Sr. Product Marketing Manager, Lending

Chime; San Francisco (CA); On-site; USD 150,000 - 208,000; Full time

Benefits offered by this job

Bonus eligibility

Equity package

Comprehensive benefits

Flexible work policy

Job summary

Chime is seeking a Sr. Product Marketing Manager for its Lending product ecosystem in San Francisco. You will own how we bring the product to market, craft compelling narratives, and align cross-functional teams to drive adoption and responsible growth.

This is an individual contributor role reporting to the Head of Product Marketing, Lending. Expect a base salary range of $150,000–$208,000 with bonus eligibility, equity, and comprehensive benefits.

Qualifications

• 6–10+ years of product marketing experience with 3+ years in consumer lending or regulated financial services.
• Proven track record owning end-to-end go-to-market strategy and measurable outcomes in a performance-driven environment.
• Strong grounding in audience insights, competitive intelligence, targeting, positioning, and messaging.
• Experience partnering with Product, Growth, Brand, Analytics, Legal and Compliance.
• Ability to lead through influence and drive cross-functional alignment and execution.
• Ability to translate complex product capabilities into clear, compelling customer narratives.
• Strong analytical mindset and ability to use data to inform strategy and measure impact.

Responsibilities

• Own and execute go-to-market strategy for Chime’s Lending product from launch through scale.
• Develop clear, differentiated positioning and messaging to drive adoption.
• Drive cross-functional alignment across Product, Growth, Brand, and Analytics.
• Influence product strategy and roadmap through customer insights and market understanding.
• Own business outcomes: improve adoption, engagement, and retention with data-informed marketing.
• Partner with Growth and Lifecycle teams for multichannel execution and optimization.

Skills

Go-to-market

Cross-functional leadership

Data-informed marketing

Product marketing fundamentals

Strategic storytelling

Narrative translation

Job description

About The Role

We are hiring for a Sr. Product Marketing Manager for Chime’s Lending product ecosystem. In this role, you’ll own how we bring to market and position Chime’s growing personal loan product to deliver clear, compelling value for our members. This is an individual contributor role reporting to the Head of Product Marketing, Lending.

About The Role

We are hiring for a Sr. Product Marketing Manager for Chime’s Lending product ecosystem. In this role, you’ll own how we bring to market and position Chime’s growing personal loan product to deliver clear, compelling value for our members. This is an individual contributor role reporting to the Head of Product Marketing, Lending.

You’ll partner closely with Product, Risk, Legal, and Growth to shape product narrative, influence roadmap decisions, and drive responsible adoption. This role sits at the intersection of growth and financial responsibility, requiring strong strategic thinking, cross-functional leadership, and the ability to balance business impact with member trust and regulatory considerations.

The base salary offered for this role and level of experience will begin at $150,000.00 and up to $208,000.00. Full-time employees are also eligible for a bonus, competitive equity package, and benefits. The actual base salary offered may be higher, depending on your location, skills, qualifications, and experience.

In this role, you can expect to

• Own and execute go-to-market strategy for Chime’s personal loan product, from launch through iteration and scale. Establish best practices and frameworks for repeatable, high-quality product launches
• Develop clear, differentiated positioning and messaging that drives customer understanding and adoption
• Drive cross-functional alignment across Product, Growth, Brand, and Analytics to ensure cohesive execution
• Influence product strategy and roadmap through customer insights, market understanding, and competitive analysis
• Own business outcomes: Improve product adoption, engagement, and retention through data-informed marketing strategies
• Partner with Growth and Lifecycle teams to ensure effective multichannel execution and performance optimization

