Sr. Product Manager

Intuitive; Sunnyvale (CA); On-site; USD 150,000 - 190,000; Full time

Job summary

Intuitive in Sunnyvale, CA seeks a US Product Marketing professional responsible for the performance of existing product lines and new product launches. You will collaborate across the US Clinical Marketing, Global Product Marketing, US and Global Hospital Marketing, and Field Sales to drive adoption of advanced energy, stapling, and smart instrumentation in da Vinci procedures across surgical specialties.

You will engage key customers, collect Voice of Customer feedback, develop value

Responsibilities

• Engage key customers to accelerate technology adoption and utilization of all core product lines across surgical specialties.
• Collect and consolidate Voice of Customer feedback to inform US Clinical Marketing, Global Product Marketing, and Sales Leadership teams of challenges and opportunities with current and newly launched products.
• Identify and scale best demonstrated practices of Key Opinion Leaders and the Field Sales team to improve regional variation in technology adoption and utilization.
• Identify and develop Product Champions for existing and newly launched products across surgical specialties.
• Create clinical and economic reference stories to drive best demonstrated product choreographies and practices across surgical specialties and health systems.
• Collaborate with Key Opinion Leaders, Global Product Marketing, and US Clinical Marketing to develop value propositions and messaging for new product launches.
• Create and track key metrics of product adoption with US Sales Operations to leverage data that informs marketing and sales strategies and opportunities.
• Develop and implement impactful training content for the Field Sales team with Commercial Learning that will accelerate technology adoption and utilization.
• Partner with Clinical Marketing and Field Sales on US conferences and tradeshows, Executive Education Events, Market Development Events, and Key Customer (VIP) events, to deliver impactful product demonstrations (test-drives), technology presentations, and ensure the key product messaging is included in Intuitive sponsored presentations and customer interactions.
• Maintain a front-line presence for the customer experience, assisting Sales with critical troubleshooting and raising product performance issues.
• Develop and maintain procedural knowledge and key surgeon relationships by attending cases, providing product demonstrations to hospital executives or surgeons, collaborating with US Clinical Marketing, Field Sales, and Key Account Managers.

Job description

Job Description

Primary Function of Position:

As a member of the US Product Marketing team, you will be responsible for the performance of existing product lines and new product launches. You will collaborate broadly across the US Clinical Marketing, Global Product Marketing, US and Global Hospital Marketing, and Field Sales organizations to develop and execute marketing and sales strategies to drive adoption and utilization of advanced energy, stapling, and smart instrumentation in da Vinci procedures across surgical specialties.

Roles & Responsibilities:

• Engage key customers to accelerate technology adoption and utilization of all core product lines across surgical specialties.
• Collect and consolidate Voice of Customer feedback to inform US Clinical Marketing, Global Product Marketing, and Sales Leadership teams of challenges and opportunities with current and newly launched products.
• Identify and scale best demonstrated practices of Key Opinion Leaders and the Field Sales team to improve regional variation in technology adoption and utilization.
• Identify and develop Product Champions for existing and newly launched products across surgical specialties.
• Create clinical and economic reference stories to drive best demonstrated product choreographies and practices across surgical specialties and health systems.
• Collaborate with Key Opinion Leaders, Global Product Marketing, and US Clinical Marketing to develop value propositions and messaging for new product launches.
• Create and track key metrics of product adoption with US Sales Operations to leverage data that informs marketing and sales strategies and opportunities.
• Develop and implement impactful training content for the Field Sales team with Commercial Learning that will accelerate technology adoption and utilization.
• Partner with Clinical Marketing and Field Sales on US conferences and tradeshows, Executive Education Events, Market Development Events, and Key Customer (VIP) events, to deliver impactful product demonstrations (test-drives), technology presentations, and ensure the key product messaging is included in Intuitive sponsored presentations and customer interactions.
• Maintain a front-line presence for the customer experience, assisting Sales with critical troubleshooting and raising product performance issues.
• Develop and maintain procedural knowledge and key surgeon relationships by attending cases, providing product demonstrations to hospital executives or surgeons, collaborating with US Clinical Marketing, Field Sales, and Key Account Managers.