Sr. Marketing Technology Strategist
Tandem Diabetes Care, Inc.
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Job summary
Tandem Diabetes Care, a leader in diabetes technology, is seeking a Sr. Marketing Technology Strategist for a fully remote role in the United States.
You will develop and maintain user-facing website content and functionality, partnering across regulatory, legal, privacy, IT, UX, and other teams to optimize web experiences and ensure compliance. Ideal candidates have 7+ years of experience with enterprise CMS (Contentful or similar), HTML/CSS, UX/UI, SEO, and marketing automation.
Qualifications
- Bachelor’s degree in Marketing, Digital Media, or related field.
- At least 7 years of relevant industry experience, including enterprise web content management.
- Experience with regulated products or industries and privacy policies.
- Experience managing multilingual systems for varied user audiences.
- Proficiency in HTML and CSS with CMS experience.
- Familiarity with GA4, GTM, and marketing automation platforms.
Responsibilities
- Build and maintain website features with HTML, CSS, and JavaScript.
- Advise partners on content architecture and platform capabilities.
- Develop responsive content interfaces and test UX across browsers and devices.
- Support privacy policies, accessibility guidelines, compliance requirements, and standards.
- Collaborate with IT for code reviews and technical discussions.
- Update content across 35+ website instances.
- Support website maintenance and analytics using GA4, GTM, and Search Console.
- Collaborate with marketing automation partners to manage campaigns and forms.
- Ensure compliance with Privacy/HIPAA and other policies.
- Perform other responsibilities as assigned.
Skills
Education
Tools
Job description
Tandem Diabetes Care creates new possibilities for people living with diabetes, their loved ones, and their healthcare providers through a positively different experience. We’d love for you to team up with us to “innovate every day,” put “people first,” and take the “no-shortcuts” approach that has propelled us to become a leader in the diabetes technology industry.
Tandem Diabetes Care creates new possibilities for people living with diabetes, their loved ones, and their healthcare providers through a positively different experience. We’d love for you to team up with us to “innovate every day,” put “people first,” and take the “no-shortcuts” approach that has propelled us to become a leader in the diabetes technology industry.
Tandem Diabetes Care is proud to manufacture and sell the Tandem Mobi system and t:slim X2 insulin pump with Control-IQ+ technology — an advanced predictive algorithm that automates insulin delivery. But we’re so much more than that. Our company’s human-centered approach to design, development, and support delivers innovative products and services for people who use insulin. Because many of our own team members live with diabetes, or have a loved one impacted by diabetes, the work is personal, and we are committed to the cause. Learn more at tandemdiabetes.com
The Sr. Marketing Technology Strategist develops, maintains, and improves user-facing website content and functionality. This role partners across the company with regulatory, legal, privacy, IT, UX design, and other cross-functional stakeholders to create engaging, optimized web experiences. The individual will assess technical and compliance requirements, identify feasible solutions, and improve alignment, efficiency, and effectiveness across internal and external stakeholders. The ideal candidate has experience developing and maintaining HTML/CSS for CMS platforms; understands SEO best practices, UX and UI design, and website accessibility; and brings enthusiasm for marketing technology, complex technical projects, content strategy, website compliance, and development workflows while collaborating effectively with cross-functional teams.
- Build and maintain user-facing website features using HTML, CSS, and JavaScript.
- Provide consultative guidance to business partners and work with external partners to communicate architecture content models, website platform capabilities, taxonomies/component system, and flexibility of style sheets utilized to determine level of effort and technical feasibility based on business needs and requirements.
- Develop responsive content interfaces and test UX across browsers and devices.
- Support the technical implementation and execution of updated privacy policies, accessibility guidelines, compliance requirements, and procedure standards across marketing websites and privacy technology (Ex: cookie management).
- Provide consultative guidance to business partners and external stakeholders on content architecture, platform capabilities, taxonomies, and component systems to assess level of effort and technical feasibility based on business needs and requirements.
