Sr. Marketing Program Manager - CTA

The Standard; Portland (OR); On-site; USD 76,000 - 112,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401(k) with matching contributions

Annual incentive bonus

Job summary

The Standard is seeking a strategic marketing lead in Portland to develop and execute comprehensive marketing and communications programs that drive customer acquisition, retention, and brand awareness.

You will collaborate with stakeholders, embedded marketers, and cross-functional teams to deliver measurable results, manage budgets, and provide strategic recommendations while balancing business goals and regulatory considerations.

Qualifications

• Bachelor’s degree required in marketing or related field.
• 6+ years of marketing experience in a corporate marketing dept. or ad agency.
• 2+ years of project management or stakeholder relation experience.
• Experience developing and executing integrated marketing and communications programs.

Responsibilities

• Plan, execute, and optimize marketing programs and campaigns that support business goals.
• Lead cross-functional teams and external vendors to deliver initiatives on time and within budget.
• Build partnerships with business leaders and stakeholders and provide strategic updates and recommendations.
• Develop marketing strategies, establish success metrics, monitor performance, and use insights to improve programs.
• Manage program budgets and ensure quality standards and stakeholder alignment.

Skills

Marketing strategy

Cross-functional collaboration

Project leadership

Vendor management

Digital marketing

Education

Bachelor’s degree in marketing or related field

Tools

Content marketing

Social media

Email newsletters

Web-based initiatives

Job description

The next part of your journey is right around the corner — with The Standard.

A genuine desire to make a difference in the lives of others is the foundation for everything we do. With a customer-first mindset and an intentional focus on building strong teams, we’ve been able to uphold our legacy of financial stability while investing in new, innovative technologies that support the needs of our customers. Our high-performance culture focused on operational excellence thrives thanks to remarkable people united by compassion and a customer-first commitment. Are you ready to make a difference?

Job Summary

Develop and execute strategic marketing and communications programs that drive customer acquisition, retention, and brand awareness. Lead the planning, implementation, and optimization of integrated marketing initiatives aligned with business objectives and organizational priorities. Collaborate closely with business stakeholders, embedded marketers, and cross‑functional teams to develop effective marketing strategies and deliver measurable results. Manage program budgets, performance metrics, timelines, and vendor relationships while ensuring high-quality execution. Provide project leadership, strategic recommendations, and ongoing communication to stakeholders, balancing business goals with customer needs and regulatory considerations.

• This position requires availability to work a schedule of 8:00 a.m. to 4:30 p.m. PST

Key Responsibilities

• Plan, execute, and optimize marketing programs and campaigns that support business goals.
• Lead cross‑functional teams and external vendors to deliver marketing initiatives on time, within budget, and aligned with defined objectives.
• Build and maintain strong partnerships with business leaders and stakeholders, providing strategic consultation, program updates, and actionable recommendations.
• Develop marketing strategies, establish success metrics, monitor performance, and use insights to continuously improve program effectiveness.
• Manage marketing program scope, budgets, communications, and deliverables while ensuring quality standards, stakeholder alignment, and operational excellence.

Skills And Background You’ll Need

Education: Bachelor’s degree required. Degree in marketing or related field is strongly preferred.

Experience: 6+ years of marketing experience in a corporate marketing department or advertising agency.

• 2+ years of project management, account management, client service, or stakeholder relationship management experience.
• Proven experience developing and executing integrated marketing and communications programs, including digital marketing, content marketing, social media, advertising, events, newsletters, and web-based initiatives.
• Demonstrated experience managing multiple projects simultaneously, prioritizing work independently, and meeting deadlines with minimal supervision.
• Experience collaborating with cross‑functional teams and influencing stakeholders across multiple levels of an organization.
• Experience working with external vendors, agencies, or business partners to execute marketing initiatives.
• Experience developing marketing programs, establishing objectives, and measuring program effectiveness through performance metrics.
• Experience managing program budgets and tracking expenditures against established goals.

Key Behaviors of a Successful Candidate

• Customer Focus: Understands and anticipates both internal and external customer needs and develops customer-inspired solutions that exceed expectations.
• Winning Together: Actively engages colleagues to achieve shared outcomes by developing trust, inviting diverse perspectives and pushing to bring the best ideas forward.
• Driving Success: Acts with urgency, pursues ambitious goals and shows resilience in the face of obstacles and setbacks

Why Join The Standard?

We have built an enduring legacy of stability, financial strength and exceptional customer service through the contributions of the service‑oriented people who choose to work at The Standard. To ensure we can attract and retain the best talent, when you join The Standard you can expect:

• A rich benefits package including medical, dental, vision and a 401(k) plan with matching company contributions
• An annual incentive bonus plan
• Generous paid time off including 11 holidays, 2 wellness days, and 8 volunteer hours annually — PTO increases with tenure
• A supportive, responsive management approach and opportunities for career growth and advancement
• Paid parental leave and adoption/surrogacy assistance
• An employee giving program that double matches your donations to eligible nonprofits and schools

In addition to the competitive salary range below, our employee‑focused benefits support work‑life balance. Learn more about working at The Standard.

• Eligibility to participate in an incentive program is subject to the rules governing the program and plan. Any award depends on a variety of factors including individual and organizational performance.

The actual compensation for this role will be based on a combination of education and experience, knowledge and skills, position budget, internal equity, and market data.

Salary Range:

$76,250.00 - $111,500.00

Positions will be posted for at least 5 days from original posting date.

Standard Insurance Company, The Standard Life Insurance Company of New York, Standard Retirement Services, Inc., StanCorp Mortgage Investors, LLC, StanCorp Investment Advisers, Inc., and American Heritage Life Insurance Company and American Heritage Service Company, marketed as The Standard, are Aff… All qualified applicants will receive consideration for employment without regard to race, religion, color, sex, national origin, gender identity, sexual orientation, age, disability or veteran status or any other condition protected by federal, state or local law. Except where precluded by state or federal law, The Standard will consider for employment qualified applicants with arrest and conviction records pursuant to the San Francisco Fair Chance Ordinance. The Standard offers a drug- and alcohol‑free work environment where possession, manufacture, transfer, offer, use of or being impaired by an illegal substance while on The Standard's property, or in other cases which the company believes might affect operations, safety or reputation of the company is prohibited. The Standard requires a criminal background investigation and employment, education and licensing verification as a condition of employment. After any conditional offer of employment is made, the background check will include an individualized assessment based on the applicant’s specific record and the duties and requirements of the specific job. Applicants will be provided an opportunity to explain and correct background information. All employees of The Standard must be bondable.