Sr. Marketing Manager, Creator Events, Creators

Amazon; Seattle (WA); On-site; USD 112,000 - 187,000; Full time

Job summary

An established industry player is seeking a dynamic marketing professional to lead their Creator marketing physical events strategy. This exciting role involves innovating ways to enhance brand experiences for top-performing creators and executing events that drive business results. You will collaborate with various agencies and internal teams to create impactful events that resonate with creators and brands alike. This position offers a unique opportunity to shape the future of creator marketing while leveraging data and analytics to inform strategies and decisions. If you're passionate about marketing and events, this role is perfect for you.

Qualifications

• 6+ years of professional marketing experience.
• Experience using data to drive improvements.
• Experience in leading complex physical event productions.

Responsibilities

• Own and execute the strategic vision for the Creator marketing events calendar.
• Deliver experiences that satisfy top retail brands at Amazon.
• Leverage analytics to inform business decisions.

Skills

Marketing Experience

Data Analysis

Excel

Cross-Functional Programs

Communication Skills

Education

Bachelor's Degree

Tools

Tableau

Job description

DESCRIPTION

The Creators team goal is to make Amazon the Earth's most desired destination for commerce influencers, associates (publishers, bloggers, and more) and their content. We are a team of innovators that tackle difficult problems, and are laser-focused on building and enhancing products and experiences that drive growth for Creators. We seek to strengthen creators' sense of community, fandom, credibility, and provide positive feedback loops. The Creator Marketing team's vision is to strategically and creatively attract and retain a diverse population of quality Creators at scale and provide the resources, education and inspiration they need to build their businesses on Amazon.

This role will lead the physical events strategy for the Amazon Creators team, bringing the biggest and most critical launches at Amazon to life. This role is always innovating on new ways to deliver fame & love for our top-performing creators and drives results for internal teams who rely on this role to support their annual strategies and GTM plans. You will establish the events calendar and strategy on an annual basis, owning the execution of events from start to finish. You will work directly with event agencies, talent agencies, and PR firms, and own the SOW, budget, programming, and talent booking, working closely with all agencies involved, to ensure that the event meets Creator brand values and the strategic nature of the event is achieved. You will work closely with the Creator Monetization team to build out new processes that scale and unlock brand sponsorship revenue and develop creative ideas and top tier experiences that drive repeat brand sponsorship customers. This role will dive deep into data and key social metrics to inform strategies, and define goals tied to each event.

Key job responsibilities
-Own and execute the strategic vision for the Creator marketing physical events calendar
-Identify and up level existing event workstreams to drive business results
-Deliver experiences that satisfy the top retail brands at Amazon; develop creative ideas and top tier experiences that drive repeat brand sponsors
-Develop new ideas and strategies that drive business priorities through creator events
-Partner with internal teams and stakeholders to bring new launches to life and build 360 degree Amazon view within events
-Leverage analytics and data across both teams to inform and drive business decisions

BASIC QUALIFICATIONS

- 6+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs
- Experience communicating results to senior leadership
- Experience using Microsoft Excel to manipulate and analyze data
- Bachelor's Degree

PREFERRED QUALIFICATIONS

- Experience in leading complex physical event productions.

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you're applying in isn't listed, please contact your Recruiting Partner.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $112,800/year in our lowest geographic market up to $186,500/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.