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Masimo Corporation in Irvine, CA is seeking a senior marketer to drive the development and execution of the commercial marketing strategy for the Pulse Ox portfolio. You will collaborate with cross-functional teams, field sales, clinical teams, and stakeholders to shape strategic plans and accelerate adoption.
The role requires leadership in product launches, market analysis, and voice-of-customer input for new development opportunities, with a focus on optimizing the portfolio’s value
This role offers an exciting opportunity to make a significant impact on Masimo’s flagship Pulse Oximetry business. This role will be responsible for driving the development and execution of the commercial marketing strategy for the Masimo Pulse Ox portfolio. You will collaborate with cross-functional teams, field sales/clinical teams and other relevant stakeholders in the development and execution of the strategic marketing plan.
Manage overall global marketing strategy and plan for the Pulse Ox portfolio, including product objectives, competitive analysis, positioning strategies and revenue projections.
Support the regional marketing and sales functions to achieve the corporate financial goals for the Pulse Ox portfolio.
Direct marketing initiatives/campaigns to support overall advancement, adoption, and acceleration of the product portfolio.
Develop commercial tools and sales collateral that powerfully communicate the portfolio’s value proposition.
Analyze market dynamics and trends to identify opportunity areas.
Obtain and share voice-of-customer input on new product development opportunities.
Identify and communicate competitive threats and opportunities for the business and lead competitive action and response plans.
Lead product launch teams and drive product launch activities globally.
Coordinate project assignments and communication across Marketing, Sales, Engineering, Quality, and Regulatory departments.
Drive business objectives through sales initiatives and field training.
Interact with healthcare professionals when appropriate to identify customer needs and pain points. Identify key users, build reference accounts, and develop strong advocates.
Perform other duties and projects as assigned.
The anticipated salary range for this position is$140,000 - $200,000 plus benefits. Actual placement within the range is dependent on multiple factors, including but not limited to skills, education, and experience.
This position also qualifies for up to 10% annual bonus based on Company, department, and individual performance.
All benefits are subject to eligibility requirements.
This position primarily works in an office environment. It requires frequent sitting, standing, and walking. Daily use of a computer and other computing and digital devices is required. May stand for extended periods when facilitating meetings or walking in the facilities. Some local travel is necessary, so the ability to operate a motor vehicle and maintain a valid Driver’s license is required.
The physical demands of the position described herein are essential functions of the job and employees must be able to successfully perform these tasks for extended periods. Reasonable accommodations may be made for those individuals with real or perceived disabilities to perform the essential functions of the job described.