Sr. Product Marketing Manager - AI & Data Security

AvePoint; Virginia (MN); On-site; USD 150,000 - 190,000; Full time

Benefits offered by this job

Comprehensive benefits

Bonuses/equity RSUs

Job summary

AvePoint is seeking a Senior Product Marketing Manager to evolve AI security innovations and drive ARR growth. You will lead go-to-market strategy, collaborate with a diverse cross-functional team, and shape messaging and assets for global audiences.

You will engage customers, partners, and analysts, develop market strategies, and mentor others in the marketing department. This role demands strategic thinking, collaboration, and strong storytelling across multiple channels.

Qualifications

• 5+ years product marketing experience in B2B technology, SaaS preferred.
• Background working with AI, DSPM, CSPM strongly preferred.
• Passion for AI and its impact on customers and work.
• Track record of launching products and leading GTM.
• Strong positioning and messaging skills; clear, simple messages.

Responsibilities

• Plan and execute product launch initiatives with cross-functional teams.
• Develop product positioning, packaging and pricing.
• Engage customers, partners, analysts with messaging on roadmap and innovation.
• Research target market, personas, and competitive landscape to develop segmentation and messaging maps.
• Elevate customer voice through councils, previews, surveys to inform roadmap.
• Provide strategy docs and assets for global plays, including brochures and decks.
• Track solution performance with metrics like ARR, attachment, and GRR.

Skills

Product marketing

B2B SaaS

AI technologies

DSPM CSPM

Market research

Storytelling

Sales alignment

Job description

About AvePoint:

Beyond Secure. AvePoint is the global leader in data security, governance, and resilience, going beyond traditional solutions to ensure a robust data foundation and enable organizations everywhere to collaborate with confidence. Over 25,000 customers worldwide rely on the AvePoint Confidence Platform to prepare, secure, and optimize their critical data across Microsoft, Google, Salesforce, and other collaboration environments. AvePoint’s global channel partner program includes approximately 5,000 managed service providers, value-added resellers, and systems integrators, with our solutions available in more than 100 cloud marketplaces. To learn more, visit www.avepoint.com.

At AvePoint, we are committed to investing in our people. Agility, passion and teamwork set us up to do our best work and foster a culture where you are empowered to craft your career, make an impact, and own (y)our future. Unleash the power of you!

Overview

We areseekinganexperienced and dynamic Senior Product Marketing Manager to join ourProductMarketingteamand helptransform the GTM of an exciting, high-growth public company. This role requires a strategic thinker with a proventrack recordindeveloping and owninggo-to-market strategy,passion for research,bias for collaboration, andstrong capacity for empathy with internal and external customers alike.

What will you be doing?

AsourSenior Product Marketing Manager,you willhelpevolveAvePoint’sAI securityinnovationstocontinuegrowing ARR,delightingourcustomersandoutpacingour competition.

Your responsibilities will include:

• Planning and executing productlaunch initiatives, working collaboratively and “out loud” with a diverse cross-functional team to drive ambitious goals.

• Developingproduct positioning,packagingand pricing that differentiates AvePoint with compelling solutionsand simplifies the complexity of our portfoliodriven by a deep understanding of customer needs, markettrendsand competitors.

• Engagingcustomers, partners,analystsand the market withmessaging on AvePoint’sroadmap andinnovationtodrive awareness across each audience.

• Researching and analyzing thetargetmarket, keypersonasand competitive landscape todevelop market segmentation, ICPs,battlecards,messaging maps and other enabling assets.

• Elevating the voice ofthe customer including customer advisory councils, product previews, customer satisfactionsurveysand continuous feedback from the field;leveragingthisinsight to influence product roadmap and developstrategies to mitigate gaps.

• Enabling product, field, and corporate marketing colleagues with clear strategy documentation and core assets for global/corporate plays and lead solution offerings, includingsales brochures, pitch decks,customertestimonialsandinput on marketing content.

• Tracking performance of key solutions and adjusting both strategy and tactics to support (over)achievement of targetswith quantitativemetrics like ARR, Product Attachment, and GRR– and incorporating qualitative feedback from internal and external sources.

• Mentoringothers inthemarketingdepartment.

OK,I’minterested… is this the job for me?

We look for people who value agility,passionand teamwork; those who can bring fresh ideas to the table and want the opportunity to learn, grow, and expand their careers. Bring your aptitude and build upon what you do best for our customers, partners, team, and you.

In thishighly visible and cross-functional role,you’llneedto have the ability to think creatively and strategicallywhile switching between thinking and doing and adapting to a range of internal and external audiences.

Other qualitiesyou’llneed to be a fit for this role include:

• 5+years product marketing experience in B2B technology, SaaS preferred

• Background working with technologies related to AI, DSPM, and CSPM strongly preferred

• Passion and curiosity forAIandunderstanding its impact on both our work and the work of our customers

• Track recordof successfully launching productsand leading GTM

• Strong positioning and messaging skills;abilityto craft clear and simple messages that work

• Track recordofeffective engagement with sales organizationsto drive results

• Market research and analytical skills; ability to build strategy and tell stories with data

• Collaborative team player; works aloud and enjoysengaging withmarketing teams and other functions (like sales, product, services); able toleadand influence beyond reporting lines

• Articulate and skilledstoryteller across multiple mediums (eg: written, internal presenting, external thought leadership, social posting,etc)

• Organized and capable of juggling multiple complex projects simultaneously, meeting deadlines and keeping stakeholders informed with consistent communication

• Willingnessto continuously learn new techniques and skills and eager to mentor others

The Salary Range for this role is $150,000 - $190,000. At AvePoint, we strive to offer competitive, fair, and equitable total rewards. The listed salary range represents a good faith estimate, with final offers based on location, experience, skills, and qualifications. The listed range reflects base salary only; our total rewards include base salary, comprehensive benefits (medical, dental, vision, 401(k) with match, unlimited PTO), and depending on the role, bonuses, commissions, or equity (RSUs). We welcome compensation discussions.

• comprehensive benefits (medical, dental, vision, 401(k) with match, unlimited PTO)
• bonuses, commissions, or equity (RSUs)