Senior Product Category Manager

Liberty Diversified International; New Hope (MN); On-site; USD 117,000 - 146,000; Full time

Benefits offered by this job

Health insurance

Dental/Vision insurance

Paid time off

401(k) with company matching

Annual discretionary profit sharing

Tuition assistance

Wellness resources

Financial advising

Job summary

Safco Products, part of Liberty Diversified International, seeks a Senior Product Category Manager to lead multiple furniture product categories and focused vertical markets from New Hope, MN. You will own the full product lifecycle, drive customer demand, and collaborate with sales to calibrate offerings with market needs.

The role requires 10+ years in product management, a Bachelor's degree, strong leadership, data-driven decision making, and the ability to travel up to 30%.

Qualifications

• Bachelor's degree in business, sciences or a related field.
• 10+ years in product management with a track record of launching and managing products.
• Knowledge of product management methodologies and best practices.
• Strong leadership and communication; ability to influence cross-functional teams and engage customers.
• Analytical mindset with the ability to leverage data to make informed product decisions.

Responsibilities

• Define product growth strategies and road maps based on market research, customer insights, and business objectives.
• Lead the end-to-end product lifecycle for multiple categories within the portfolio.
• Identify, prioritize, and manage all aspects of assigned categories including demand generation marketing, inventory management, and new product development.
• Collaborate cross-functionally with engineering, operations, marketing, and sales to prioritize initiatives that drive profitable growth and market share gains.
• Conduct and share market and competitive analyses to identify trends, opportunities, and risks for the portfolio.
• Monitor inputs and proposed annual price adjustments for assigned categories.
• Use insights to prioritize line extensions and NPD initiatives.
• Determine and execute demand generation actions to drive awareness and sales leads.
• Ensure products align with brand standards, positioning, and portfolio strategy.
• Lead Safco business development efforts for assigned market segments (Education, Industrial).
• Define growth strategies applicable for all portfolios for assigned market segments and execute them.
• Travel up to 30% as needed.
• Other duties as assigned.

Skills

Product management

Leadership

Data analysis

Cross-functional

Market insights

Education

Bachelor's degree

MBA preferred

Job description

Description

The Senior Product Category Manager for Safco Products is responsible for managing multiple furniture product categories and focused vertical markets. This role oversees the full product lifecycle across assigned categories and driving customer demand and calibration with the sales organization. The role also includes gathering insights for focused vertical markets best aligned to assigned categories. Insights to include end customer, channel, and competitors within focused vertical markets for all Safco categories. The ideal candidate brings a strong understanding of product management, lifecycle processes, financial metrics, demand generation marketing, and operations to proactively drive profitable sales growth. This position requires a passion for delivering customer-driven solutions through a balance of strategic and tactical execution.

This full-time role resides at Safco Product's office location in New Hope, MN.

DUTIES AND RESPONSIBILITIES

• Define product growth strategies and road maps based on market research, customer insights, and business objectives.
• Lead the end-to-end product lifecycle for multiple categories within the portfolio.
• Identify, prioritize, and manage all aspects of assigned categories including but not limited to: demand generation marketing, inventory management, cost improvement projects, and new product development.
• Collaborate cross-functionally with engineering, operations, marketing, and sales to prioritize initiatives that drive profitable growth and market share gains.
• Conduct and share market and competitive analysis to identify trends, opportunities, and risks for assigned portfolio.
• Monitor inputs and proposed annual price adjustments for assigned categories.
• Use insights to prioritize line extensions and new product development (NPD) initiatives.
• Determine and execute demand generation actions to drive awareness and sales leads
• Ensure products align with brand standards, positioning, and overall portfolio strategy.
• Lead Safco business development efforts for assigned market segments (Example Education, Industrial). Business development efforts include gathering customer, competitor, and market insights for the assigned market segment.
• Define growth strategies applicable for all portfolios for assigned market segments and execute strategies for assigned portfolio.
• Travel up to 30% as needed.
• Other duties as assigned.

REQUIRED EDUCATION, EXPERIENCE AND SKILLS

• Bachelor's degree in business, sciences or a related field.
• 10+ years of experience in product management, with a proven track record of successfully launching and managing products in a fast-paced environment.
• Understanding of product management methodologies, frameworks, and best practices.
• Strong leadership and communication skills, with the ability to influence and align cross-functional teams toward common goals and meet with customers
• Analytical mindset with the ability to leverage data to make informed product decisions.

PREFERRED EXPERIENCE AND SKILLS

• MBA or advanced degree preferred
• Experience with make-to-order manufactured product categories
• Furniture experience
• Sales or marketing experience

COMPENSATION & BENEFITS

The starting base salary range for this position is $116,683 - $145,854 per year plus eligibility in annual bonus program. The compensation posted is the anticipated pay for the position at the time of the posting. We may pay above or below posted amount based on several factors, including, but not limited to education and/or certifications, skills, experience, or work location. Some positions may qualify for additional compensation in the form of bonuses or deferred compensation options.

At LDI, we are pleased to provide employees with a comprehensive benefits package including health/dental/vision insurance options; paid time off; 10 paid holidays; 401(k) plus company matching and annual discretionary profit sharing; flexible spending and health savings account options; life and disability insurance; tuition assistance; wellness and mental health resources, and financial advising services. Eligibility in benefit programs is based on hours worked per week.

PHYSICAL REQUIREMENTS

• Regular sitting, standing, and walking throughout the day to accomplish tasks
• Manual and finger dexterity used regularly with some repetitive finger motions
• Ability to work in front of a computer screen for long periods of time
• Specific vision abilities include close and distance vision; able to identify colors, small letters, and numbers; hand/eye coordination, depth perception and able to adjust focus
• Hearing and speaking
• Other conditions may include frequent reaching, stretching, pushing, pulling, pinching, grasping, and gripping.

ABOUT OUR COMPANY

Comprised of multiple companies with headquarters in New Hope, Minnesota,Liberty Diversified International (LDI)is a privately held company employing more than 1,900 individuals across our manufacturing facilities, production facilities and core business operations in Minnesota, Iowa, Nebraska, Illinois, Mississippi, Texas, Arizona, Virginia, California, and Mexico. With deep roots in the corrugated box manufacturing industry, we operate in the core markets of paper, packaging, workplace products, corrugated plastics and building products.

Since 1918, our values - Caring, Innovation, Trust and Excellence - have guided our day-to-day activities. We believe that when our employees are aligned with these values, we create superior service and solutions for our customers. The LDI family of companies includesLiberty Packaging, Liberty Paper, Liberty Plastics (Custom SolutionsandQuarrix Building Products) and Safco.

Liberty Diversified International is an equal opportunity employer and makes all employment decisions without regard to race, color, sex, religion, age, creed, sexual orientation, national origin, marital status, disability, or any other protected class.