Sr. Product Marketing Manager

Checkr, Inc.; San Francisco (CA); On-site; USD 191,000 - 225,000; Full time

Benefits offered by this job

Medical coverage

Dental coverage

Vision coverage

Fertility/adoption reimbursement

Flexible PTO

Wellness stipend

Office lunch and commuter stipend

Job summary

Checkr, Inc. is seeking a Sr. Product Marketing Manager to own positioning and GTM for our fraud detection and identity risk solutions. This high-visibility role requires rigor, speed, and strategic thinking to influence roadmaps and drive revenue.

You will craft messaging that resonates with mid-market and enterprise buyers, enable sales with compelling collateral, and lead market and competitive intelligence to shape pricing and product direction.

Qualifications

• 6+ years of B2B product marketing experience, with fraud verification or security focus is a plus.
• Demonstrated ability to own complex GTM programs end-to-end.
• Experience influencing executive-level roadmap decisions.
• Strong written and verbal communication with persuasive storytelling.
• Comfort with ambiguity and ability to move fast with rigor.
• AI fluency and use of tools to drive efficiency.
• Proactive mindset with ownership and accountability.

Responsibilities

• Own end-to-end GTM strategy for fraud detection and identity risk portfolio.
• Develop crisp messaging for mid-market and enterprise buyers.
• Equip sales and partners with collateral, talking points, and playbooks.
• Lead market, customer, and competitive intelligence and inform pricing and roadmap.
• Represent Checkr in customer meetings and industry events as an expert.

Skills

B2B product marketing

HR marketing

Fraud detection

Identity verification

Security/compliance

Strategic GTM

Executive influencing

Job description

About Checkr

Checkr is building the data platform to power safe and fair decisions. Over 140,000 companies and millions of people rely on Checkr for AI verification in the moments that matter most: getting a new job, a new place to live, a car ride, childcare, even a date. Customers include Uber, Pennymac, Airbnb, Doordash, Amazon, and Anthropic.

Position

We’re looking for a Sr. Product Marketing Manager who will own the positioning and GTM strategy for our fraud detection and identity risk solutions, from messaging through pipeline impact. This is a high‑visibility, high‑autonomy role. If you thrive on ambiguity and can move fast with rigor, this opportunity may be a great fit for you.

What You’ll Do

• Own the end‑to‑end GTM strategy across Checkr’s fraud detection and identity risk portfolio and specialized verification products
• Develop Checkr’s fraud narrative, connecting fast‑moving trends with Checkr’s differentiated position and translating it into crisp, compelling messaging for mid‑market and enterprise buyers
• Ensure our sales and partnership teams understand the challenges we solve for our buyers, and equip them to handle complex, consultative deals with playbooks, talking points, and collateral
• Own market, customer, and competitive intelligence – from buyer research and win/loss analysis to competitive battlecards – and translate those signals into GTM strategy, pricing input, and product roadmap influence
• Represent Checkr in customer meetings and industry events as a subject‑matter expert

What You Bring

• 6+ years of B2B product marketing experience; experience marketing to HR buyers is a strong plus, background in fraud detection, identity verification, risk, compliance, or security is a strong plus
• A track record of owning complex GTM programs end‑to‑end; you’ve built the strategy and plan and delivered measurable outcomes autonomously
• Demonstrated ability to operate at the executive level – you’ve influenced roadmap decisions and earned credibility in rooms where you weren’t the most senior person
• Strong written and verbal communication, with a gift for persuasive storytelling. Your messaging is sharp, and you’re comfortable presenting to and fielding questions from executives and customers
• Comfort with ambiguity and a bias toward action, with an ability to thrive in fast‑paced environments and juggle multiple initiatives successfully
• AI fluency and a knack for leveraging tools to drive efficiency and smarter workflows
• An A‑player mindset with a strong bias for action: you raise the bar, move with urgency, stay resilient through ambiguity, and take ownership to deliver meaningful outcomes

Pay Transparency Disclosure

We use geographic cost of labor as an input to develop ranges for our roles and as such, each location where we hire may have a different range. If this role is remote, we have listed the top to the bottom of the possible range, but we will specify the target range for an exact location when you are selected for a recruiting discussion. For more information on our compensation philosophy, see our website.

On‑target Earnings OR Base Salary range (San Francisco, CA): $191,000—$225,000 USD

On‑target Earnings OR Base Salary range (Denver, CO): $162,000—$190,000 USD

What We Offer

• A fast‑paced and collaborative environment
• Learning and development allowance
• Competitive cash and equity compensation, and opportunity for advancement
• 100% medical, dental, and vision coverage
• Up to $25K reimbursement for fertility, adoption, and parental planning services
• Flexible PTO policy
• Monthly wellness stipend
• In‑office perks such as lunch five times a week, a commuter stipend, and an abundance of snacks and beverages; 3+ days a week work from the office is expected at hub locations (Denver, CO; San Francisco, CA; Nashville, TN; Santiago, Chile). A relocation stipend may be available for those willing to relocate to a Checkr hub location.

Equal Employment Opportunities at Checkr

Checkr is committed to building the best product and company, which requires hiring talented and qualified individuals with a diverse set of perspectives and lived experiences. Checkr believes in hiring people of all backgrounds, including those whose histories are impacted by the justice system in accordance with local, state, and/or federal laws, including the San Francisco’s Fair Chance Ordinance.

Applicant Privacy Policy

If you are a California resident or are located in Alberta or British Columbia, our Applicant Privacy Policy applies to our collection and processing of your personal information when you apply for a role with us or otherwise participate in our recruitment process.

• Legitimate Checkr emails will always include our official domain name after the @ symbol (e.g., [e-mail] or [e-mail]).