Sr. Marketing Manager

Davidson Hospitality Group; Northern (KY); Hybrid; USD 90,000 - 130,000; Full time

Benefits offered by this job

Medical coverage

Dental & Vision

Tuition reimbursement

Paid time off

Hotel discounts

Job summary

The Bohemian Hotel Savannah Riverfront, Autograph Collection, is seeking a dynamic Senior Marketing Manager with hospitality experience to lead branding, digital campaigns, and partnerships. You will drive pre-opening or reopening marketing strategies and collaborate with hotel leadership, F&B, and corporate teams to deliver engaging campaigns that elevate the guest experience.

A strong background in analytics, content creation, and cross-functional leadership is essential.

Qualifications

• Minimum 5+ years of experience in hotel marketing or related field.
• Proven experience managing multiple marketing, digital, and PR agencies.
• Strong knowledge of the Savannah or Southeast market.
• Experience with Marriott or lifestyle hotels.
• Demonstrated success with pre-opening or rebranding projects.
• Proficiency in Google Analytics and Adobe Creative Suite.
• Strong copywriting and branding skills.
• Leadership and cross-functional collaboration abilities.
• Excellent written and verbal communication skills.

Responsibilities

• Develop and execute a comprehensive annual marketing plan that drives brand awareness, revenue, and market share across all business segments.
• Partner with sales, revenue management, F&B, and operations to align marketing strategies with hotel performance goals.
• Manage branding, digital marketing, CRM, and public relations agencies, ensuring all deliverables meet property and ownership expectations.
• Establish and maintain relationships with ownership, corporate leadership, and external partners.
• Oversee digital marketing campaigns, including paid media, SEO/SEM, and social advertising, ensuring ROI and performance metrics.
• Manage and optimize the property’s websites, CRM systems, and Analytics to track engagement and conversions.
• Stay current with AI-driven marketing tools, emerging technologies, and evolving digital trends.
• Lead social media strategy, content creation, and agency partnerships across Instagram, Facebook, LinkedIn, and other platforms.
• Define and protect the hotel’s brand identity across touchpoints.
• Create partnerships within the local community, tourism boards, and global travel networks.
• Collaborate with culinary and event teams to promote activations, dining experiences, and lifestyle programming.
• Manage PR agency relationships, pitching, story development, and media visits.
• Oversee press materials, media itineraries, and influencer collaborations.
• Track media coverage and share regular reporting with ownership and leadership teams.
• Aggregate insights from internal systems and agencies to create data-driven reports guiding forward strategy.
• Monitor KPIs across channels including website traffic, ROAS, engagement, audience growth, and conversions.

Skills

Strategic marketing

Digital marketing

Brand management

Leadership

Stakeholder collaboration

Copywriting

HTML basics

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics

Adobe Creative Suite

Job description

Property Description

Join the team at The Bohemian Hotel Savannah Riverfront, Autograph Collection — a premier boutique luxury hotel nestled in the heart of Savannah’s historic Riverfront district. This distinguished property blends Southern charm with artistic flair, offering guests curated original artwork, upscale dining, and sweeping river views right on Bay Street.

With standout experiences like rooftop cocktails overlooking the water, refined cuisine, modern fitness and meeting facilities, and a warm, service-driven culture, The Bohemian is not just a place to stay — it’s a destination where hospitality and creativity come alive.

From welcoming travelers seeking authentic Savannah experiences to hosting memorable weddings and events, our team delivers personalized, elevated service every day.

Overview

Job Purpose/Summary

Located in the heart of Savannah, the vibrant and charming Bohemian Hotel Savannah Riverfront, an Autograph Collection, is hiring a dynamic, driven, and creative Senior Marketing Manager with experience within the hospitality industry and knowledge of the Savannah or Southeast market. Armed with a talent for social media, storytelling, and driving brand engagement, you’ll lead Marketing efforts for the 75‑room flagship hotel and its signature dining venues.

The Senior Marketing Manager is a strategic leader, creative problem solver, innovative thinker, and cross‑functional collaborator. The ideal candidate demonstrates strong self‑management and self‑leadership skills, anticipating the needs of stakeholders, proactively addressing gaps, and continually evolving marketing practices in order to remain relevant, driving desired results.

While the person in this role reports to the General Manager, they are responsible for nurturing close relationships with other departments, both at the property, corporate, and ownership levels to ensure marketing strategy support needs and goals of all revenue producing areas are met.

In this role, the Senior Marketing Manager is responsible for the development and execution of the property‑level marketing plan consisting of relaunch and reopening strategies and campaigns promoting on‑brand messaging to customers through traditional, digital, and social media channels. The person in this role is responsible for collaborating with hotel and F&B leaders and above property team members to create thoughtful partnerships, programming and activation, then integrating that content into targeted campaigns to drive consumer awareness and preference, increasing market share, and building broader asset and brand awareness. This role focuses on showcasing property and venue programming, activation and promotions to hotel guests, local patrons, and destination visitors.

