Sr. Product Marketing Manager, AI Positioning

Docusign; Chicago (IL); Hybrid; USD 140,000 - 198,000; Full time

Benefits offered by this job

Paid Time Off

Paid Parental Leave

Full Health Benefits

Retirement Plans

Learning and Development

Compassionate Care Leave

Job summary

Docusign is seeking a Senior Product Marketing Manager for AI & Platform Narrative to own the strategic positioning, differentiation story, and GTM narrative for Iris and the IAM platform. You will partner with Product, Sales, Legal, and Field Marketing to ensure consistent, compelling messaging across launches and campaigns.

This role is an individual contributor, reporting to the Sr. Manager, Product Marketing, with a hybrid work model requiring in-office presence several days per week.

Qualifications

• 8+ years of product marketing in the B2B SaaS space.
• Bachelor's degree or equivalent practical experience.
• Experience using AI as an integral part of how you work on a daily basis.
• Experience with AI, agentic workflows, and enterprise software—translating complex concepts for non-technical audiences.
• Experience driving projects from concept to completion with minimal direction.

Responsibilities

• Own, regularly update, and maintain the holistic positioning and core narrative bill of materials for Docusign Iris and the IAM platform.
• Review all AI-related product launches for narrative consistency and update needs.
• Own AI trust positioning and communicate governance with Legal to build enterprise confidence.
• Explain why Docusign's AI wins and how it complements other AI tools in the enterprise.
• Enable field and cross-functional teams on the AI landscape and IAM differentiation to drive deals.
• Contribute to high-impact programs (analyst relations, Momentum) packaging the narrative for executives and customers.

Skills

Product marketing

Bachelor's degree

AI in practice

AI storytelling

Project leadership

Education

Bachelor's degree or equivalent

Job description

Company Overview

Docusign brings agreements to life. Over 1.5 million customers and more than a billion people in over 180 countries use Docusign solutions to accelerate the process of doing business and simplify people’s lives. With intelligent agreement management, Docusign unleashes business-critical data that is trapped inside of documents. Until now, these were disconnected from business systems of record, costing businesses time, money, and opportunity. Using Docusign’s Intelligent Agreement Management platform, companies can create, commit, and manage agreements with solutions created by the #1 company in e-signature and contract lifecycle management (CLM).

What you’ll do

As the Sr. Product Marketing Manager for AI & Platform Narrative, you will own the strategic positioning, differentiation story, and go-to-market narrative for Docusign's AI engine - Iris and the broader Intelligent Agreement Management (IAM) platform. This is a highly visible, cross-functional role at the intersection of AI strategy, product storytelling, and enterprise go-to-market execution. You will serve as the company's primary AI narrative authority—maintaining Iris and IAM core messaging across all customer-facing and field-facing content, ensuring every launch, campaign, and enablement asset tells a consistent, compelling, and differentiated story. You will partner closely with Product, Sales, Legal, and Field Marketing to build the messaging infrastructure that helps Docusign win in an increasingly competitive AI market.

This position is an individual contributor role reporting to the Sr. Manager, Product Marketing.

Responsibility

• Own, regularly update, and maintain the holistic positioning, differentiation story, and core narrative bill of materials for both Docusign Iris and the IAM platform, serving as the single source of truth across all teams and programs


• Review all AI-related product launches for narrative consistency, flagging conflicts, resolving messaging gaps, and determining updates needed to the core Iris story to ensure a coherent platform message at every release


• Own AI trust positioning and customer communication in close collaboration with Legal, clearly articulating Docusign's data boundaries, consent controls, and governance framework in a way that builds enterprise confidence


• Articulate clearly why Docusign's AI wins — not just what it does, but why it outperforms alternatives and how it complements other AI tools in the enterprise ecosystem


• Enable field and cross-functional teams on the AI and agentic market landscape, Iris capabilities, and IAM platform differentiation, combining individual features into a larger, compelling platform story that drives enterprise deals and expands adoption


• Serve as a core contributor to high-impact programs, including analyst relations, Momentum, and Momentum OnTour, packaging the Iris and IAM narrative for industry analysts, executive briefings, and customer conferences to ensure a consistent platform message across every high-visibility moment

Job Designation

Hybrid: Employee divides their time between in-office and remote work. Access to an office location is required. (Frequency: Minimum 2 days per week; may vary by team but will be weekly in-office expectation)

Positions at Docusign are assigned a job designation of either In Office, Hybrid or Remote and are specific to the role/job. Preferred job designations are not guaranteed when changing positions within Docusign. Docusign reserves the right to change a position's job designation depending on business needs and as permitted by local law.

