Sr. Product Manager

Internet Brands; El Segundo (CA); On-site; USD 105,000 - 125,000; Full time

Benefits offered by this job

Health insurance

401(k) matching

Paid time off

Paid holidays

Employee Assistance Program (EAP)

Well-being coaching

Job summary

Internet Brands in El Segundo, CA, is seeking a Sr. Product Manager – Data & Analytics to lead data engineering, analytics infra, and reporting strategies across Avvo, Martindale-Hubbell, and Nolo.

You will partner with Marketing to optimize targeting, consolidate legacy data streams, and build alerting systems to protect key metrics. The role emphasizes end-to-end ownership from roadmap to launches, with a strong focus on AI and machine learning to accelerate product capabilities across legal

Qualifications

• Familiarity with performance marketing loops, audience segmentation, conversion attribution, and data flows.
• Advanced SQL queries and data schema mapping across reporting databases.
• Excel/Google Sheets with advanced formulas, pivot tables, and data modeling.
• Experience building and maintaining dashboards in BI platforms.
• Ability to audit, clean, and consolidate disparate datasets into standardized schemas.

Responsibilities

• Reporting Database Management & Consolidation across brands into a single source of truth.
• Maintain and optimize dataset pipelines feeding audience targeting engines.
• Establish proactive alert triggers to catch tracking issues and anomalies.
• Lead cross-functional collaboration with Engineering, Marketing, CS, and Sales.
• Own multi-quarter roadmap and lifecycle from opportunity to launch.
• Identify opportunities to leverage Generative AI and ML to enhance capabilities.

Skills

Marketing analytics integration

SQL expertise

Advanced spreadsheet proficiency

BI & analytics platforms

Data hygiene & transformation

Tools

Ninjacat AI

Tableau

Job description

Job Title: Sr. Product Manager - Data & Analytics

About Internet Brands:

Headquartered in El Segundo, CA, Internet Brands® is a leading digital media and software services company serving over 250 million monthly visitors across high-value industries. Backed by KKR and Warburg Pincus, we combine the agility and speed of a start-up with the scale and stability of an established market leader.

Our Legal Division operates the nation’s premier online legal network, anchored by category-leading brands including Avvo, Martindale-Hubbell, Nolo, and FindLaw. By leveraging modern data engineering, yield optimization, and performance marketing, we connect over 25 million monthly consumers with trusted legal help while driving scalable growth for thousands of law firms.

About the Role:

As a Product Manager – Data & Analytics in our Legal Division, you will be the backbone of our data-driven growth and marketing operations. You will own our reporting database strategies and analytics infrastructure across our portfolio of legal brands (Avvo, Martindale-Hubbell, Nolo). Partnering closely with Marketing, you will build and maintain the feedback loops that optimize audience targeting, clean and consolidate legacy data streams, and build automated alerting systems to safeguard our core metrics.

Responsibilities:

• Reporting Database Management & Consolidation: Deep-dive into reporting databases to build, maintain, and consolidate legacy dashboards into a single source of truth across brands.
• Marketing Feedback Loops: Partner closely with Marketing to maintain and optimize dataset pipelines that feed audience targeting engines and acquisition loops.
• Automated Alerting & Anomaly Defense: Establish, monitor, and maintain proactive alert triggers to catch tracking drops, release bugs, or user behavior oddities early.
• Cross-Functional Leadership: Own the end-to-end process of your product by driving cross-functional collaboration through defining work documents, leading meetings, and aligning teams across Engineering, Marketing, Customer Success, and Sales across the same set of goals and KPIs.
• End-to-End Ownership: Own a multi-quarter strategy, balancing a rolling 6-12 month roadmap. Take full accountability for the product lifecycle—from identifying opportunities in the legal market to defining the vision, building the roadmap, and executing high-impact launches.
• AI-Forward: Be deeply comfortable with AI technologies, identifying high-impact opportunities to leverage Generative AI and ML to accelerate our product capabilities.

Requirements:

• Marketing Analytics Integration: Familiarity with performance marketing loops, audience segmentation, conversion attribution, and targeting data flows.
• Database & SQL Expertise: Advanced proficiency in writing complex SQL queries, navigating relational/non-relational reporting databases, and mapping underlying data schemas.
• Advanced Spreadsheet Proficiency: Deep expertise in Google Sheets and Microsoft Excel (e.g., advanced formulas, pivot tables, data modeling, regex) for rapid data triage, ad-hoc lead analysis, and quick stakeholder reporting.
• BI & Analytics Platforms: Hands-on experience building and maintaining dashboards in platforms such as Ninjacat AI, Tableau, etc.
• Data Hygiene & Transformation: Proven ability to audit, clean, and consolidate disparate datasets, untangling legacy reports into standardized schemas.

At Internet Brands, we carefully consider a wide range of factors when determining compensation, including your background and experience. These considerations can cause your compensation to vary. We expect the compensation for this role to be in the low- mid $100ks and depend on your skills, qualifications, and experience.

In addition to our awesome culture, we offer a comprehensive benefits package designed to support the health and well-being of you and your family. Our benefits include health insurance options such as medical, dental, and vision coverage, flexible spending accounts (FSA) for medical and dependent care, short-term and long-term disability insurance, and life and AD&D insurance. We also provide a 401(k) retirement savings plan with a company match, paid time off (PTO), paid holidays, as well as access to our Employee Assistance Program (EAP) and well-being coaching services. In addition, employees can take advantage of voluntary benefits such as home, auto and pet insurance, and discounted legal and financial services. For more details, feel free to inquire during the interview process.

Internet Brands®, headquartered in El Segundo, Calif, is a fully integrated online media and software services company focused on four high-value vertical categories: Health, Automotive, Legal, and Home/Travel. The company's properties and platforms include the WebMD, Medscape, and Henry Schein ONE networks, which are the global leaders in their markets; Nolo, Avvo, and Martindale, which form the largest consumer information provider in the legal market; and CarsDirect, Fodor's Travel, and many others which are leaders in their key vertical markets. Internet Brands' award‑winning consumer websites lead their categories and serve more than 250 million monthly visitors, while a full range of web presence offerings has established deep, long‑term relationships with SMB and enterprise clients. The company's powerful, proprietary operating platform provides the flexibility and scalability to fuel the company's continued growth. Internet Brands is a portfolio company of KKR and Warburg Pincus.

Internet Brands is an equal opportunity employer, and we welcome applicants from all backgrounds. We comply with all applicable laws and regulations, including the City of Los Angeles Fair Chance Initiative for Hiring Ordinance (FCIHO).

Notice to California residents: you can find information about our privacy practices, on: https://www.internetbrands.com/work-with-us/cpra