Sr. Marketing Operations Technologist

MERGE; North Carolina; Hybrid; USD 88,000 - 121,000; Full time

Job summary

MERGE is seeking a Sr. Marketing Operations Technologist to lead automation solutions in a client-focused marketing tech environment.

You will configure advanced marketing automations in Salesforce Marketing Cloud, manage data extensions, segmentation, and scripting, and collaborate with architects to improve outcomes. You will partner with stakeholders, ensure high-quality deliverables, and explore AI-driven features to enhance campaigns in a hybrid US-based role with opportunities for growth

Qualifications

• 5-7 years of experience in email marketing and HTML and CSS email coding.
• 2+ years of hands-on technical configuration in Salesforce Marketing Cloud or similar platform(s).
• 4-5 years of experience with ESP coding languages, SQL, and advanced email automation.
• Active Salesforce Marketing Cloud Email Marketing Specialist certification or similar certification or able to obtain within 3 months of hire.
• Bachelor’s degree preferred, or equivalent professional experience.

Responsibilities

• Collaborate with internal peers and leaders to lead implementations of automation solutions using Salesforce Marketing Cloud and other platforms.
• Configure advanced marketing automation solutions, including dynamic messages, landing pages, data configuration, segmentation, and scripting.
• Pull, load, create, and manipulate subscriber audiences across email platforms and third-party systems.
• Develop requirements gathering and documentation with attention to detail.
• Design, deploy, and maintain automated email execution processes and reporting.
• Evaluate AI-driven features within Salesforce Marketing Cloud and connected tools and propose stack enhancements.

Skills

Salesforce Marketing Cloud

Email marketing

HTML/CSS email coding

SQL

AMPscript

Journey Builder

Automation Studio

Data Extensions

Verbal & written communication

Education

Bachelor’s degree preferred

Tools

Salesforce Marketing Cloud

Zeta

Cordial

Braze

Klaviyo

Knak

Adobe Photoshop

Figma

Dreamweaver

Job description

At MERGE, we are Built Different. We are a marketing and technology agency purpose-built for the intersection of health and wellness—where human impact matters most. By weaving storytelling through technology, we move beyond traditional engagement to Whole Human Marketing. This approach recognizes that humans are multidimensional and complex, and uses AI to ensure every brand interaction feels natural, contextual, and relevant.

This commitment to human-first innovation is what brings us together and propels us forward. We are united by our North Star: to unite people and brands to empower healthier, happier lives.

Emerge to the Top of Your Career

At MERGE, we strive to create a superior work experience where talented and ambitious people grow. An experience that encourages people to think higher and feel deeper. An experience where people engage their minds and hearts to do the best work of their careers.

As a Sr. Marketing Operations Technologist, you will…

Collaborate with internal peers, leadership team, partners, and external stakeholders to lead implementations of automation solutions using Salesforce Marketing Cloud and other technology platforms within a client marketing-focused environment.

What You'll Do

• Contribute to Growth: Support platform governance and assist in implementing scalable marketing technology architecture alongside our Solutions Architects.
• Master the Toolset: Configure advanced marketing automation solutions for clients, including but not limited to dynamic messages and landing pages, data configuration, segmentation, and scripting languages. Conduct seed list sends for email and SMS, troubleshooting issues and assisting with ESP problems and conduct visual and functional quality assurance testing to ensure work product meets and exceeds client requirements and objectives
• Stakeholder Alignment: Partner with client leads to support communications, providing technical expertise and updates on deliverables.
• Contribute to Solution Design: Create and document requirements gatherings based on client and project specifications with a high degree of attention to detail
• Automate with Intent: Collaborate on the design, deployment, and maintenance of automated email execution processes, activities, and reporting. Pull, load, create, and manipulate subscriber audiences within the email platforms and third-party systems across the broader marketing and sales technology ecosystem with the support of Data Engineering and MOPs architects as needed
• Embrace Innovation: Assist in the evaluation and configuration of AI-driven features within Salesforce Marketing Cloud and connected tools (e.g., generative AI content authoring, journey design, automated QA testing, and conversational AI/ chat agents).
• Emerging Tech & Roadmap Evolution: Continuously monitor platform release cycles, emerging martech capabilities, and AI advancements to proactively recommend stack enhancements, process improvements, and technical innovations.
• Growth Opportunity: In this role, you will work closely with our MOPs Architects to deepen your strategic design skills, with a clear pathway to grow into an Architect-level role.