What you bring

Basic

• 8+ years of product marketing experience in the B2B SaaS space, with a proven track record of managing high-growth products or platform portfolios


• Bachelor's degree or equivalent practical experience


• Experience using AI as an integral part of how you work on a daily basis


• Experience with AI, agentic workflows, and enterprise software — including experience translating complex technical concepts into clear, compelling narratives for non-technical audiences


• Experience driving projects from concept to completion with minimal direction, and aligning priorities to company goals and leadership objectives

Preferred

• MBA from top tier school or work equivalent


• Experience supporting or contributing to analyst relations programs


• Highly collaborative, enthusiastic, open, proactive, and results-driven


• Self-starter who can accomplish projects with minimal need for supervision


• Continuous learner who actively seeks out new knowledge, asks deep questions, and brings fresh perspectives to complex problems


• Agile team player who thrives in dynamic environments, adapting seamlessly to changing priorities and shifting business needs

Wage Transparency

Pay for this position is based on a number of factors including geographic location and may vary depending on job-related knowledge, skills, and experience.

Based on applicable legislation, the below details pay ranges in the following locations:

California: $146,400.00 - $235,375.00 base salary

Illinois, Colorado, Massachusetts and Minnesota: $140,100.00 - $197,925.00 base salary

Washington, Maryland, New Jersey and New York (including NYC metro area): $140,100.00 - $206,775.00 base salary

This Role Is Also Eligible For The Following

• Bonus: Sales personnel are eligible for variable incentive pay dependent on their achievement of pre-established sales goals. Non-Sales roles are eligible for a company bonus plan, which is calculated as a percentage of eligible wages and dependent on company performance.


• Stock: This role is eligible to receive Restricted Stock Units (RSUs).

Benefits

• Paid Time Off: earned time off, as well as paid company holidays based on region


• Paid Parental Leave: take up to six months off with your child after birth, adoption or foster care placement


• Full Health Benefits Plans: options for 100% employer paid and minimum employee contribution health plans from day one of employment


• Retirement Plans: select retirement and pension programs with potential for employer contributions


• Learning and Development: options for coaching, online courses and education reimbursements


• Compassionate Care Leave: paid time off following the loss of a loved one and other life-changing events

Work Authorization Notice

Please note that we do not provide visa sponsorship or immigration support for this position. Applicants must already be authorized to work in the United States on a full-time, permanent basis without the need for current or future sponsorship.

Life at Docusign

Docusign is committed to building trust and making the world more agreeable for our employees, customers and the communities in which we live and work. You can count on us to listen, be honest, and try our best to do what’s right, every day. At Docusign, everything is equal.

We each have a responsibility to ensure every team member has an equal opportunity to succeed, to be heard, to exchange ideas openly, to build lasting relationships, and to do the work of their life. Best of all, you will be able to feel deep pride in the work you do, because your contribution helps us make the world better than we found it. And for that, you’ll be loved by us, our customers, and the world in which we live.

Working here

Docusign is committed to building trust and making the world more agreeable for our employees, customers and the communities in which we live and work. You can count on us to listen, be honest, and try our best to do what’s right, every day. At Docusign, everything is equal.

We each have a responsibility to ensure every team member has an equal opportunity to succeed, to be heard, to exchange ideas openly, to build lasting relationships, and to do the work of their life. Best of all, you will be able to feel deep pride in the work you do, because your contribution helps us make the world better than we found it. And for that, you’ll be loved by us, our customers, and the world in which we live.

Accommodation

Docusign is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need such an accommodation, or a religious accommodation, during the application process, please contact us at [e-mail].

If you experience any issues, concerns, or technical difficulties during the application process please get in touch with our Talent organization at [e-mail] for assistance.

Applicant and Candidate Privacy Notice

States Not Eligible for Employment

This position is not eligible for employment in the following states: Alaska, Hawaii, Maine, Mississippi, North Dakota, South Dakota, Vermont, West Virginia and Wyoming.

Equal Opportunity Employer

It's important to us that we build a talented team that is as diverse as our customers and where all employees feel a deep sense of belonging and thrive. We encourage great talent who bring a range of perspectives to apply for our open positions. Docusign is an Equal Opportunity Employer and makes hiring decisions based on experience, skill, aptitude and a can-do approach. We will not discriminate based on race, ethnicity, color, age, sex, religion, national origin, ancestry, pregnancy, sexual orientation, gender identity, gender expression, genetic information, physical or mental disability, registered domestic partner status, caregiver status, marital status, veteran or military status, or any other legally protected category.

EEO Know Your Rights poster

EEO Know Your Rights poster