Sr Paid Social Manager, Enterprise Performance

T-Mobile; Factoria (WA); Hybrid; USD 98,000 - 212,000; Full time

Benefits offered by this job

Medical, dental and vision insurance

401(k) plan

Employee stock grants

Employee stock purchase plan

Paid time off and holidays

Mobile service discounts

Job summary

T-Mobile USA, Inc. is seeking a Senior Digital Advertising professional to lead paid social strategy and performance across multiple platforms. You will design channel frameworks, drive testing, and partner with analytics to translate insights into actions that improve ROI.

The role requires 7+ years in digital advertising, a bachelor’s degree or equivalent, and a proven track record of data-driven optimization. This is a hybrid, in-office role requiring significant time onsite in major markets.

Qualifications

• Bachelor's Degree and 7 years of related work experience OR a combination of education and experience deemed equivalent is required.
• A data-driven and testing-first mindset with proven success in analyzing campaign performance data to drive incremental gains towards business KPIs.
• Strong understanding of the paid social platform landscape and ad tech industry.

Responsibilities

• Shape T-Mobile’s paid social strategy across Meta, Snapchat, Pinterest, LinkedIn, TikTok, X, and Reddit, balancing business objectives, audience strategy, and platform best practices.
• Develop and maintain channel frameworks for pacing, performance management, optimization, and test-and-learn to maximize ROI.
• Lead advanced performance diagnostics, synthesizing signal across MMM, incrementality, platform attribution, and other measurement inputs to build coherent narratives and identify causal factors.
• Serve as a strategic thought partner to campaign managers on evaluating performance risks, optimization opportunities, and investment decisions.
• Translate channel learnings and best practices into education, guidance, and scalable resources for campaign managers and enterprise stakeholders.
• Partner with analytics and ad tech teams to ensure measurement integrity and define reporting and dashboard requirements to shift team focus from assembling data to interpreting insights and driving action.

Skills

Digital advertising experience

Campaign optimization

Data-driven mindset

Attention to detail

Multi-tasking under deadlines

Education

Bachelor's Degree or equivalent

Tools

MMM

Attribution models

Job description

At T-Mobile, we invest in YOU! Our Total Rewards Package ensures that employees get the same big love we give our customers. All team members receive a competitive base salary and compensation package – this is Total Rewards. Employees enjoy multiple wealth-building opportunities through our annual stock grant, employee stock purchase plan, 401(k), and access to free, year-round money coaches. That’s how we’re UNSTOPPABLE for our employees!

This position must be located in Bellevue, WA; New York, NY; or Herndon, VA. This is not a remote role. This is a hybrid schedule requiring at least 3 days a week in office.

At T-Mobile, we invest in YOU! Our Total Rewards Package ensures that employees get the same big love we give our customers. All team members receive a competitive base salary and compensation package – this is Total Rewards. Employees enjoy multiple wealth-building opportunities through our annual stock grant, employee stock purchase plan, 401(k), and access to free, year-round money coaches. That’s how we’re UNSTOPPABLE for our employees!

Reporting into the Sr Manager, Digital Media Operations and Performance, you’ll be responsible for developing scalable frameworks and performance management standards to ensure success for a portfolio of awareness, consideration, and conversion strategies through the entire campaign lifecycle of planning, execution, and optimization. A successful candidate will be an established professional of the digital media space, with a proven track record for innovative media execution and a data-driven testing approach.

