Sr. Marketing Manager - Healthcare

CoverMyMeds LLC; Columbus (OH); On-site; USD 102,000 - 170,000; Full time

Job summary

McKesson in Columbus, OH is seeking a Senior Product Marketing Manager to lead product marketing for pharmacy, PBM, and payer-focused solutions. Translate customer needs and market insights into compelling strategies that drive engagement, adoption, and growth.

The role requires 8+ years in product or healthcare marketing, strong cross-functional influence, and experience with AI-enabled marketing. Partner with Product, Brand, Sales, Legal, and Compliance to deliver clear, compliant messaging.

Qualifications

• Bachelor’s degree in Marketing, Business, Healthcare Administration, or related field.
• 8+ years of experience in product marketing, healthcare marketing, GTM strategy, or related discipline.
• Proven success in developing product marketing, positioning, messaging, audience engagement, and adoption strategies for complex products.
• Strong understanding of customer insights, market analysis, and competitive intelligence.
• Experience influencing decisions and leading cross-functional initiatives in a matrixed organization.
• Experience applying generative AI or related technologies to marketing research, positioning, messaging, performance analysis, or process improvement.
• Strong business acumen, analytical thinking, and strategic decision-making skills.
• Excellent written, verbal, presentation, and stakeholder management abilities.
• Ability to translate customer and market insights into actionable business recommendations.
• Ability to manage ambiguity and balance priorities in a fast-paced environment.

Responsibilities

• Develop and execute product marketing strategies for pharmacy, PBM, and payer-focused solutions.
• Translate customer needs, market dynamics, business goals, and product strategies into engagement and adoption plans.
• Identify opportunities to enhance customer engagement, market differentiation, and product adoption.
• Establish product marketing priorities and success metrics aligned with business objectives.
• Activate go-to-market strategies through paid, earned, and owned channels, including industry events and digital campaigns.
• Build expertise in market trends, customer workflows, and competitive landscapes.
• Partner with research and insights teams to gather and synthesize customer, market, competitive, and performance insights.
• Represent customer and market perspectives across product, marketing, and business discussions.
• Identify emerging industry trends, risks, and opportunities influencing strategy.
• Develop differentiated positioning, value propositions, and messaging frameworks.
• Translate complex product capabilities into clear, customer-focused value stories.
• Ensure messaging governance across content and AI-assisted creation.
• Collaborate with Product, Brand, Sales, Legal, and Compliance for compliant communications.
• Create sales enablement resources and competitive guidance.
• Leverage field feedback and performance data to improve messaging and adoption.
• Define, monitor, and optimize product marketing performance metrics.
• Apply qualitative and quantitative insights to improve strategy and investments.
• Utilize generative AI to enhance research, messaging, and workflows.

Skills

Product marketing

Healthcare marketing

Go-to-market strategy

Messaging

Cross-functional leadership

AI in marketing

Analytical thinking

Stakeholder management

Strategic thinking

Portfolio samples

Education

Bachelor's degree in Marketing

Bachelor's degree in Business

Healthcare Administration

Job description

McKesson is an impact-driven, Fortune 10 company that touches virtually every aspect of healthcare. We are known for delivering insights, products, and services that make quality care more accessible and affordable. Here, we focus on the health, happiness, and well‑being of you and those we serve – we care.

What you do at McKesson matters. We foster a culture where you can grow, make an impact, and are empowered to bring new ideas. Together, we thrive as we shape the future of health for patients, our communities, and our people. If you want to be part of tomorrow’s health today, we want to hear from you.

About The Team

CoverMyMeds is seeking a customer-focused Senior Product Marketing Manager to lead product marketing efforts for solutions serving pharmacy, pharmacy benefit manager (PBM), and health plan audiences. This role will serve as the product marketing lead for assigned solutions and customer segments, translating customer needs, market insights, and business priorities into compelling strategies that drive customer engagement, product adoption, and business growth. The ideal candidate is a strategic thinker who thrives in a matrixed environment and is passionate about improving healthcare experiences and outcomes.

What You’ll Do

• Develop and execute product marketing strategies for pharmacy, PBM, and payer-focused solutions.
• Translate customer needs, market dynamics, business goals, and product strategies into effective engagement and adoption plans.
• Identify opportunities to enhance customer engagement, market differentiation, and product adoption.
• Establish product marketing priorities and success metrics aligned with business objectives.
• Activate go‑to‑market strategies through paid, earned, and owned channels, including industry events, conferences, and digital campaigns.
• Build expertise in pharmacy, PBM, and health plan market trends, customer workflows, and competitive landscapes.
• Partner with research and insights teams to gather and synthesize customer, market, competitive, and performance insights.
• Represent customer and market perspectives across product, marketing, and business discussions.
• Identify emerging industry trends, risks, and opportunities that may influence business or product strategy.
• Develop differentiated positioning, value propositions, and messaging frameworks for assigned solutions and audiences.
• Translate complex product capabilities into clear, customer‑focused value stories.
• Ensure consistency and governance of messaging across customer‑facing content, channels, and AI‑assisted content creation.
• Partner with Product, Brand, Sales, Legal, and Compliance teams to deliver effective and compliant communications.
• Create sales enablement resources, including messaging frameworks, value stories, and competitive guidance.
• Leverage field feedback and performance data to continuously improve messaging effectiveness and customer adoption.
• Define, monitor, and optimize product marketing performance metrics tied to engagement, adoption, and business outcomes.
• Apply qualitative and quantitative insights to improve marketing strategies, messaging, investments, and enablement programs.
• Utilize generative AI and emerging technologies to enhance research, insight generation, messaging development, experimentation, and workflow efficiency.

Skills You’ll Need

• Bachelor’s degree in Marketing, Business, Healthcare Administration, or a related field.
• 8+ years of experience in product marketing, healthcare marketing, go‑to‑market strategy, marketing strategy, or a related discipline.
• Demonstrated success developing product marketing, positioning, messaging, audience engagement, and adoption strategies for complex products or solutions.
• Strong understanding of customer insights, market analysis, and competitive intelligence.
• Proven ability to influence decisions and lead cross‑functional initiatives in a matrixed organization.
• Experience applying generative AI or related technologies to marketing research, positioning, messaging, performance analysis, or process improvement.
• Strong business acumen, analytical thinking, and strategic decision‑making skills.
• Exceptional written, verbal, presentation, and stakeholder management abilities.
• Experience translating customer and market insights into actionable business recommendations.
• Ability to manage ambiguity, balance competing priorities, and operate independently in a fast‑paced environment.
• Samples or a Portfolio of past work would be helpful

Our Base Pay Range for this position

$102,000 - $170,000

We are proud to offer a competitive compensation package at McKesson as part of our Total Rewards. This is determined by several factors, including performance, experience and skills, equity, regular job market evaluations, and geographical markets. The pay range shown below is aligned with McKesson’s pay philosophy, and pay will always be compliant with any applicable regulations. In addition to base pay, other compensation, such as an annual bonus or long‑term incentive opportunities may be offered. For more information regarding benefits at McKesson, please click here.

McKesson job postings are posted on our career site: careers.mckesson.com.

McKesson is an Equal Opportunity Employer

McKesson provides equal employment opportunities to applicants and employees, without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, age, genetic information, or any other legally protected category. For additional information on McKesson’s full Equal Employment Opportunity policies, visit our Equal Employment Opportunity page.

McKesson is committed to being an Equal Employment Opportunity Employer and offers opportunities to all job seekers including job seekers with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, please contact us by sending an email to (United States) [e-mail] or (Canada) [e-mail]. Resumes or CVs submitted to this email box will not be accepted.

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