management (CLM) capabilities within the broader Docusign IAM platform. This is a highly visible, cross-functional role at the intersection of product strategy, platform storytelling, and enterprise go-to-market execution. You will serve as the company's primary authority on CLM narrative and messaging-ensuring every launch, campaign, and enablement asset tells a consistent, compelling, and differentiated story. You will partner closely with Product, Sales, Corporate Marketing, and Field Marketing to build the messaging infrastructure that helps Docusign win in an increasingly competitive market. You will also contribute to key analyst relations programs and support strategic company initiatives, including our user conference and Momentum.

Responsibility

• Own, regularly update, and maintain the holistic positioning, differentiation story, and core narrative bill of materials for Docusign's CLM capabilities within the IAM platform - serving as the single source of truth across all teams and programs
• Develop and evolve the messaging strategy for CLM, ensuring alignment with the broader platform narrative and Docusign's overarching go-to-market strategy
• Review CLM-related product launches for narrative consistency and a coherent platform message at every release
• Articulate clearly why Docusign's contract management approach is differentiated and how it fits within the broader IAM platform story
• Enable field and cross-functional teams on competitive positioning, competitive differentiation, and platform messaging combining individual features into a larger, compelling narrative that drives enterprise deals and expands adoption
• Contribute to analyst relations programs by supporting briefing preparation, messaging alignment, and presentation content for engagements with firms such as Gartner, Forrester, IDC, and Hackett Group
• Support enablement efforts related to analyst rankings and evaluations (e.g., Magic Quadrant, Wave, MarketScape), helping internal teams understand and communicate what these rankings mean and how to leverage them
• Serve as a contributor to high-impact strategic programs including the company's user conference, Momentum, and Momentum OnTour packaging the platform narrative for executive briefings, customer-facing sessions, and industry events to ensure a consistent message across every high-visibility moment

Job Designation

Hybrid: Employee divides their time between in-office and remote work. Access to an office location is required. (Frequency: Minimum 2 days per week; may vary by team but will be weekly in-office expectation)

Positions at Docusign are assigned a job designation of either In Office, Hybrid or Remote and are specific to the role/job. Preferred job designations are not guaranteed when changing positions within Docusign. Docusign reserves the right to change a position's job designation depending on business needs and as permitted by local law.

What you bring

Basic

• 8+ years of product marketing experience in the B2B SaaS space, with a proven track record of owning positioning and messaging for high-growth products or platform portfolios
• Experience with CLM, contract management, or broader enterprise software landscape, translating complex product capabilities into clear, compelling narratives for both technical and non-technical audiences
• Bachelor's degree or equivalent practical experience
• Experience supporting or contributing to analyst relations activities, including briefing preparation, content development, or enablement on analyst rankings and evaluations
• Experience driving projects from concept to completion with minimal direction, and aligning priorities to company goals and leadership objectives

Preferred

• MBA from top tier school or work equivalent
• Experience supporting or contributing to analyst relations programs and familiarity with major evaluation frameworks (e.g., Magic Quadrant, Wave, MarketScape)
• Experience supporting large-scale customer or industry events, such as user conferences
• Highly collaborative, enthusiastic, open, proactive, and results-driven
• Self-starter who can accomplish projects with minimal need for supervision
• Continuous learner who actively seeks out new knowledge, asks deep questions, and brings fresh perspectives to complex problems
• Agile team player who thrives in dynamic environments, adapting seamlessly to changing priorities and shifting business needs

Wage Transparency

Pay for this position is based on a number of factors including geographic location and may vary depending on job-related knowledge, skills, and experience.

• California: $146,400.00 - $235,375.00 base salary
• Illinois, Colorado, Massachusetts and Minnesota: $140,100.00 - $197,925.00 base salary
• Washington, Maryland, New Jersey and New York (including NYC metro area): $140,100.00 - $206,775.00 base salary

This role is also eligible for the following:

• Bonus: Sales personnel are eligible for variable incentive pay dependent on their achievement of pre-established sales goals. Non-Sales roles are eligible for a company bonus plan, which is calculated as a percentage of eligible wages and dependent on company performance.
• Stock: This role is eligible to receive Restricted Stock Units (RSUs).

Global benefits

provide options for the following:

• Paid Time Off: earned time off, as well as paid company holidays based on region
• Paid Parental Leave: take up to six months off with your child after birth, adoption or foster care placement
• Full Health Benefits Plans: options for 100% employer paid and minimum employee contribution health plans from day one of employment
• Retirement Plans: select retirement and pension programs with potential for employer contributions
• Learning and Development: options for coaching, online courses and education reimbursements
• Compassionate Care Leave: paid time off following the loss of a loved one and other life-changing events

Work Authorization Notice

Please note that we do not provide visa sponsorship or immigration support for this position. Applicants must already be authorized to work in the United States on a full-time, permanent basis without the need for current or future sponsorship.

Life at Docusign

Working here

Docusign is committed to building trust and making the world more agreeable for our employees, customers and the communities in which we live and work. You can count on us to listen, be honest, and try our best to do what’s right, every day. At Docusign, everything is equal.We each have a responsibility to ensure every team member has an equal opportunity to succeed, to be heard, to exchange ideas openly, to build lasting relationships, and to do the work of their life. Best of all, you will be able to feel deep pride in the work you do, because your contribution helps us make the world better than we found it. And for that, you’ll be loved by us, our customers, and the world in which we live.

Accommodation

Docusign is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need such an accommodation, or a religious accommodation, during the application process, please contact us at [e-mail].

If you experience any issues, concerns, or technical difficulties during the application process please get in touch with our Talent organization at [e-mail] for assistance.

States Not Eligible for Employment

This position is not eligible for employment in the following states: Alaska, Hawaii, Maine, Mississippi, North Dakota, South Dakota, Vermont, West Virginia and Wyoming.

Equal Opportunity Employer

It's important to us that we build a talented team that is as diverse as our customers and where all employees feel a deep sense of belonging and thrive. We encourage great talent who bring a range of perspectives to apply for our open positions. Docusign is an Equal Opportunity Employer and makes hiring decisions based on experience, skill, aptitude and a can-do approach. We will not discriminate based on race, ethnicity, color, age, sex, religion, national origin, ancestry, pregnancy, sexual orientation, gender identity, gender expression, genetic information, physical or mental disability, registered domestic partner status, caregiver status, marital status, veteran or military status, or any other legally protected category.