Sr. Manager, Organic Growth

Arb Interactive, Inc; New York (NY); On-site; USD 100,000 - 140,000; Full time

Job summary

Arb Interactive, Inc in New York is looking for a Sr. Manager, Organic Growth to lead all organic discovery surfaces for Modo Casino, including SEO and ASO. This builder role emphasizes hands-on execution and strategic oversight, requiring strong experience in organic growth metrics and a record of successfully driving traffic and conversions.

The ideal candidate will have over 5 years in organic growth, from SEO to emerging AI-driven searches, with a collaborative mindset and the ability to communicate technical insights effectively.

Qualifications

• 5+ years of organic growth experience with strong technical SEO.
• A track record of moving organic rankings and traffic for a real brand.
• Strong commercial instincts related to revenue impacts.

Responsibilities

• Own Modo's organic growth strategy across SEO, ASO, and GEO.
• Build and run Modo's SEO program end to end.
• Lead Modo's ASO program across iOS and Google Play.

Skills

Technical SEO

Organic Growth Strategy

ASO

Communication

Job description

We are ARB Interactive, the team behind Modo Casino, one of the top Social+ platforms in the US. Founded in 2022, we've grown to nearly 200 team members and were named one of LinkedIn's 2025 Top 50 Startups in the United States. We move fast, think big, and love bold ideas that push boundaries (and buttons). From new rewards to fresh game mechanics, every challenge is a chance to innovate and have fun doing it. Our culture is collaborative, curious, and full of laughter because great ideas grow best between coffee, code, and a few epic high-fives.

The Role

We're hiring a Sr. Manager, Organic Growth to own how Modo shows up across every organic discovery surface that matters - SEO, ASO, and the fast-emerging surfaces of AI and LLM-driven search (GEO). You'll report directly to the Director of Growth Marketing.

This is a builder role, not an agency-management role. We're not looking for someone to manage a roster of vendors. We're looking for an operator who has the technical depth to ship the work themselves on SEO and ASO, and the vision to see where organic discovery is heading - and pull Modo there ahead of the category.

The brief is simple to say and hard to execute: own how Modo appears on the organic queries that matter to our business, drive measurable user and revenue growth from organic, and make Modo the answer when players are looking - today and as the surfaces evolve.

What You'll Do

• Own Modo's organic growth strategy across SEO, ASO, and GEO. Three surfaces, one function, one roadmap.
• Build and run Modo's SEO program end to end. Technical foundation, content strategy, keyword strategy, reporting cadence. You'll ship the work yourself and write tight, well-scoped tickets for engineering when dev resources are needed.
• Lead Modo's ASO program across iOS and Google Play. Treat the listing as both a discovery surface and a conversion surface, with continuous testing across keywords, screenshots, copy, and ratings.
• Build Modo's POV and execution playbook for GEO and AI-driven discovery. How does Modo earn citations, mentions, and sourced answers in LLM-driven search? You'll set the strategy and ship the work.
• Translate organic opportunity into prioritized roadmaps. Look at a long list of keyword, technical, and emerging-surface opportunities and know which three things will actually move the needle this quarter.
• Build the reporting cadence for organic. Rankings, organic traffic, store conversion, share of voice across surfaces. Make it visible to leadership and tie it back to business impact, not vanity metrics.
• Make the case for the tooling, content investment, and engineering support the function needs to scale.
• Stay close to algorithm changes, AI search shifts, and category dynamics across social casino, iGaming, and adjacent verticals.

What We’re Looking For

• 5+ years of organic growth experience with strong technical SEO at the core. You can read a Lighthouse report, debug an indexing issue, ship schema, and have a real opinion on how to win in competitive SERPs.
• A track record of moving organic rankings, traffic, and conversion for a real brand — and the receipts to back it up. You can point to the work, the strategy behind it, and the result.
• A real history of expanding beyond core SEO into adjacent organic surfaces. Whether that's mobile/ASO, AI search, video search, voice, or whatever's next — you’ve done it more than once, and you can show how you scoped, learned, and shipped.
• A builder, not a manager of builders. You've spent your career executing the work, not approving slide decks from agencies.
• Strong commercial instinct. You think about organic in terms of signups, installs, engaged players, and revenue, not just rankings and traffic.
• Sharp prioritization. You can look at a long list of opportunities and pick the few that will actually move the business this quarter.
• Strong communication. You can explain technical SEO and emerging surfaces like GEO to non-technical stakeholders, and make the business case without jargon.
• Comfort working cross-functionally with engineering, product, content, creative, and the broader marketing team.
• Energized by a build. You're excited by ambiguity, ownership, and shaping a function — not intimidated by it.

Nice to Have

• Experience in social casino, iGaming, sports betting, or other regulated consumer categories.
• Hands-on experience driving both SEO and ASO at a consumer mobile app at scale.
• Experience growing organic as a meaningful share of acquisition in a competitive paid category.
• Demonstrated track record showing up in LLM-driven discovery surfaces.

Important Security Notice

Our recruitment team will only contact candidates through official channels using @arbinteractive.com email addresses and via our recruiting platform, Ashby. If you find a position on a third party careers page (LinkedIn, Indeed, etc.), the job posting will redirect you to our careers page https://jobs.ashbyhq.com/arb-interactive to begin your application. We will never request payment, banking information, or personal identification details during the application process.

If you're ever uncertain about the legitimacy of communication claiming to be from our company, please forward it to [e-mail] for verification before responding or clicking any links.

Diversity Commitment

We are focused on building a diverse and inclusive team. We welcome people of all backgrounds, experiences, abilities, and perspectives and are an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.