Sr. Product Marketing Manager

Cogent; San Francisco (CA); Vor Ort; USD 120.000 - 190.000; Vollzeit

Zusammenfassung

Cogent Security is seeking an experienced B2B product marketer to craft clear, credible messaging for security practitioners and to accelerate go-to-market efforts for new products. You’ll own content and battlecards, enable sales, and drive launches in a fast-growing AI-driven cybersecurity context.

You will translate product differentiation into compelling stories, help shape the field-ready assets, and collaborate with sales, product, and partners to win enterprise deals.

Qualifikationen

• 4-7+ years in B2B product marketing with cybersecurity domain expertise.
• Excellent writing. Clear, specific, and credible to security practitioners.
• Strong verbal communication. You present well to sales, product, and customers.
• High output and initiative. Fast, responsive, self-directed.
• A high bar for your own work. Good isn't good enough.

Aufgaben

• Develop and refine positioning for new products and capabilities within Cogent's core narrative.
• Sharpen and tailor the Cogent story for specific audiences, such as partners, media, and more
• Write product pages, solution pages, datasheets, blog posts, and whitepapers that security practitioners actually read.
• Drive tier 1 launches end to end: internal readiness, stakeholder alignment, release messaging, web updates, and enablement.
• Bring tier 2 and 3 capabilities to market on a regular cadence to show momentum.
• Run the competitive program day to day: track vendors, source product insights, documentation, and demos, and keep battlecards current and field-ready.
• Ensure that sales is armed with the latest market understanding and knows how to apply it
• Turn win/loss patterns into objection handling and sales plays.
• Build and maintain solution briefs, one-pagers, and demo storyline inputs.
• Work with sales to understand friction points and figure out ways to solve those
• Support POCs and technical evaluations with guides, operationalization docs, and ROI/value frameworks.
• Use AI to accelerate drafts, variants, and repurposing while holding the bar on accuracy and quality.

Kenntnisse

B2B marketing

Cybersecurity domain

Excellent writing

Sales enablement

Tools

Salesforce

CMS

Jobbeschreibung

About Cogent Security

Cogent is an Applied AI Lab building the next generation of AI agents for cybersecurity. AI has fundamentally changed how attacks happen, allowing malicious actors to operate at unprecedented speed and scale. Cogent’s "AI Taskforce" assesses petabytes of enterprise data to remediate these issues before critical breaches occur.

About Cogent Security

Cogent is an Applied AI Lab building the next generation of AI agents for cybersecurity. AI has fundamentally changed how attacks happen, allowing malicious actors to operate at unprecedented speed and scale. Cogent’s "AI Taskforce" assesses petabytes of enterprise data to remediate these issues before critical breaches occur. To stay at the cutting edge, we blend frontier research with real-world execution. Alongside our core product work, Cogent Research serves as our applied AI lab, providing the research horsepower needed to make truly agentic security workflows a reality. Since coming out of stealth, Cogent has experienced rapid growth. We partner with Fortune 500 companies to secure some of the most complex production environments in the world. We’re backed by Greylock and we’ve built a team with the best minds in applied AI. Our team is comprised of people from:

• Top universities like Stanford, Berkeley, Penn, Duke, Carnegie Mellon, Waterloo
• Unicorn, high-growth companies like Scale AI, Databricks, Stripe, Tesla, Coinbase
• World class cybersecurity experts from Wiz, Abnormal AI, Zscaler
• Preeminent ML research labs like Deepmind and SAIL

About The Role

Cogent is building a world-class marketing team, and we're looking for smart, fast, exceptional people who are committed to our mission and bring a spark of creativity that sets us apart from traditional B2B marketing. As an early member of product marketing, you'll have an immediate, highly visible impact on how Cogent shows up in a crowded market. If you like crafting content that is clear, specific, and actually resonates with security practitioners (without the typical "marketing speak"), you'll fit in well here. You'll build the assets that carry Cogent's positioning into the field: battlecards and competitive intel, sales enablement, product and solution pages, and launch content. Your job is to translate product differentiation into stories, proof, and sales tools that win enterprise deals, with room to grow as the function scales.

What You'll Do

Messaging & Content

• Develop and refine positioning for new products and capabilities within Cogent's core narrative.
• Sharpen and tailor the Cogent story for specific audiences, such as partners, media, and more
• Write product pages, solution pages, datasheets, blog posts, and whitepapers that security practitioners actually read.

Launch Execution

• Drive tier 1 launches end to end: internal readiness, stakeholder alignment, release messaging, web updates, and enablement.
• Bring tier 2 and 3 capabilities to market on a regular cadence to show momentum.

Competitive Intelligence

• Run the competitive program day to day: track vendors, source product insights, documentation, and demos, and keep battlecards current and field-ready.
• Ensure that sales is armed with the latest market understanding and knows how to apply it
• Turn win/loss patterns into objection handling and sales plays.

Sales Enablement

• Build and maintain solution briefs, one-pagers, and demo storyline inputs.
• Work with sales to understand friction points and figure out ways to solve those
• Support POCs and technical evaluations with guides, operationalization docs, and ROI/value frameworks.

AI-Native Execution

• Use AI to accelerate drafts, variants, and repurposing while holding the bar on accuracy and quality.

What We're Looking For

Must-Have

• 4-7+ years in B2B product marketing with cybersecurity domain expertise
• Excellent writing. Clear, specific, and credible to security practitioners.
• Strong verbal communication. You present well to sales, product, and customers.
• High output and initiative. Fast, responsive, self-directed.
• A high bar for your own work. Good isn't good enough.

Nice-to-Have

• Experience in vulnerability management, exposure management, ASM/CAASM, AppSec/CloudSec adjacencies.
• Hands-on competitive intel experience: sourcing products, documentation, and demos.
• Experience supporting technical evaluations/POCs and security review processes.

Why Cogent

Cogent is redefining how AI can proactively defend organizations against evolving threats. Our mission is to empower security teams with cutting-edge AI agents and clear, actionable insights. You’ll join a world-class GTM team where your work directly impacts the safety of some of the world’s most sophisticated organizations.