This is a hands‑on, pre‑opening leadership role for a marketing professional who thrives on collaboration, storytelling, and results. Previous Marriott experience is a plus.

Key Responsibilities

Strategic Leadership

• Develop and execute a comprehensive annual marketing plan that drives brand awareness, revenue, and market share across all business segments.
• Partner with sales, revenue management, F&B, and operations teams to align marketing strategies with hotel performance goals.
• Manage branding, digital marketing, CRM, and public relations agencies, ensuring all deliverables meet property and ownership expectations.
• Establish and maintain strong relationships with ownership, corporate leadership, and external partners.

Digital & Social Media Marketing

• Oversee all digital marketing campaigns, including paid media, SEO/SEM, and social advertising, ensuring ROI and performance metrics are achieved.
• Manage and optimize the property’s websites, CRM systems, and Analytics to track engagement and conversions.
• Stay current with AI‑driven marketing tools, emerging technologies, and evolving digital trends to ensure the hotel remains at the forefront of innovation.
• Lead social media strategy, content creation, and agency partnerships across Instagram, Facebook, LinkedIn, and other relevant platforms.

Brand Development & Partnerships

• Define and protect the hotel’s brand identity, ensuring consistent and compelling messages across all touchpoints.
• Create partnerships within the local community, tourism boards, and global travel networks to enhance visibility and brand reputation.
• Collaborate with culinary and event teams to promote on-property activations, dining experiences, and lifestyle programming.

Public Relations & Media

• Manage PR agency relationships, ensuring proactive pitching, story development, and media visits are effectively executed.
• Oversee press materials, media itineraries, and influencer collaborations.
• Track media coverage and share regular reporting with ownership and leadership teams.

Measurement & Reporting

• Aggregate insights from internal systems and agencies to create data‑driven reports that guide forward strategy.
• Monitor KPIs across channels, including website traffic, ROAS, engagement rates, audience growth, and conversion performance.

Qualifications

• Minimum 5+ years of experience in hotel marketing, digital marketing, or lifestyle brand management.
• Proven success managing multiple marketing, digital, and PR agencies.
• Strong knowledge of the Savannah or Southeast market and key lifestyle trends.
• Experience with Marriott or lifestyle hotels
• Demonstrated success with pre‑opening or rebranding projects.
• Proficiency in Google Analytics, and Adobe Creative Suite.
• Strong copywriting skills and understanding of HTML basics.
• Excellent leadership, communication, and organizational abilities.
• Ability to manage effectively and build trust with ownership and executive leadership.

This is an exceptional opportunity for a forward‑thinking Senior Marketing Manager to make a lasting impact on an iconic and beloved hotel. If you are passionate about creating experiences that resonate and drive performance locally, we invite you to join our team.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field or equivalent experience
• Proven experience as a Marketing Manager in the hospitality industry
• In-depth knowledge of digital marketing strategies and tactics
• Strong analytical and problem‑solving skills
• Excellent written and verbal communication abilities
• Creative mindset with a keen eye for design and branding
• Proficiency in marketing software and analytics tools
• Leadership skills and ability to collaborate effectively with cross‑functional teams

Benefits

Davidson Hospitality Group is an award‑winning, full‑service hospitality management company overseeing hotels, restaurants, dining and entertainment venues across the US. A trusted partner and preferred operator for Hilton, Hyatt, Kimpton, Marriott, and Margaritaville, Davidson offers a unique entrepreneurial management style and owners’ mentality that provides the individualized personal service of a small company, enhanced by the breadth and depth of skill and experience of a larger company. In keeping with the company’s heritage of delivering value, Davidson is comprised of four highly specialized operating verticals: Davidson Hotels, Pivot, Davidson Resorts and Davidson Restaurant Group.

In keeping with the company’s heritage of delivering value to its owners and team members, Davidson offers a rich benefit program with a variety of benefits designed to enrich the lives and well‑being of our team members and their families.

• Multiple Tiers of Medical Coverage
• Dental & Vision Coverage
• 24/7 Teledoc service
• Free Maintenance Medications
• Pet Insurance
• Hotel Discounts
• Tuition Reimbursement
• Paid Time Off (vacation, sick, bereavement, and Holidays).
• 401K Match

Working at Davidson is like nowhere else. It’s less of a job, more of a calling. It’s part career, part revolution. Because whatever you do here, you play a part in helping redefine the way quality hospitality is delivered to our guests, our clients, our partners, and each other.EOE AA- Minorities/Females/Vet/Disability/Gender Identity/Sexual OrientationDavidson Hospitality is a drug free workplace. Pre‑employment drug test and background check required. We participate in E-Verify.