Sr. Marketing Communications & Brand Manager

Page Mechanical Group, Inc.; Eden Prairie (MN); On-site; USD 90,000 - 120,000; Full time

Job summary

RxFunction seeks an experienced Senior Marketing Communications and Brand Manager to shape how we tell our story and scale growth. You will craft a clear brand voice and execute multi-channel campaigns that support commercial expansion for Walkasins, our lower limb sensory prosthesis.

You will collaborate with product marketing, sales, and leadership to ensure messaging aligns with clinical value and customer needs, while leading content, SEO, and social media strategy.

Qualifications

• Bachelor's degree in marketing, communications, or related field.
• 7+ years in marketing communications, branding or product marketing.
• Excellent storytelling and writing abilities; simplify clinical information.
• Proven track record of integrated campaigns across digital and traditional channels.
• Strategic, organized, and a strong communicator (written & verbal).
• Experience with marketing tech platforms and analytics; SEO a plus.

Responsibilities

• Brand development and stewardship to strengthen awareness and credibility.
• Develop cross-channel communications and content that conveys clinical value.
• Create and manage marketing materials; oversee website and digital assets.
• Lead events, partnerships, and vendor relationships within budget.
• Track marketing metrics and deliver quarterly dashboards to leadership.

Skills

Marketing comms

Brand marketing

Product marketing

Storytelling

Writing

Digital marketing

CRM

Marketing automation

Analytics

Education

Bachelor's degree in marketing/communications

Tools

HubSpot

Google Analytics

Adobe Creative Suite

WordPress

Job description

RxFunction is seeking an experienced and driven Senior Marketing Communications andBrand Manager toleadoureffortsinshaping how wetellourstory.Thisroleisessential toourgrowth aswe scale our business, expand into new specialties, andbuildawareness of Walkasins®, our lower limb sensory prosthesis that improves balance and reduces falls.

You'llplayacentralroleincreating andmanaging aclear,consistent voice forourbrand,while developingandadvancing ourbrandguidelinesandexecutingamulti-channel communications strategy that supports our commercial expansion.

JobResponsibilities

Responsibilitiesinclude,butarenotlimited to,thefollowing:

BrandDevelopment&Stewardship

• Defineandevolve theRxFunction andWalkasinsbrandstostrengthenawareness and credibility across the industry.
• Maintainconsistency across allmediaanddevelop/updatebrandguidelines andstyle guides
• Analyzemarketfeedbackandperformancedatatooptimize messagingandpositioning

StrategicCommunications

• Buildandexecuteintegratedcross-channel communication planthatincludesdigital,PR, events and content marketing
• Partner withProductMarketing tocreatecontent andmessaging thatclearlyconveysour clinical value, resonates withkey decision-makers, and supports lead generation across targeted segments.
• Collaboratecloselywithsales,clinical,andleadership teamstoalignmessaging with business goals and customer needs.

Content &Channel Management

• Developandownacontent calendar thatalignswithclinicalmilestones, marketing campaigns and product launches.
• Inclose collaboration withProduct Marketing and vendor partners, oversee creation of marketing materials, suchasbrochures,casestudies, presentations,videos,anddigital assets.
• Leadwebsite contentstrategyincluding SEOandmanageupdatestoensurealignment with campaigns and customer experience best practices.
• Buildacomprehensive socialmedia strategy fromthegroundup,draftaudience-specific content and provide direction on any graphics needed for posts across all platforms
• Developandexecute audience-specificemailcampaigns-leveraging A/Btestingand analytics torefine approved messaging and grow engagement.
• Identify,monitor, track,andreportoutonmarketing communication metricsacrossall channels, partnering with cross-functionalteams as needed to collect data.
• Develop and share quarterly marketing communications dashboards

Events & Partnerships

• Leadeventplanningandexecutionfortradeshows, conferences, andindustryforumsto elevate the brand and support business development.
• Identifyandbuildpartnerships thatcanhelpexpandreachorenhance credibility, including thoughtleaders,healthcaresystems,societies,advocacygroupsorveteranorganizations.

Team &BudgetLeadership

• Manage external vendorsandcreativepartners todeliver high-quality workontimeandon budget.
• Track spending, measureROIandprioritizeresourcesforinitiatives withthehighest impact.

Required Qualifications

• Bachelor'sdegreeinmarketing,communications,orrelatedfield
• 7+yearsofmarketing communications,brandorproductmarketingexperience
• Excellentstorytellingandwritingabilitieswithexperience simplifyingcomplex clinical/technicalinformation
• Proventrackrecordcreating andexecutingintegratedmarketing campaigns acrossdigital and traditional channels
• Strategically minded,driven,highlyorganized,andaneffectivecommunicator (writtenand verbally).
• Proficiencywithmarketingtechnologyplatforms(CRM,marketingautomation,analytics, WordPress, Google Analytics, Adobe Creative Suite, content management)
• Strongprojectmanagement skillswithabilitytomanage gemultiple prioritiesinfast-paced environments
• Travel up to 25%

Preferred Qualifications

• Advanced degree
• 5 years of healthcare and/or medical device industry experience.
• Experienceingrowth-stage orstartupenvironments
• Familiaritywithgovernmentcontractingprocesses
• Experiencewithspecifictools:HubSpot,GoogleAnalytics,AdobeCreativeSuite
• Eventplanningandpartnershipdevelopmentexperience
• Teamleadershiporvendormanagementexperience