Sr. Manager Marketing - Strategic Planning & Intelligence

QUALCOMM, Inc.; San Diego (CA); On-site; USD 165,000 - 247,000; Full time

Job summary

Qualcomm Technologies, Inc. is seeking a Senior Manager, Marketing – Strategic Planning & Integration in San Diego to translate marketing and business priorities into actionable strategies and execution frameworks.

You will lead cross-functional planning across pillars, develop business cases, and help marketing teams move from strategy to action. You will partner with Marketing Intelligence, Research, and Analytics to turn insights into actionable plans, while guiding senior stakeholders with

Qualifications

• Bachelor's degree with 4+ years in Communications, Marketing, Public Relations, or related work experience.
• Associate's degree or equivalent with 6+ years in Communications, Marketing, Public Relations, or related work experience.
• High school diploma or equivalent with 8+ years in Communications, Marketing, Public Relations, or related work experience.

Responsibilities

• Translate business and marketing priorities into actionable strategies, planning frameworks, and recommendations.
• Lead planning readiness across assigned marketing pillars and strategic initiatives.
• Connect strategic direction to execution by establishing objectives, strategies, dependencies, and recommended actions.

Skills

Strategic planning

Marketing intelligence

Executive communication

Cross-functional leadership

Stakeholder alignment

Data-driven decision making

Education

Bachelor's degree in Communications/Marketing/Public Relations or related field

Associate's degree or equivalent + 6+ years experience

High school diploma + 8+ years experience

MBA or advanced degree in Marketing/Business/Strategy

Job description

Company

Qualcomm Technologies, Inc.

Job Area

Sales, Business Development & Marketing Group, Sales, Business Development & Marketing Group > Marketing

General Summary

The Senior Manager, Marketing – Strategic Planning & Integration translates marketing and business priorities into actionable strategies, recommendations, and execution frameworks that enable informed decision-making and drive business outcomes.

This role sits at the intersection of strategic planning and marketing intelligence, connecting business priorities, competitive and market insights, and stakeholder input to identify opportunities, anticipate risks, and establish clear courses of action. The Senior Manager will lead strategic planning across assigned business pillars and priority initiatives, develop recommendations and business cases for emerging opportunities, and help ensure marketing teams have the insights, frameworks, and direction needed to move from strategy to execution.

The broader Strategic Planning team operates across three primary areas: FY planning, marketing intelligence, and strategic focus areas requiring deeper assessment and recommendations.

Key Responsibilities

Strategic Planning & Integration

• Translate business and marketing priorities into actionable strategies, planning frameworks, and recommendations.
• Lead planning readiness across assigned marketing pillars and strategic initiatives.
• Connect strategic direction to execution by establishing clear objectives, strategies, dependencies, and recommended courses of action.
• Drive consistency across planning outputs, frameworks, and operating rhythms.
• Provide strategic guidance that strengthens integrated marketing planning and execution.

Strategic Opportunities & Business Cases

• Identify, frame, and assess emerging opportunities, business risks, and areas requiring deeper strategic attention.
• Develop structured, decision-ready recommendations for marketing and business leadership.
• Build business cases for priority opportunities requiring investment consideration.
• Synthesize business signals and stakeholder perspectives to clarify strategic choices, implications, and recommended actions.

Marketing & Competitive Intelligence

• Translate market and competitive intelligence into actionable planning implications and recommendations.
• Connect competitive, market, organizational, and business signals to strategic priorities.
• Identify relevant themes, trends, opportunities, and potential impacts that may influence marketing planning and decision-making.
• Partner across Marketing Intelligence, Research, and Analytics to help turn insights into action rather than reporting alone.

Cross-Functional Leadership & Influence

• Partner with business units, marketing leaders, pillar teams, and cross-functional stakeholders to drive alignment around strategic priorities and planning requirements.
• Bring structure and clarity to complex or ambiguous business challenges.
• Develop concise, executive-ready recommendations that enable informed decisions and stakeholder alignment.
• Influence across teams and functions to move strategic priorities from discussion to action.

