Sr. Product Manager, Commerce

Socket.dev; Seattle (WA); On-site; USD 151,000 - 205,000; Full time

Benefits offered by this job

Medical, Dental, Vision Insurance

401(k)

Parental Leave

Flexible PTO

Employee discounts

Job summary

Twitch in Seattle, WA is seeking a Senior Product Manager to own the roadmap for interactive commerce products, including Bits, to grow creator earnings and viewer engagement across mobile and desktop.

You will lead cross-functional teams, define 1-2 year strategy, run experiments, and measure streamer success with key metrics. This role empowers you to shape how millions of creators connect with communities, across devices.

Qualifications

• 5+ years of experience as a Product Manager driving consumer-facing products at scale.
• Experience with mobile apps or creator/community tools.
• Understanding of creator needs and community dynamics.
• Experience with monetization products balancing creator earnings with user experience.
• Strong cross-functional collaboration across Engineering, Design, Data Science, Research, and Community.

Responsibilities

• Define and own the roadmap for interactive commerce products for streamers.
• Drive 1-2 year vision and prioritization for features like Bits and community engagement.
• Own core metrics: streamer earnings, viewer engagement, mobile conversion and retention.
• Run experiments to test features and improve outcomes for creators and communities.
• Lead mobile-first product strategy for seamless mobile engagement and monetization.
• Partner with Engineering, Design, Data Science, Research, and Community teams.
• Champion streamer-first thinking to boost creator earnings and channel growth.

Skills

Product management

Mobile apps

Cross-functional leadership

Monetization

Creator economy

Live streaming knowledge

SQL basics

Tools

SQL

Job description

About Us

Twitch is the world’s biggest live streaming service, with global communities built around gaming, entertainment, music, sports, cooking, and more. It is where thousands of communities come together for whatever, every day.

We’re about community, inside and out. You’ll find coworkers who are eager to team up, collaborate, and smash (or elegantly solve) problems together. We’re on a quest to empower live communities, so if this sounds good to you, see what we’re up to on LinkedIn and X, and discover the projects we’re solving on our Blog. Be sure to explore our Interviewing Guide to learn how to ace our interview process.

About the Role

Twitch's Commerce organization drives over $1B+ in annual payouts to creators through innovative monetization products. As we continue to evolve how streamers earn and how communities engage, we're looking for a visionary Sr. Product Manager to own the roadmap for supporting streamers through interactive, fun, and mobile-native commerce products.

In this role, you will define and execute the strategy for helping streamers build deeper connections with their communities through interactive features and engaging monetization tools. You'll own products like Bits while exploring new ways to help creators earn, engage their audiences, and grow their channels. By focusing on streamer success and community connection, you'll help shape how millions of viewers support their favorite streamers across all devices.

You can work from San Francisco, CA; Los Angeles, CA; Irvine, CA; or Seattle, WA.

You Will:

• Lead the product vision and roadmap for interactive commerce products, delivering quick wins while building scalable infrastructure to help creators engage and monetize their communities
• Own the one-to-two year vision & drive prioritization for interactive features that help streamers connect with viewers, including Bits and future innovations in community engagement and creator monetization
• Own core streamer success metrics including interaction rates, creator earnings, viewer engagement, mobile conversion, and retention.
• Continuously run experiments to test new features and improve outcomes for streamers and their communities
• Drive mobile-first product strategy, ensuring streamers can engage and monetize their communities seamlessly on mobile devices where viewers increasingly spend time
• Partner cross-functionally with Engineering, Design, Data Science, Research, and Community teams to deliver products that help streamers succeed and grow their channels
• Champion streamer-first thinking, ensuring all products enhance creator earnings, deepen community bonds, and support channel growth

You Have:

• 5+ years of work experience as a Product Manager
• Experience building consumer-facing products at scale, particularly mobile applications or creator/community tools
• Deep understanding of creator needs, community dynamics, and what helps streamers succeed on digital platforms
• Experience with monetization products and understanding how to balance creator earnings with viewer experience
• Experience leading cross-functional initiatives and driving alignment across diverse stakeholder groups
• Experience defining 1-2 year product strategies and executing against ambitious roadmaps
• Experience with live streaming, gaming, or the broader creator economy

Bonus Points

• Knowledge of mobile app development and mobile-first design principles
• Familiarity with virtual goods, digital currencies, or in-app purchase systems
• Knows how to write basic SQL and how to use experimentation/analytics tools
• Background in social features, chat systems, or real-time interactive experiences
• Personal experience as a content creator or deep engagement with creator communities

Perks

• Medical, Dental, Vision & Disability Insurance
• 401(k)
• Maternity & Parental Leave
• Flexible PTO
• Amazon Employee Discount

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Pursuant to the Los Angeles Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Job ID: TW9247

US, WA, Seattle - Annually

$151,200 — $204,600 USD

US, CA, San Francisco - Annually

$173,900 — $235,200 USD

US, CA, Irvine - Annually

$151,200 — $204,600 USD

Twitch is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Twitch values your privacy. Please consult our Candidate Privacy Notice, for information about how we collect, use, and disclose personal information of our candidates.