Sr. Paid Media Manager

Latitude Outdoors LLC; Grand Rapids, Northern (MI, KY); Hybrid; USD 95,000 - 130,000; Full time

Benefits offered by this job

Performance-based bonus 15% of base

401k with 4% company match

Relocation stipend available

Health insurance coverage 80%

Job summary

Latitude Outdoors LLC seeks a Sr. Paid Media Manager to own planning, execution, and optimization of paid advertising across digital platforms.

You will drive profitable customer acquisition and scale campaigns with a strong focus on ROAS, CAC, and revenue growth, collaborating with creative, ecommerce, and brand teams. The role supports campaigns aligned with product launches and seasonal hunting cycles, with remote-friendly options and preference for onsite collaboration in Grand Rapids, MI.

Qualifications

• 3+ years managing paid media for ecommerce or direct-to-consumer brands.
• Proven track record of scaling profitable acquisition campaigns.
• Strong understanding of Meta Ads Manager and Google Ads ecosystems.
• Experience with attribution models, conversion tracking, and analytics tools.
• Data-driven mindset with strong analytical skills.
• Ability to balance performance marketing with brand storytelling.
• Excellent organization and communication skills.

Responsibilities

• Plan, launch, and manage paid media campaigns across Meta, Google, YouTube, TikTok, Connected TV, and emerging digital platforms.
• Manage and allocate paid media budgets to maximize growth while maintaining efficient acquisition costs.
• Manage full-funnel strategy including prospecting, retargeting, and customer reactivation campaigns.
• Optimize campaigns for ROAS, CAC, and revenue growth while maintaining brand integrity.
• Develop and test audience strategies, creative angles, and funnel structures.
• Collaborate with creative teams to brief ad concepts, messaging, and content needs.
• Monitor daily performance metrics and adjust budgets and bidding strategies accordingly.
• Build reporting dashboards and communicate insights to leadership.
• Conduct A/B testing across creatives, landing pages, and offers.
• Identify scaling opportunities and new acquisition channels.
• Stay current with advertising platform updates, attribution changes, and industry trends.
• Partner with the creative team to develop a structured creative testing roadmap to continuously improve ad performance.
• Collaborate with ecommerce and CRO teams to improve landing page performance and funnel conversion rates.

Skills

Paid media management

Ecommerce / DTC

Meta Ads Manager

Google Ads

Analytical mindset

Tools

Meta Ads Manager

Google Ads

Analytics tools (GA4)

A/B testing tools

Job description

Role Overview

Latitude Outdoors is seeking aSr.Paid MediaManagerwho will own the planning, execution, and optimization of Latitude Outdoors’ paid advertising efforts across digital platforms. This roleis responsible fordriving profitable customer acquisition, scaling campaigns efficiently, and translating performance data into actionable growth strategies.

You will work closely with creative, ecommerce, and brand teams to ensure campaigns align with product launches, seasonal hunting cycles, and brand positioning.

Key Responsibilities

• Plan, launch, and manage paid media campaigns across Meta, Google, YouTube, TikTok, Connected TV, and emerging digital platforms
• Manage andallocatepaid media budgets to maximize growth whilemaintainingefficient acquisition costs.
• Manage full-funnel strategy including prospecting, retargeting, and customer reactivation campaigns.
• Optimizecampaigns for ROAS, CAC, and revenue growth whilemaintainingbrand integrity
• Develop and test audience strategies, creative angles, and funnel structures
• Collaborate with creative teams to brief ad concepts, messaging, and content needs
• Monitor daily performance metrics and adjust budgets and bidding strategies accordingly
• Build reporting dashboards and communicate insights to leadership
• Conduct A/B testing across creatives, landing pages, and offers
• Identifyscaling opportunities and new acquisition channels
• Stay current with advertising platform updates, attribution changes, and industry trends
• Partner with the creative team to develop a structured creative testing roadmap to continuously improve ad performance.
• Collaborate with ecommerce and CRO teams to improve landing page performance and funnel conversion rates.

Qualifications

• 3+ years managing paid media for ecommerce or direct-to-consumer brands
• Proventrack recordof scaling profitable acquisition campaigns
• Strong understanding of Meta Ads Manager and Google Ads ecosystems
• Experience with attribution models, conversion tracking, and analytics tools
• Data-driven mindset with strong analytical skills
• Ability to balance performance marketing with brand storytelling
• Excellent organization and communication skills
• Passion for the outdoors or hunting industry preferred but notrequired

Expectations and KPI’s

• Customer Acquisition Cost (CAC) targets
• Return on Ad Spend (ROAS) across paid channels
• New customer revenue growth from paid media
• Paid media contribution to total ecommerce revenue
• Creative testing velocity and performance improvements
• Marketing Efficiency Ratio (MER) / blended marketing performance
• Successful launch and scaling of new advertising channels

Location & Work Format

In most cases, this role can be effectivelyaccomplishedthrough remote work. Candidates with the ability to collaborate regularly onsite at our offices in Grand Rapids, MI will have preference depending on project scope.

Benefits

• Base salary negotiable based on experience
• Performance based bonus 15% of base salary
• Additionalproject-basedcompensation incentives available
• 401k with 4% company match
• 80% cost coverage of medical, dental & vision insurance
• Relocation stipend available

About Latitude Outdoors

Latitude Outdoors is a fast-growing outdoor equipment company dedicated to redefining the mobile hunting experience. We design premium gear that blends innovation, performance, and simplicity — empowering hunters to move lighter, stay longer, and hunt smarter. Our team is passionate about the outdoors, craftsmanship, and building products that stand up to the most demanding conditions.

Our Vision for the Marketing Team

We are building a world-class marketing team that balances creativity, performance, and cross-functional collaboration. Our goal is to create meaningful brand experiences that reflect our values, connect deeply with our customers, and drive sustainable growth for the business. We believe in empowering our team with ownership, clarity, and the tools needed to execute ata high leveland continuously improve their craft.

What Our Marketing Team Values

• Customer Obsession – solve problems with empathy & authenticity
• Craftsmanship – sweat the details and take pride in our work
• Agility – move fast, learn quickly, and adapt with purpose
• Ownership – take initiative and follow through
• Team First – win together and support each other

Latitude Core Values

• Growth Mindset - strive to be the best, do not fear failure learn from it and reapply, seek continuous improvement, proactivelyidentifyand solve problems
• Grit - work ethic encompassing resilience, persistence, and passion
• Empathy - always considering the perspective of others with humility
• Dependability - consistently deliver according to standards
• Accountability - own outcomes, take responsibility with transparency and follow through
• Communication - clear,timely, & consistent, always close the loop