Sr Marketing Automation Specialist

Paychex; Phoenix (AZ); On-site; USD 80,000 - 126,000; Full time

Benefits offered by this job

Medical coverage

Tuition reimbursement

401(k) + employer match

Adoption assistance

Financial assistance

Job summary

Paychex is seeking a Marketing Automation Specialist to lead the architecture and governance of our marketing automation framework. You will work closely with corporate marketing, Salesforce COE, and sales operations to design programs, nurture leads, and ensure data integrity from lead to client.

You will serve as the strategic administrator of the marketing automation system, with responsibilities spanning program design, data hygiene, and cross-functional collaboration to optimize client

Qualifications

• Bachelor's degree in a related field.
• 5 years of experience in marketing data analysis, including Marketo or other marketing automation tools.
• 3 years of Salesforce.com experience.
• 3 years of data management in CRM/marketing automation platforms.
• Marketo Certified Expert - Preferred.

Responsibilities

• Administers the marketing automation system including strategic program design and data integrity.
• Partners with marketing and sales to map the buyer's journey and data availability.
• Coordinates communications pacing across business units for frequency and messaging.
• Creates self-auditing programs and processes with periodic improvements.
• Serves as email marketing expert across divisions on best practices and compliance.
• Sets data hygiene standards for importing, exporting, updating and cleansing data.
• Provides documentation and training for marketing automation specialists.
• Maintains annual roadmap for marketing automation platform aligned with goals.

Skills

Marketing data analysis

Salesforce experience

Data management

Education

Bachelor's Degree - Required

Tools

Marketo

Salesforce

Job description

Paychex is reimagining how businesses manage their workforce by bringing payroll, HR, benefits, and advisory services together into a single connected HCM platform. As Paychex and Paycor come together, we're combining innovative technology, data-driven insights, AI, and human expertise to help organizations work smarter, support their people, and achieve better business outcomes. This is an exciting time to join our team as we continue to invest in innovation, simplify client experiences, and shape the future of work. At Paychex, you'll have the opportunity to grow your career, make a meaningful impact, and be part of something bigger as One Paychex.

Overview

Makes strategic recommendations governing the Paychex marketing automation system. Works closely with corporate marketing, Salesforce COE, sales operations, and sales to architect the marketing automation framework, including lead scoring, lead nurturing, and email marketing. Serves as strategic administrator of the marketing automation system.

Responsibilities

• Administers the marketing automation system, including strategic program design, data integrity standards, and systems optimization.
• Partners with corporate marketing and sales stakeholders to understand the buyer's journey, ensuring long-term availability of data from lead to prospect to client.
• Works across business units to coordinate the general pace of marketing communications, making strategic recommendations to ensure clients and prospects are appropriately contacted based on frequency, messaging, and overall experience.
• Creates programs and processes that self-audit; makes recommendations to improve those processes at regular intervals.
• Serves as email marketing expert across divisions, providing strategic support and guidance, as needed, with regard to best practices, reputation management, and technical specifications regarding email and email compliance.
• Sets data hygiene standards for importing, exporting, updating, and cleansing data; monitors data hygiene in and out of the marketing automation platform.
• Provides documentation and training to support marketing automation specialists.
• Maintains annual roadmap for marketing automation platform based on strategic marketing goals and business objectives.

Qualifications

• Bachelor's Degree - Required
• 5 years of experience in Relevant marketing data analysis experience, including Marketo or other relevant Marketing Automation Tool experience.
• 3 years of experience in Salesforce.com experience.
• 3 years of experience in Data management in and out of modern CRM or marketing automation platforms.
• Marketo Certified Expert - Preferred

Compensation

In the spirit of pay transparency, we are excited to share that the starting base pay range for this position is $80,300 - $126,200. Please keep in mind that this range is the base pay only and does not consider other components that make up the total rewards package for the position. If you are hired at Paychex, your overall compensation will be determined based on factors such as geographic location, skills, education, and/or experience which may result in total compensation outside of this range.

Live the Paychex Values

• Act with uncompromising integrity.
• Provide outstanding service and build trusted relationships.
• Drive innovation in our products and services and continually improve our processes.
• Work in partnership and support each other.
• Be personally accountable and deliver on commitments.
• Treat each other with respect and dignity.

What's in it for you?

• We value your well-being: We provide over 21 comprehensive rewards, including medical coverage, virtual wellness classes, tuition reimbursement, 401(k) + employer match, adoption assistance, financial assistance, and much more.
• We value your time: From paid time off to company holidays, culture days, and comprehensive work-life balance programs, we will ensure you have the flexibility you need to be your best.
• We value your development: Our award-winning training and development programs empower our employees with ongoing learning opportunities to give you the building blocks to grow your career.
• We value your perspective: Our company culture reflects the diversity of our employees. We want you to be you and your voice to be heard.
• We value our communities: We offer paid time off for volunteerism and promote many company-wide and local initiatives that benefit organizations you care about.

Note: The benefits described apply to full-time employees. Benefits for part-time, contract, and intern roles may vary.

Not sure if you meet every requirement?

At Paychex, we know that great talent comes in many forms. If you're passionate about the role but don't check every box, we still encourage you to apply. You might be the right fit - either for this position or another opportunity with us.

Paychex is an equal opportunity employer. We are committed to fostering a respectful and inclusive workplace where all individuals are treated fairly and evaluated based on their qualifications, experience, and merit. We comply with all applicable federal, state, and local laws prohibiting discrimination in employment.