Sr Marketing Cloud Analyst

Insulet Corporation; Massachusetts; On-site; GBP 65,000 - 90,000; Full time

Job summary

Insulet Corporation, a Massachusetts-based medical device company, seeks a Senior Marketing Cloud Analyst to lead global marketing automation initiatives and serve as a technical lead for SFDC Marketing Cloud/Exact Target implementations. You will gather requirements, translate them into technical specs, and administer campaigns while ensuring data security and accuracy.

The ideal candidate has 4–5 years of Marketing Cloud experience, strong HTML and AMPScript skills, and a solid understanding

Qualifications

• Bachelor’s degree or equivalent experience.
• 4–5 years of SFDC Marketing Cloud/Exact Target experience.
• Experience deploying marketing automation with focus on data security and accuracy.

Responsibilities

• Lead requirements gathering with global marketing, customer care and other departments to define new campaign requirements.
• Translate business requirements into technical requirements for campaign development & execution.
• Perform ongoing maintenance of existing campaigns in Marketing Cloud.
• Anticipate issues and risks and elevate appropriately.
• Serve as a contact for technical Marketing Cloud questions.
• Maintain proper documentation for workflow processes, testing, and standard operating procedures in accordance with business requirements.
• Communicate effectively with business users on the status of enhancements, projects and open production support tickets.
• Build reports and/or assist marketing team with data demonstrating campaign ROI.
• This role will be focused on campaign logic and implementation and less on the actual content creation, but knowledge of creating HTML forms and page layouts is a plus.
• Stay abreast of current technology and seek out new tools that can be utilized appropriately.

Skills

SFDC Marketing Cloud

AMPScript

SQL

Salesforce.com

HTML

Agile

SDLC

Campaign management

Communication

Education

Bachelor’s degree

Tools

Marketing Cloud/Exact Target

Job description

Job Summary

Job Title: Senior Marketing Cloud Analyst

Department: IT

Manager/Supervisor: Senior Marketing Automation Analyst

FLSA Status: Exempt

SOP Group: IT

Position Overview

Working in a dynamic, collaborative team environment, the successful candidate will be responsible for global marketing automation efforts across Sales, Marketing and Customer Care initiatives. The Senior analyst will be a key functional consultant, leading project requirements gathering as well as performing system administration of our SFDC Marketing Cloud platform. The ideal candidate will have a demonstrated background working with marketing automation tools, specifically SFDC Marketing Cloud/Exact Target. The candidate must have strong communication skills and understanding of marketing business process, while also having general technical skills to assist with design and implementation of appropriate technical solutions.

Responsibilities

• Lead requirements gathering meetings with global marketing, customer care and other departments to define new campaign requirements
• Translate business requirements into technical requirements for campaign development & execution
• Perform ongoing maintenance of existing campaigns in Marketing Cloud
• Anticipate issues and risks and elevate appropriately
• Serve as a contact for technical Marketing Cloud questions
• Maintain proper documentation for workflow processes, testing, and standard operating procedures in accordance with business requirements
• Communicate effectively with business users on the status of enhancements, projects and open production support tickets
• Build reports and/or assist marketing team with data demonstrating campaign ROI
• This role will be focused on campaign logic and implementation and less on the actual content creation, but knowledge of creating HTML forms and page layouts is a plus
• Stay abreast of current technology and seek out new tools that can be utilized appropriately

Education and Experience

• Bachelor’s Degree and/or equivalent combination of education and experience.
• At least 4-5 years of experience working with SFDC Marketing Cloud/Exact Target Marketing Automation tool
• Developing/deploying Marketing Automation with an emphasis on process and detail to ensure data security, privacy and accuracy

Skills and Competencies

• Working knowledge of HTML to update or enhance marketing campaigns and content
• Marketing Cloud AMPScript familiarity & experience
• Working knowledge of SQL to build Data Extensions
• Knowledge of both acquisition and retention-based marketing campaign management and outbound email program administration
• Working knowledge of Salesforce.com for sales/marketing functions
• Familiarity with Agile software development methodology and its benefits
• Knowledge of the software and systems development life cycle
• Ability to work in a deadline focused, dynamic environment, consistently producing deliverables within agreed upon timelines
• Ability to analyze business processes, design process improvements, and train business users on the new processes
• Self-sufficient, flexible, and motivated team player capable of managing several activities simultaneously
• Experience in the healthcare, pharma or medical device industry a plus
• Excellent communication skills are critical
• Positive, results driven, rational, logical, team player
• Ability to rapidly learn and take advantage of new concepts, business models, and technologies

Insulet Corporation (NASDAQ: PODD), headquartered in Massachusetts, is an innovative medical device company dedicated to simplifying life for people with diabetes and other conditions through its Omnipod product platform. The Omnipod Insulin Management System provides a unique alternative to traditional insulin delivery methods. With its simple, wearable design, the tubeless disposable Pod provides up to three days of non-stop insulin delivery, without the need to see or handle a needle. Insulet’s flagship innovation, the Omnipod 5 Automated Insulin Delivery System, integrates with a continuous glucose monitor to manage blood sugar with no multiple daily injections, zero fingersticks, and can be controlled by a compatible personal smartphone in the U.S. or by the Omnipod 5 Controller. Insulet also leverages the unique design of its Pod by tailoring its Omnipod technology platform for the delivery of non-insulin subcutaneous drugs across other therapeutic areas. For more information, please visit insulet.com and omnipod.com.
We are looking for highly motivated, performance-driven individuals to be a part of our expanding team. We do this by hiring amazing people guided by shared values who exceed customer expectations. Our continued success depends on it!

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