Be Accountable and Responsible

• Drive Program Execution: Ensure specific campaigns meet performance targets, maintain high quality, and align with the overarching strategy.
• Contribute to Roadmaps: Provide data-backed insights from the platform to help Architects and leadership identify high-impact opportunities.
• Validate Strategic Output Alignment: Ensure all campaign, journey and platform designs align with data capabilities and the intended outcome.
• Identify Implementation Risks: Proactively flag potential dependencies or gaps in data and orchestration that could hinder delivering to clients objectives.
• Create Clear Strategic Deliverables: Develop compelling presentations and technical design documents that drive clarity and gain stakeholder buy-in for your initiatives.

What You'll Bring

• Technical Expertise: 5-7 years of experience in email marketing and HTML and CSS email coding, with at least 2+ years of hands-on technical configuration in Salesforce Marketing Cloud or similar marketing automation platform(s). 4-5 years of experience with ESP coding languages, SQL, and advanced email automation. Active Salesforce Marketing Cloud Email Marketing Specialist certification or similar platform certification or able to obtain within 3 months of hire.
• Strategic Problem‑Solving: A proven ability to look at technical requests and understand its impact on the wider ecosystem. Prior experience in an agency or internal consulting environment is a plus.
• Client & Project Leadership: Proven success leading client‑facing calls, guiding technical discussions, and keeping projects on track.
• Clear Communication: Excellent written and verbal communication skills, with a talent for translating complex technical concepts for both technical and non‑technical stakeholders.
• Scripting and Coding Languages: Proficiency with AMPscript, Email Studio, Data Extensions, Journey Builder, Automation Studio, Adobe Photoshop, Figma, Dreamweaver (or similar coding tool) and animated gifs
• Extended Martech Stack: Hands‑on familiarity with SFMC, Zeta, Cordial, Braze, Klaviyo, Knak, or additional Marketing Automation Platforms is a plus.
• Education: Bachelor’s degree preferred, or equivalent professional experience.

#LI-NT1

#LI-REMOTE

Our Hybrid Philosophy

For this role, we prioritize hybrid candidates in Atlanta, GA; Boston, MA; Chicago, IL; Denver, CO; Kansas City, MO; Raleigh, NC, but may consider candidates near other MERGE hubs based on the role and team’s needs. If fully remote is listed as an option, we are also open to U.S.-based candidates who would work remotely.

Hybrid work is our default approach. We value time together for collaboration, relationship building, and key moments. Managers and team leaders determine in-person expectations based on what best supports their team, clients, and business needs. Some teams and roles require more regular in-person presence than others.

MERGE has hubs in Chicago, New York City, Boston, Kansas City, Raleigh, Denver, Atlanta, and St. Louis. Regardless of work arrangement, team members may be required to travel to a MERGE hub for meetings, team gatherings, events, or other business needs.

Total Rewards

At MERGE, we’re committed to fostering an environment where our team members can thrive in both their careers and personal lives, ensuring they feel supported and empowered to succeed.

MERGE believes in transparency and equity. In accordance with state regulations, we’re proud to include salary ranges in our job postings to ensure fair compensation practices.

The salary range for this role is $88,450-$120,750, based on the individual’s skills, experience, qualifications, location, and other relevant factors. The salary pay range is subject to change and may be modified at any time.

MERGE is proud to invest in benefits that include meaningful Medical, Dental, Vision, Life Insurance, 401K, Lifestyle Spending Account, Employer Paid Life & Disability Insurance, Flexible Time off & Holidays plus many other benefits and rewards.

Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States.

And here’s how we live our values at MERGE

• Ability. Mastering our craft
• Agility. Delivering with a growth mindset
• Humility. Collaborating for shared success

MERGE is proud to be an Equal Opportunity Employer

MERGE welcomes and celebrates diversity regardless of race, religion, color, national origin, gender, sexual orientation, veteran status or people with abilities. We believe that the more diverse we are, the more creative our work will be!