Sr. Marketing Manager, Orthodontics

Envista Holdings Corporation; Quakertown (Bucks County); Hybrid; USD 115,000 - 141,000; Full time

Job summary

Envista Holdings Corporation, through its DEXIS brand, seeks a Sr. Marketing Manager, Orthodontics, to lead North American orthodontic marketing strategy from development through execution.

Translate market insights into differentiated positioning, messaging, and integrated content to drive awareness, adoption, and commercial growth. You will partner with product management, sales, clinical education, communications, digital, and agencies to deliver cohesive go-to-market plans and impactful

Qualifications

• Bachelor's degree required in Marketing, Communications, Business, or related field.
• MBA preferred.
• 7+ years of progressive marketing experience with proven ownership of strategy and integrated execution.
• Experience in orthodontics, dental devices, or healthcare is a plus.

Responsibilities

• Own and lead the North American orthodontic marketing strategy for a strategic growth initiative.
• Translate market, customer, competitive, and clinical insights into a clear roadmap for awareness and adoption.
• Develop differentiated positioning, messaging frameworks, and audience personas.
• Collaborate with product management, sales, clinical education, communications, and agencies for cohesive go-to-market plans.
• Lead integrated campaigns across digital, social, email, web, events, and sales enablement.
• Build and manage expert/influencer programs with governance and performance measurement.

Skills

Marketing strategy

Messaging & positioning

Content strategy

Brand storytelling

Influencer programs

Cross-functional leadership

Data-driven insights

Executive communications

Education

Bachelor's degree in Marketing, Communications, Business, or related field

MBA preferred

Job description

United States of America, Pennsylvania, Quakertown

Full time

Job Description:

Position Summary

The Sr. Marketing Manager, Orthodonics will own the DEXIS orthodontic marketing strategy from development through execution and optimization, working in close partnership with our sister operating company. This role will translate business, customer, and market insights into differentiated positioning, compelling messaging, and integrated content that brings a strategic orthodontic growth initiative to market, strengthens brand awareness, drives adoption, and supports commercial growth. The Senior Marketing Manager will lead cross-functional execution and partner with clinical thought leaders and industry influencers to create credible, customer-centered stories and programs for orthodontic audiences.

Essential Duties and Responsibilities:

Orthodontic Marketing Strategy:

• Own and lead the North American orthodontic marketing strategy for a strategic growth initiative in partnership with our sister operating company, aligning priorities, launch plans, and execution across both organizations.
• Translate market, customer, competitive, and clinical insights into a clear roadmap that supports awareness, demand generation, customer adoption, and commercial growth.

Messaging and Positioning:

• Develop differentiated positioning, messaging frameworks, value propositions, and audience personas that connect the initiative to the needs of orthodontists, dental professionals, partners, and patients.

Cross-Company and Cross-Functional Leadership:

• Serve as the primary marketing partner to the sister operating company, establishing shared objectives, roles, timelines, governance, and ways of working for the initiative.
• Collaborate with product management, sales, clinical education, communications, digital, regional marketing, and agency partners to deliver a cohesive go-to-market approach.
• Partner with sales and commercial teams to translate the strategy into effective sales enablement, market activation, customer adoption, and growth programs.

Integrated Campaign Development and Execution:

• Develop and execute integrated campaigns across digital, social, email, web, events, education, public relations, and sales enablement, ensuring consistent messaging and strong execution across every customer touchpoint.

Content and Storytelling:

• Create a content strategy and editorial roadmap spanning customer stories, clinical use cases, thought leadership, video, articles, social content, webinars, presentations, and sales tools. Lead content development from concept and brief through review, production, launch, and optimization.

Expert and Influencer Strategy:

• Build and manage a compliant expert and influencer strategy, including clinical thought leader and industry influencer identification and selection, engagement models, content activation, relationship management, governance, and performance measurement. Partner with these experts to deliver authentic education, advocacy, and storytelling.

Performance Measurement and Program Management:

• Define KPIs, monitor campaign and content performance, share actionable insights, and continuously optimize the strategy. Manage budgets, agencies, timelines, approvals, and deliverables to ensure high-quality work is completed on time.