WHAT YOU’LL DO IN YOUR ROLE

• Shape T-Mobile’s paid social strategy across Meta, Snapchat, Pinterest, LinkedIn, TikTok, X, and Reddit, balancing business objectives, audience strategy, and platform best practices


• Develop and maintain channel frameworks for pacing, performance management, optimization, and test-and-learn to maximize ROI


• Lead advanced performance diagnostics, synthesizing signal across MMM, incrementality, platform attribution, and other measurement inputs to build coherent narratives and identify causal factors


• Serve as a strategic thought partner to campaign managers on evaluating performance risks, optimization opportunities, and investment decisions


• Translate channel learnings and best practices into education, guidance, and scalable resources for campaign managers and enterprise stakeholders


• Partner with analytics and ad tech teams to ensure measurement integrity and define reporting and dashboard requirements to shift team focus from assembling data to interpreting insights and driving action

THE EXPERIENCE YOU’LL BRING

While the quality and accomplishments of a person's career will be the determining factor, a finalist should have the following qualifications:

• 7+ years of digital advertising experience, whether at an agency, end brand, or technology platform, directly managing and/or overseeing paid social execution


• Experience with the full lifecycle of a digital media campaign from planning to trafficking and campaign setup, QA and launch, ongoing management and optimization, and reporting


• A data-driven and testing-first mindset with proven success in analyzing campaign performance data to drive incremental gains towards business KPIs


• Strong understanding of the paid social platform landscape and ad tech industry


• Dedicated, hard‑working, roll‑up‑your‑sleeves attitude, resilient, creative, positive, confident under pressure, strong attention to detail with a relentless focus on quality. Be the calm amidst the chaos


• Comfortable multi‑tasking and able to deliver results under tight deadlines in a non‑traditional work environment


• Education: Bachelor's Degree and 7 years of related work experience OR a combination of education and experience deemed equivalent is required.

Total Target Cash Earnings Opportunity: $117,360 - $211,680 National Base Pay Range: $97,800 - $176,400

The Total Target Cash Earnings Opportunity represents the expected total cash compensation for this role at target performance, combining base salary and annual incentive opportunity. Actual earnings may be higher or lower depending on individual performance and overall company results.

The base pay range reflects the compensation component of this opportunity. The candidate’s actual pay will be based on various factors, such as work location, qualifications, and experience, so the actual starting pay will vary within this range. To find the pay range for this role based on hiring location, click here.

At T-Mobile, our benefits exemplify the spirit of One Team, Together! A big part of how we care for one another is working to ensure our benefits evolve to meet the needs of our team members. Full and part‑time employees have access to the same benefits when eligible. We cover all of the bases, offering medical, dental and vision insurance, a flexible spending account, 401(k), employee stock grants, employee stock purchase plan, paid time off and up to 12 paid holidays - which total about 4 weeks for new full‑time employees and about 2.5 weeks for new part‑time employees annually - paid parental and family leave, family building benefits, back‑up care, enhanced family support, childcare subsidy, tuition assistance, college coaching, short‑and long‑term disability, voluntary AD&D coverage, voluntary accident coverage, voluntary life insurance, voluntary disability insurance, and voluntary long‑term care insurance. We don't stop there - eligible employees can also receive mobile service & home internet discounts, pet insurance, and access to commuter and transit programs! To learn about T-Mobile’s amazing benefits, check out www.t-mobilebenefits.com.

Never stop growing!As part of the T-Mobile team, you know the Un-carrier doesn’t have a corporate ladder–it’s more like a jungle gym of possibilities! We love helping our employees grow in their careers, because it’s that shared drive to aim high that drives our business and our culture forward. By applying for this career opportunity, you’re living our values while investing in your career growth—and we applaud it. You’re unstoppable!

T-Mobile USA, Inc. is an Equal Opportunity Employer. All decisions concerning the employment relationship will be made without regard to age, race, ethnicity, color, religion, creed, sex, sexual orientation, gender identity or expression, genetic information, national origin, religious affiliation, marital status, citizenship status, veteran status, the presence of any physical or mental disability, or any other status or characteristic protected by federal, state, or local law. Discrimination, retaliation or harassment based upon any of these factors is wholly inconsistent with how we do business and will not be tolerated. Talent comes in all forms at the Un-carrier. If you are an individual with a disability and need reasonable accommodation at any point in the application or interview process, please let us know by emailing [e-mail] or calling 1-844-873-9500. Please note, this contact channel is not a means to apply for or inquire about a position and we are unable to respond to non‑accommodation related requests.