To thrive in this role, you have

• 6–10+ years of experience in product marketing with at least 3+ years of consumer lending or regulated financial services experience, including exposure to credit risk, underwriting and loan servicing
• A track record of owning end-to-end go-to-market strategy - segmentation, funnel optimization and measurable business outcomes in a performance-driven environment
• Strong grounding in product marketing fundamentals: audience insights, competitive intelligence, targeting, positioning, value propositions, messaging, acquisition / engagement plan development
• Experience partnering cross-functionally with Product, Growth, Credit Risk, Brand, Analytics, Legal and Compliance
• A demonstrated ability to lead through influence and drive cross-functional alignment and execution
• The ability to translate complex product capabilities into clear, compelling customer narratives
• A strong analytical mindset with experience using data to inform strategy and measure impact

A Little About Us

At Chime, we believe that everyone can achieve financial progress. We created Chime—a financial technology company, not a bank*—on the premise that core banking services should be helpful, easy, and free. Through our user-friendly tools and intuitive platforms, we empower our members to take control of their finances and work towards their goals. Whether it's starting a savings account, purchasing a first car or home, launching a business, or pursuing higher education, we're proud to have helped millions unlock their financial potential.

We're a team of problem solvers, dreamers, and builders with one shared obsession: our members. From day one, Chimers have worked tirelessly to out-hustle and out-execute competitors to bring our mission to life. Their grit and determination inspire us to work harder every day to deliver the very best experience possible. We each bring an owner's mindset to our work, refusing to be outdone and holding ourselves accountable to meet and exceed the highest bars for our teams, our company, and our members.

We believe in being bold, dreaming big, and taking risks, while also working together, embracing our diverse perspectives, and giving each other honest feedback. Our culture remains deeply entrepreneurial, encouraging every Chimer to see themselves as stewards of our mission to help everyday Americans unlock their financial progress.

We know that to achieve our mission, we must earn and keep people\'s trust—so we hold ourselves to the highest standards of integrity in everything we do. These aren\'t just words on a wall—our values are embedded in every aspect of our business, serving as a north star that guides us as we work to help millions achieve their financial potential.

Because if we don\'t—who will?

• Chime is a financial technology company, not a bank. Banking services provided by The Bancorp Bank, N.A. or Stride Bank, N.A., Members FDIC.

What We Offer For Our Full-time, Regular Employees

• Our in-office work policy is designed to keep you connected - with four days a week in the office and Fridays from home for those near one of our offices, plus team and company-wide events depending on location. Whether you\'re coming in regularly or are part of our fully remote program, you\'ll stay engaged with your work and teammates.
• Benefits that support your work and life, including backup child, elder, and pet care and subsidized commuter benefits for eligible employees.
• Comprehensive health, financial, and wellbeing benefits designed to support you at every stage of life.
• Generous vacation policy and company-wide paid days off
• 1% of your time off to support local community organizations of your choice
• Annual wellness stipend to use towards eligible wellness related expenses
• Up to 22 weeks of paid parental leave for birthing parents and 12 weeks of paid parental leave for non-birthing parents
• Access to family planning reimbursement
• A challenging and fulfilling opportunity to join one of the most experienced teams in FinTech and help millions unlock financial progress

We know that great work can’t be done without a diverse team and inclusive environment. That’s why we specifically look for individuals of varying strengths, skills, backgrounds, and ideas to join our team. We believe this gives us a competitive advantage to better serve our members and helps us all grow as Chimers and individuals.

Chime is proud to be an Equal Opportunity Employer. We consider qualified applicants without regard to race, color, ancestry, religion, sex, national origin, sexual orientation, gender identity, age, marital or family status, disability, genetic information, veteran status, or any other legally protected basis under provincial, federal, state, and local laws, regulations, or ordinances. We will also consider qualified applicants with criminal histories in a manner consistent with the requirements of state and local laws, including the San Francisco Fair Chance Ordinance, Cook County Ordinance, NYC Fair Chance Act, and the LA City Fair Chance Ordinance, and consistent with Canadian provincial and federal laws. If you have a disability or special need that requires accommodation during any stage of the application process, please contact: [e-mail].

To learn more about how Chime collects and uses your personal information during the application process, please see the Chime Applicant Privacy Notice.