Sr Partnership Manager, TikTok Operations

TikTok; Los Angeles (CA); On-site; USD 103,000 - 274,000; Full time

Benefits offered by this job

Health insurance

Dental and vision insurance

401(k) with company match

Parental leave

Disability insurance

Life insurance

Wellbeing benefits

Paid holidays

Sick days

Paid Personal Time

Job summary

TikTok in Los Angeles is seeking a Partnerships Manager (News) to accelerate growth of top global media accounts by building executive relationships, guiding strategy, and managing day-to-day publisher partnerships.

You will analyze publishers' content performance, translate insights into strategic recommendations, and collaborate with Product, Creator, Ad Sales, and Business Development to drive content initiatives aligned with company priorities.

Qualifications

• Experience across media, data, partnerships, and strategy, and with product teams.
• Deep understanding of metrics in Content Operations with analytics and storytelling.
• Ability to steer complex projects with stakeholders and strong organizational skills.
• Clear articulation of issues, recommendations, and project kick-offs to support priorities.
• Creative approach to partnership structures with Business Development.
• Ability to navigate ambiguity and execute in a fast-paced environment.
• Bachelor degree required.

Responsibilities

• Identify emerging content areas and align cross-functional stakeholders to drive growth and content impact.
• Channel partners' needs into opportunities for incremental growth and product innovation.
• Identify blockers using data and propose solutions with deep metric insights.
• Develop and execute central content strategy and relationship management.
• Co-manage partners' content portfolio with Product, Creator, Ad Sales, BD, and other teams.

Skills

Media partnerships

Data analysis

Strategy development

Cross-functional collaboration

Education

Bachelor degree

Job description

Responsibilities

TikTok's Content Partnerships team is responsible for accelerating the growth of our top global media accounts by developing strong, executive‑level relationships, strategic partnerships, landing core platform narratives, securing incremental growth (primarily content but in alignment with media, marketing, GBS teams), and providing best‑in‑class service.

The Partnerships Manager (News) will report into the Head of Publisher, News team. The role primarily involves analysing global publishers' content performance on TikTok, providing strategic recommendations, and helping to manage publishers (NA + Global) on a day‑to‑day basis using data. The candidate should have a deep understanding of the short‑form, user‑generated content landscape, including account management, content strategy, data and performance analysis, and knowledge of TikTok and the broader social media ecosystem.

• Identify emerging content areas and partner relevant cross‑functional stakeholders to build approaches, while also refining frameworks for approaches programs, in order to drive business goals and scaled content impact for TikTok and our partners.
• Channel partners' business needs and priorities into opportunities to unlock strategic incremental growth opportunities and product innovation.
• Identify blockers using data and propose solutions; demonstrate a deep understanding and insights of the key metrics and measurements in Content Operations with acute analytical, reporting, and data storytelling abilities.
• Develop and execute central content strategy and relationship management for corresponding partner stakeholders.
• Co‑manage partners' content portfolio by working closely with Product, Creator, Ad Sales, Business Development teams and other cross‑functional stakeholders to develop and execute publisher strategy based on company priorities.

QualificationsMinimum Qualifications

• Experience across media, data, partnerships, and strategy, as well as experience working with product teams.
• Deep understanding and insights of the key metrics and measurements in Content Operations with acute analytical, reporting, and data storytelling abilities.
• Strong ability with industry stakeholders, leadership, and cross‑functional partners to steer complex projects with exemplary organizational, communication, and interpersonal skills.
• Understanding key business priorities, including the ability to clearly articulate key issues, recommend solutions, and kick‑off projects to serve core business priorities.
• Creative approach to partnership structures (in working with Business Development) that fully appreciates the unique value TikTok creates for our L&N partners and ability to sell this narrative and value proposition.
• Ability to navigate ambiguity with a problem‑solver's mindset to drive strong execution in a fast‑paced environment.
• Bachelor degree required.

Preferred Qualifications

• Understanding of business dynamics with intellectual curiosity to dive deeper into key issues rather than accepting a cursory understanding of the marketplace.
• Experience with product preferred.
• MS/MA/MBA and/or content platform experience considered a plus.

Accommodation

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs, or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request.

Job Information

Compensation

The base salary range for this position in the selected city is $103,360 - $273,600 annually. Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies, and experience. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

• Benefits may vary depending on the nature of employment and the country work location. Employees have day‑one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short‑term and long‑term disability coverage, life insurance, wellbeing benefits, and others.
• Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
• The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws, including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.