Team Leadership

• Provide day-to-day leadership, coaching, and development for team members.
• Establish clear ownership, expectations, and development opportunities across assigned workstreams.
• Foster strong strategic thinking, planning discipline, collaboration, and accountability.
• Help evolve team processes and capabilities to increase the impact and effectiveness of strategic planning.

Minimum Qualifications

• Bachelor's degree and 4+ years of Communications, Marketing, Public Relations, or related work experience.
• OR
• Associate's degree or equivalent degree and 6+ years of Communications, Marketing, Public Relations, or related work experience.
• OR
• High school Diploma or equivalent and 8+ years of Communications, Marketing, Public Relations, or related work experience.
• Completed advanced degrees in a relevant field may be substituted for up to two years (Master’s = one year, Doctorate = two years) of work experience.

Preferred Qualifications

• 7+ years of experience in marketing, marketing communications, strategic planning, integrated marketing, business strategy, or related discipline.
• Demonstrated experience translating business priorities and complex inputs into actionable strategies, recommendations, and plans.
• Experience developing strategic recommendations and presenting them to senior stakeholders.
• Experience leading complex, cross-functional initiatives involving multiple stakeholders and competing priorities.
• Experience synthesizing market, competitive, business, and/or customer insights to inform strategy and decision-making.
• Experience developing or contributing to business cases, investment recommendations, or strategic opportunity assessments.
• Experience leading, managing, mentoring, or developing others.
• MBA, master’s degree, or other advanced degree in Marketing, Business, Communications, Strategy, or related field.
• Experience in semiconductor, technology, consumer electronics, telecommunications, or another complex global industry.
• Strong strategic and analytical capabilities with the ability to connect disparate information and identify meaningful implications.
• Demonstrated ability to operate effectively in ambiguous, rapidly changing environments and bring structure to emerging business challenges.
• Experience working across global, cross-functional organizations and influencing without direct authority.
• Familiarity with competitive intelligence, market intelligence, research, and analytics and their application to marketing strategy.
• Experience supporting annual or multi-year marketing planning, prioritization, and investment decisions.
• Strong written, verbal, and executive communication skills.

Location & Work Policy

This is an office-based position located in San Diego, CA and is expected to comply with the company's onsite work policy.

Visa Sponsorship

This is a U.S. based position and is not eligible for visa sponsorship.

Equal Opportunity & Accessibility

Qualcomm is an equal opportunity employer. If you are an individual with a disability and need an accommodation during the application/hiring process, rest assured that Qualcomm is committed to providing an accessible process. You may e-mail [e-mail] or call Qualcomm's toll-free number found here. Upon request, Qualcomm will provide reasonable accommodations to support individuals with disabilities to be able participate in the hiring process. Qualcomm is also committed to making our workplace accessible for individuals with disabilities. (Keep in mind that this email address is used to provide reasonable accommodations for individuals with disabilities. We will not respond here to requests for updates on applications or resume inquiries).

Qualcomm is an equal opportunity employer; all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or any other protected classification.

Qualcomm expects its employees to abide by all applicable policies and procedures, including but not limited to security and other requirements regarding protection of Company confidential information and other confidential and/or proprietary information, to the extent those requirements are permissible under applicable law.

Pay range and Other Compensation & Benefits

$164,900.00 - $247,300.00

The above pay scale reflects the broad, minimum to maximum, pay scale for this job code for the location for which it has been posted. Even more importantly, please note that salary is only one component of total compensation at Qualcomm. We also offer a competitive annual discretionary bonus program and opportunity for annual RSU grants (employees on sales-incentive plans are not eligible for our annual bonus). In addition, our highly competitive benefits package is designed to support your success at work, at home, and at play. Your recruiter will be happy to discuss all that Qualcomm has to offer – and you can review more details about our US benefits at this link.

• We also offer a competitive annual discretionary bonus program and opportunity for annual RSU grants (employees on sales-incentive plans are not eligible for our annual bonus).
• In addition, our highly competitive benefits package is designed to support your success at work, at home, and at play.
• Your recruiter will be happy to discuss all that Qualcomm has to offer – and you can review more details about our US benefits at this link.