- Partner with IT to perform code reviews and participate in technical discussions.
- Update and maintain content across the company website ecosystem, including more than 35 website instances that support global business.
- Support website maintenance and analytics using Google applications, including Google Analytics (GA4), Google Tag Manager (GTM), Google Search Console, and related tools.
- Collaborate with marketing automation partners to manage campaigns and forms for web-based and email-based delivery, supporting optimization and continuous improvement of marketing automation systems.
- Ensure compliance with company policies, including Privacy/HIPAA requirements and other legal and regulatory standards.
- Perform other responsibilities as assigned.
This position is fully remote and open to candidates within the United States. Equipment for the role will be provided and training will occur virtually.
- Bachelor’s degree in Business Administration, Marketing, Digital Media, Graphic Design, User Experience, or an equivalent combination of education and applicable job experience.
- At least 7 years of relevant industry experience, including experience with enterprise web content management systems.
- Preferred experience managing and publishing online marketing content for regulated products or industries, including familiarity with healthcare privacy policies and legal compliance guidelines.
- Experience managing global, multilingual systems and applications for varied user audiences, including patients, providers, and caregivers.
- Proficiency in HTML and CSS.
- Understanding of web design principles and best practices for website usability and UX/UI.
- Experience using CMS platforms, such as Contentful or similar systems.
- Experience using privacy compliance web tools, such as OneTrust, Freshpaint, or similar platforms.
- Experience using Google applications, including Google Analytics (GA4) and Google Tag Manager (GTM).
- Familiarity with marketing automation systems, such as Marketo, Eloqua, or similar platforms.
- Strong problem-solving skills and demonstrated ability to collaborate across functions.
- Interest in web design and development, systems architecture, and marketing technology.
- Ability to work effectively in fast-paced environments.
- Strong written and verbal communication skills.
- High level of enthusiasm, self-motivation, and critical thinking ability.
The starting base pay range for this position is $89,900-$112,250 annually. Base pay will vary based on job-related knowledge, skills, experience and may also fluctuate depending on candidate’s location and the overall job market. In addition to base pay, Tandem offers a competitive compensation package that includes bonus and a robust benefits package.
Qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable state and local Fair Chance laws and regulations. A conditional offer of employment from Tandem is contingent upon successful completion of a pre-employment screening process comprised of a drug test (excluding marijuana) and background check, which includes a review of criminal history information.
Tandem has good cause to conduct a review of criminal history information of candidates for this position, as this role may involve access to proprietary, sensitive and/or confidential information, including customer protected health information. This review is required to ensure that individuals in such roles uphold high standards of trust and integrity so as to protect the interests of our customers, employees, and stakeholders.
Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.
At Tandem, we believe joy fuels excellence. That's why we've built a workplace that celebrates your achievements and supports your well-being. Our team thrives on pushing boundaries and fostering growth, all while maintaining a spirit of fun and camaraderie. This is just one of the ways we stay awesome! Explore the benefits and reasons to love Tandem at https://www.tandemdiabetes.com/careers.
We embrace the value that every single one of us brings to the table. But sometimes we forget that when we don’t meet 100% of a job description’s criteria – maybe you’re feeling that way right now? We encourage you to apply anyway. Because we want you to be you, with us.
Tandem is firmly committed to being an equal opportunity employer and does not discriminate on the basis of age, disability, sex, race, religion or belief, gender identity or expression, marriage/civil partnership, pregnancy/maternity, or sexual orientation. We are an inclusive organization, and we welcome applications from a wide range of candidates. Selection for roles will be based on individual merit alone.
We love a good referral! If you know someone who would be a great fit for this position, please share!
The position will be posted until a final candidate is selected for the requisition or the requisition has a sufficient number of applications.
Make a move that matters. Join Tandem Diabetes Care, where we're turning challenges into triumphs every day and where your talents will help shape a healthier, happier tomorrow.
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