Sr Product Marketing Manager

Adobe; New York (NY); On-site; USD 121,000 - 220,000; Full time

Job summary

Adobe is seeking a Senior Product Marketing Manager for Creative Cloud to own the pro-tier business, drive a long-term vision, and lead GTM initiatives for B2C customers. You will conduct market and customer research, set cross-functional testing roadmaps, and partner with global teams to optimize acquisition, engagement, and monetization of the pro-tier offering.

You will influence pricing, messaging, and positioning while collaborating with product and marketing partners to hit revenue

Qualifications

• 7+ years in product/portfolio marketing or go-to-market strategy.
• Financial literacy to analyze impact of initiatives against revenue and engagement forecasts.
• Proven experience owning and delivering portfolio and GTM strategies for B2C customer segments.
• Strong storytelling, writing, and communication skills to distill complex ideas into customer-facing messaging and positioning frameworks.
• Cross-functional leadership experience with complex initiatives in matrixed environments.

Responsibilities

• Own the CC Pro business: define overarching pro-tier strategy and long-term vision; drive annual/quarterly plans to hit revenue forecasts.
• Deeply understand customers: lead research to identify pro-tier audience needs and shape testing roadmaps.
• Champion acquisition, monetization, and engagement: serve as POC across product teams for acquisition and retention initiatives with focus on monetization.
• Drive global growth: partner with international PMMs to align value with global customer needs and price sensitivities.

Skills

Product marketing

Go-to-market strategy

Marketing strategy

Cross-functional leadership

Storytelling

Education

BA/BS degree

Job description

Senior Product Marketing Manager – Creative Cloud

The Opportunity

We are seeking a product marketer to drive the pro-tier offering strategy for Adobe’s B2C Creative Cloud business! In this role, you will monitor market dynamics, customer trends, and funnel performance for our pro-tier B2C solutions for individuals. You’ll also run the pro-tier business and own a suite of market research initiatives, a yearly marketing strategy, and a roadmap of cross-functional initiatives.

What You’ll Do

• Own the CC Pro business: Define the overarching pro-tier strategy for how we consistently grow our pro-tier business. This includes setting a long-term vision for our B2C pro-tier offering and as well as driving annual/quarterly plans to hit acquisition, migration, and attrition revenue forecasts.

• Deeply Understand Customers: Lead customer and market research to identify pro-tier audience needs and use cases to shape cross-functional testing roadmaps.

• Champion acquisition, monetization, and engagement efforts: Serve as the POC across product teams for acquisition, engagement, and retention initiatives with an emphasis on CProGen AI use and monetization.

• Drive Global Business Growth: Partner with international PMMs to test culturalized initiatives to better align pro-tier plan value with global customer needs and price sensitivities.

What You’ll Need to Succeed

• 7+ years in product/portfolio marketing and go-to-market strategy, ideally in creative or marketing SaaS.

• A keen understanding of strategic and operational planning to hit business goals and the financial literacy to analyze the impact of initiatives against revenue and engagement forecasts.

• Proven experience owning and delivering successful portfolio and GTM strategies for B2C customer segments.

• Strong storytelling, writing, and communication skills—able to distill complex ideas into compelling, customer-facing messaging and positioning frameworks.

• Proven cross-functional leadership skills, with experience driving complex initiatives and navigating tradeoffs in matrixed environments.

• BA/BS degree preferred OR 7+ years in Marketing OR equivalent practical experience.

About Adobe

Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.

Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours.

Let’s Adobe together

At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive benefits programs, the stories we tell, the customers we serve, and how you can help us advance our mission of empowering everyone to create.

Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more.

Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email [e-mail].

AI Use Guidelines for Interviews: Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process.

At Adobe, we empower employees to innovate with AI — and we look for candidates eager to do the same. As part of the hiring experience, we provide clear guidance on where AI is encouraged during the process and where it’s restricted during live interviews. See how we think about AI in the hiring experience.

Expected Pay Range

Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $120,700 – $219,750 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process. In California, the pay range for this position is $151,800 - $219,750. In New York, the pay range for this position is $151,800 - $219,750.

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

State-Specific Notices

California

Fair Chance Ordinances

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.

Colorado

Application Window Notice

If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.

Massachusetts

Massachusetts Legal Notice

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.