Sr. Marketing Specialist - Commercial Construction

Barton Malow; Nashville (TN); Hybrid; USD 75,000 - 110,000; Full time

Job summary

Barton Malow, based in Nashville, TN, is seeking a Senior Marketing Specialist to lead credentials, qualifications, proposals, and pursuit marketing deliverables. This role partners with BD, preconstruction, project delivery, and MarCom to craft compelling results for client opportunities.

The ideal candidate brings 4+ years in marketing within the AEC sector and a proven ability to manage multiple submissions in a fast-paced environment. Strong design and content skills are essential.

Qualifications

• Bachelor’s degree in marketing or related field; 4+ years marketing in AEC expected.
• If no degree, 6+ years relevant AEC experience.
• Strong proposal, credential development, and collateral creation skills.
• Ability to manage multiple pursuits with attention to detail and timeliness.

Responsibilities

• Develop resumes, boilerplate content, project descriptions, and imagery in databases, writing custom content as needed.
• Collaborate with project delivery and business partners to create targeted marketing collateral for client pursuits.
• Capture content from sites and projects via interviews, photography, and video for ongoing marketing materials.
• Coordinate with MarCom on strategies, events, and client requests; support planning and execution.
• Ensure messaging across geographies and markets is consistent in social media, website, and leadership updates.
• Partner with internal stakeholders to ensure timely, accurate content and consistent messages across materials.

Skills

Time management

Detail-oriented

Organizational skills

Collaboration

Content creation

Education

Bachelor’s degree

Tools

Adobe InDesign

Adobe Photoshop

Illustrator

Microsoft Office Suite

Content management systems

RFQ/RFP response development

Photography/videography

Document design and layout

Job description

Select how often (in days) to receive an alert:

Sr. Marketing Specialist - Commercial Construction

Nashville, TN

POSITION SUMMARY

Barton Malow is seeking a Senior Marketing Specialist to join our dynamic Marketing team, where collaboration and creativity drive how we amplify our brand and tell the stories of our people, projects, and communities. Based in our Nashville, Tennessee office, this role supports work acquisition efforts by leading the development of credentials/qualifications, proposals, and other pursuit-related marketing deliverables.

Senior Marketing Specialists work collaboratively with business development, preconstruction, project delivery, and marketing team members to plan, coordinate, and execute high-quality submissions.

In addition to proposal leadership, Senior Marketing Specialists play an active role in executing marketing strategies and initiatives, ensuring consistency in messaging, alignment with Barton Malow standards, and clear communication across teams.

The position requires strong organizational skills, attention to detail, and the ability to balance multiple priorities in a fast-paced environment.

Experience Level: 4+ Years

• Bachelor’s degree with 4+ years of marketing experience in the AEC industry
• Without a degree, 6+ years of relevant AEC experience

Core Responsibilities

• Develops and maintains resumes, boilerplate content, project descriptions, and imagery in the database(s), writing custom content as needed
• Collaborates with project delivery and other business partners to develop relevant marketing collateral for specific client pursuits (credentials, proposals, presentations, etc.)
• Continuously captures relevant content of our people and projects through jobsite visits, interviews, and photography/video
• Collaborates across the MarCom team on various initiatives, strategic planning items, and client-related creative requests; supports event planning, production, and execution
• Ensures all geographies and markets are well represented in internal and external communications, including but not limited to social media, website, intranet, and leadership updates
• Partners with internal stakeholders across departments and business units to support internal and external efforts, ensuring timely input, accurate content, and consistent messaging across all materials

Key Skills

• Proficient in Adobe InDesign, Adobe Photoshop, Illustrator, etc. is a plus
• Proficient in Microsoft Office Suite
• Proficient in document design and layout
• Proficient in RFQ/RFP response development and coordination
• Edit content to ensure quality, accuracy, readability, etc.
• Photography/videography skills are a plus
• Knowledge of content management systems
• Excellent time management and ability to handle multiple tasks at a time
• Detail-oriented and organized

Barton Malow is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability status, genetic information, protected veteran status, or any other legally protected characteristic.

Unsolicited Resumes from Third-Party Recruiters: We do not accept unsolicited referrals from third-party recruiters unless such recruiters are engaged and under contract to provide candidates for a specified opening. Any unsolicited resumes submitted without prior agreement will be considered the property of Barton Malow with the right to engage at our sole discretion without any obligations or fees owed.