Job Requirements:

Minimum Requirements:

• A bachelor's degree in Marketing, Communications, Business, or a related field is required; MBA preferred.
• 7+ years of progressive marketing experience with demonstrated success owning strategy and leading integrated execution; ental, orthodontic, medical device, or healthcare experience is preferred.
• Strong expertise in messaging, positioning, content strategy, content creation, and brand storytelling across multiple channels and audience types.
• Experience developing expert, thought-leader, advocacy, or influencer programs, including partner selection, governance, activation, relationship management, and performance measurement.
• Proven ability to influence across organizations, align diverse stakeholders, and lead complex initiatives through collaboration rather than direct authority.
• Excellent writing, editing, presentation, and creative-brief development skills, with strong judgment and attention to detail.
• Data-driven mindset with the ability to define success measures, interpret performance, and turn insights into action.
• Self-directed, curious, and highly organized, with the ability to balance strategic thinking, hands‑on execution, and multiple priorities in a fast‑paced environment.

Language Skills:

• Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations.
• Ability to write reports and business correspondence.
• Ability to effectively present information and respond to questions from groups of managers, sales team members, customers, and the general public.

Physical Demands:

• The physical demands are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
• While performing the duties of this job, the employee is regularly required to stand, sit, communicate, and operate a computer and telephone.
• Work is primarily conducted in a remote or standard office environment with moderate noise.

Travel/Location:

• Up to 20% overnight travel to customers, trade shows, dealer meetings, clinical expert engagements, meetings with our sister operating company, and other business-related events.
• The role would require someone in the office (Quakertown, PA) four days per week

Target Market Salary Range:

Actual compensation packages take into account a wide range of factors that are unique to each candidate, including but not limited to geographic location; skill sets; relevant education and certifications; depth of experience; performance; and other business and organizational needs. The disclosed reasonable estimate has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled. At Envista, it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on the facts and circumstances of each case. The total compensation package for this position may also include an annual performance bonus, medical/dental/vision benefits, 401K match, and/or other applicable compensation plans.

For Field Sales roles, the salary range listed reflects base pay only and does not include incentive pay opportunities under the applicable sales compensation plan

$115,100 - $140,700

Operating Company:

DEXIS

Envista and all Envista Companies are equal opportunity employers that evaluate qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law. The “EEO is the Law” poster is available at: http://www.dol.gov/ofccp/regs/ compliance/posters/pdf/eeopost.pdf.

Envista and its family of companies (Envista) will not accept unsolicited resumes from any source other than directly from a candidate. Envista will consider unsolicited referrals and/or resumes submitted by vendors such as search firms, staffing agencies, professional recruiters, fee‑based referral services and recruiting agencies (Agency) to have been referred by the Agency free of charge and Envista will not pay a fee for any placement resulting from the receipt such unsolicited resumes. An Agency must obtain advance written approval from Envista's internal Talent Acquisition or Human Resources team to submit resumes, and then only in conjunction with a valid fully‑executed contract approved by the Global Talent Acquisition leader and in response to a specific job opening. Envista will not pay a fee to any Agency that does not have such agreement and written approval in place.

Envista is a global family of more than 30 trusted dental brands, united by a shared purpose: to partner with professionals to improve lives. Envista helps its customers deliver the best possible patient care through industry‑leading dental consumables, solutions, technology, and services. Our comprehensive portfolio, including dental implants and treatment options, orthodontics, and digital imaging technologies, covers an estimated 90% of dentists' clinical needs for diagnosing, treating, and preventing dental conditions as well as improving the aesthetics of the human smile. Envista companies, including DEXIS, Kerr, Nobel Biocare and Ormco, partner with dental professionals to help them deliver the best possible patient care.

Envista became an independent company in 2019. We brought with us the proven Envista Business System (EBS) methodology, an experienced leadership team, and a strong culture grounded in continuous improvement, commitment to innovation, and deep customer focus to meet the end‑to‑end needs of dental professionals worldwide. Envista is now one of the largest global dental products companies, with significant market positions in some of the most attractive segments of the dental products industry. For more information, please visit www.envistaco.com .