Sr. Product Designer - Ad Experience

CNN; New York (NY); On-site; USD 107,089 - 198,879; Full time

Benefits offered by this job

Health insurance

Employee wellness program

Paid holidays and vacation

Job summary

CNN is hiring a Senior Product Designer to join the Ad Experience team. In this role, you'll be pivotal in designing digital advertisement experiences that enhance user engagement while considering business objectives. The ideal candidate will have over 5 years of design experience, including a strong background in ad tech.

This position demands collaboration with various teams to create user-focused products that shape the future of advertising at CNN, ensuring a balance between user experience and revenue goals.

Qualifications

• 5+ years as a product designer with at least 2 years in ad tech.
• Track record of product thinking to prioritize design efforts.
• Experience in consumer-facing products within large organizations.

Responsibilities

• Design user flows, mockups, and prototypes for ad products.
• Conduct user research to understand consumer needs.
• Collaborate with stakeholders on ad product innovation.

Skills

Strong Figma experience

Excellent written and verbal communication skills

Product thinking

UX design best practices

Cross-functional collaboration

Education

Bachelor's degree in design or HCI

Job description

Your New Role

CNN is hiring a Senior Product Designer to join the Ad Experience team. This role focuses on building digital products that prioritize user experience as essential to long-term success. You’ll design new digital advertisement experiences across CNN to support a premium news product, reconciling ad revenue considerations, site performance, user subscriptions, and user engagement. The role sits at the intersection of CNN’s user experience and its primary financial engine.

The senior product designer is a strategic thinker who intuitively balances business and user needs. They act as the “tip of the spear” for new projects and use design thinking as a bridge to other teams and disciplines. Responsibilities include partnering closely with product managers, engineers, designers, researchers, and data scientists to build the future of CNN’s digital products.

Your Role Accountabilities

• Be an integral part of the product design team that evolving CNN’s advertising products and footprints across desktop web, mobile web, mobile app, and video surfaces.
• Create user flows, mockups, and interactive prototypes to effectively conceptualize product features.
• Help drive user research sessions and usability tests to better understand our consumers.
• Create, contribute, and maintain components for our design system.
• Champion our design principles, design systems, and product roadmap, and serve our editorial teams’ needs.
• Play a role in shaping the future of CNN's monetization by collaborating with stakeholders and team members to brainstorm, envision, and validate new ad products and footprints.

Qualifications & Experience

• 5+ years as a product designer, with at least 2 years in ad tech, marketing tech, or growth design.
• Strong Figma experience, including variables, components, styles, and shared libraries.
• A good track record of product thinking, helping teams prioritize the problems they’re solving as part of the design effort.
• Excellent written and verbal communication skills.
• Proficiency in creating and modifying design system components to create scalable, delightful user experiences.
• Experience working on consumer-facing products within large-scale organizations. Bonus points for experience in news/media.
• A demonstrated ability to manage complex design challenges and a strong record of fostering cross‑functional collaboration and stakeholder alignment.
• Strength in best practices of user experience design, including usability principles, user research methodology, testing techniques (A/B, Multi‑Variant), design theory, and interaction design.
• Bachelor’s degree in design, human‑computer interaction (HCI), or equivalent professional experience.

How We Get Things Done

Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with insights from the team on what they mean and how they show up in their day‑to‑day work. We hope they resonate with you and look forward to discussing them during your interview.

Championing Inclusion at WBD

Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds, and experiences. Being an equal opportunity employer means we consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and other protected categories.

If you’re a qualified candidate with a disability and require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request.

Compensation and Benefits

Base pay is just one component of Warner Bros. Discovery’s total compensation package. Pay range: $107,089.00 – $198,879.00 per year. Additional rewards may include annual bonuses, short‑ and long‑term incentives, and program‑specific awards. We also provide health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays, sick time, and vacation.