Sr. Manager, Social Media

D.C. United; Washington (District of Columbia); On-site; USD 90,000 - 120,000; Full time

Job summary

D.C. United and Audi Field are seeking a data-driven Senior Social Media Manager to oversee and grow our digital presence across all platforms. This role shapes the voice of our brand, engages fans, and drives awareness for DC United and Audi Field.

You will lead content ideation, production, and day-to-day management, coordinating with marketing, partnerships, and events while monitoring performance metrics to optimize campaigns.

Qualifications

• Bachelor's degree in Marketing, Communications, or related field.
• Experience working with a professional sports team or entertainment venue.
• Familiarity with MLS and soccer landscape.
• Background check required.

Responsibilities

• Develop and execute a comprehensive social media strategy for DC United and Audi Field across all channels.
• Collaborate with internal teams to align social plans with marketing, partnerships, and events.
• Monitor performance metrics and optimize campaigns based on data.

Skills

Social media management

Analytics

Content writing

Brand voice

Hootsuite

Sprout Social

Graphic design

Video editing

Education

Bachelor's degree in Marketing, Communications, or related field

Tools

Hootsuite

Sprout Social

Job description

About the Role DC United and Audi Field are seeking an innovative and data-driven Senior Social Media Manager to oversee and grow our digital presence across all platforms. This role is critical to shaping the voice of our brand, engaging fans, and driving awareness for DC United and Audi Field. The Senior Social Media Manager will be responsible for executing and maintaining social media strategies, managing day-to-day content ideation and production, and monitoring performance metrics to ensure the success of digital campaigns.

Key Responsibilities

• Implement and execute a comprehensive social media strategy for DC United, Audi Field and its subsequent channels to grow audience engagement and brand visibility.
• Collaborate with internal stakeholders to align social media plans with marketing, sales, partnerships, and community initiatives.
• Stay updated on industry trends, platform updates, and best practices to ensure the organization remains at the forefront of digital innovation.

Content Creation & Management

• Plan, create, and post high-quality, engaging, and on-brand content across all platforms, including Instagram, TikTok, Twitter, Facebook, LinkedIn, and YouTube.
• Manage social media calendars to ensure timely and consistent content aligned with organizational priorities, including matchdays, promotions, and events.
• Collaborate with the creative and video production teams to produce multimedia content, such as graphics, videos, and GIFs.
• Develop a distinct voice for each platform that resonates with target audiences while maintaining overall brand consistency.

Community Engagement & Growth

• Monitor and actively engage with fans, partners, and influencers across all platforms to build relationships and foster a sense of community.
• Leverage fan-generated content, hashtags, and trends to amplify user engagement.
• Lead social media coverage during DC United home and away matches, special events, and other initiatives, including real-time updates and live content.

Analytics & Optimization

• Track, analyze, and report on key performance metrics to evaluate social media effectiveness and inform strategy adjustments.
• Conduct regular audits of social media accounts to identify areas for growth and improvement.
• Utilize social media listening tools to monitor brand sentiment and identify opportunities for engagement or improvement.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field.
• Experience working with a professional sports team or entertainment venue.
• Familiarity with Major League Soccer (MLS) and the soccer landscape
• The selected candidate must be able to successfully pass a background check

Skills & Experience

• Proven experience managing social media accounts, preferably in sports, entertainment, or a fast-paced industry.
• A proven proficiency in analyzing social media performance for strategic growth.
• Deep understanding of social media platforms, trends, and algorithms, with a proven ability to grow audiences and drive engagement.
• Strong writing and storytelling skills, with an understanding of tone, voice, and audience.
• Proficiency in social media management tools (e.g., Hootsuite, Sprout Social) and analytics platforms.
• Experience with basic graphic design and video editing software is a plus.

Personal Attributes

• Creative thinker with a passion for connecting with fans and telling compelling stories.
• Detail-oriented with excellent organizational and time-management skills.
• Collaborative and able to work cross-functionally with internal teams and external partners.
• Flexible and willing to work evenings, weekends, and holidays as required for matchdays and special events.

D.C. United is committed to uplifting our community, staff, and club. We are seeking candidates to be a part of our journey in our quest for continued organizational growth and another MLS Cup.

D.C. United will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform critical job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

D.C. United is an equal opportunity employer (EOE). D.C. United reaffirms its commitment to the principles of equal opportunity and diversity. D.C. United is proud to be an equal opportunity workplace and is an affirmative action employer. D.C. United is committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, pregnancy, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, or any other protected status in accordance with the requirements of all federal, state, and local laws. Employment decisions can include hiring, termination, compensation, benefits, promotion, training selection, or other statuses or conditions of employment. All employment decisions are made on the basis of individual skills, knowledge, abilities, job performance, and other appropriate qualifications.