Sr. Manager, Marketing

Crooked Media; Los Angeles (CA); Hybrid; USD 110,000 - 140,000; Full time

Benefits offered by this job

Paid healthcare

401k match

Generous vacation and paid leave

20 weeks of paid parental leave

Commuter reimbursement

Communications stipend

Professional development opportunities

Year-end office closure

Job summary

Crooked Media is seeking a Sr. Manager of Marketing to lead marketing and PR for our content slate and brand. You’ll manage a small team, coordinate with cross-functional partners, and drive campaigns across podcasts, digital series, and creator programs.

The role emphasizes go-to-market strategy, audience growth, and collaboration with external partners. The position is based in Los Angeles with a hybrid schedule; relocation or LA-based candidates are preferred.

Qualifications

• 5+ years in marketing and/or digital media.
• 2–3 years of people management experience.
• Experience balancing budgets and using data to inform work.
• Experience with ad creative across digital media (audio, video, social).
• Excellent verbal and written communication skills.
• Ability to manage relationships with creators, agents, and managers.
• Familiarity with Google Drive and MS Office; experience with reporting tools (GA, Shopify, Sprout Social, Mailchimp, Megaphone).
• Knowledge of media landscape across audio marketing, digital advertising, and traditional channels.
• Agility and organization; entrepreneurial mindset.
• Passion for Crooked’s content and mission.

Responsibilities

• Overseeing marketing for Crooked content, including new show launches.
• Drive go-to-market strategy for new shows; manage campaigns with cross-functional partners.
• Oversee network and external marketing campaigns for Crooked’s content slate.
• Lead strategy to attract new audiences and engage existing ones; manage day-to-day promo across podcasts and digital channels.
• Represent Crooked as primary contact for Marketing campaigns; manage host & partner relations.
• Oversee promotional efforts for distribution partnerships.
• Support the VP of Marketing in comms & PR planning for Crooked brand.
• Develop narratives and positioning for Crooked’s brand and hosts.
• Collaborate with PR team and push rapid response pitches during news cycles.

Skills

Marketing leadership

Campaign management

Brand strategy

Cross-functional collaboration

Budget management

Audience insights

Digital advertising

Public relations

People management

Communication

Google Analytics

Sprout Social

Megaphone

Tools

Google Analytics

Sprout Social

Megaphone

Mailchimp

Job description

At Crooked, we believe the answer to a rising authoritarian movement is a democratic movement powerful enough to fight it and (fingers crossed) defeat it. That means using all the tools at our disposal as a media company to help build a massive, diverse coalition united behind a core set of democratic values: freedom, equality, compassion, and the rule of law.

Job Summary:

Crooked Media is hiring a Sr. Manager, Marketing in the Marketing department, reporting to the VP, Marketing. This position will lead marketing and PR efforts for the Crooked Media content slate and the Crooked brand. You’ll work with cross functional partners agencies to bring your campaigns to life in order to drive demand and audience to the Crooked network and make our brand more famous. You’ll manage one direct report, with the potential to grow your team. For the following strategic priorities, you may collaborate with external partners, managing resources and their integration into projects and the organization.

This role is based out of our Los Angeles, and follows a hybrid schedule based on the job’s needs. We are ideally looking for Los Angeles-based candidates or candidates willing to relocate before the start date.

How You’ll Spend Your Time:

Overseeing marketing for Crooked content, including new show launches

• New Show Launches - Manage team to drive go-to-market strategy for new Crooked shows, thinking outside the box to create best-in-class creative marketing campaigns that deliver on business and revenue goals. Work collaboratively across Crooked teams & external partners to lead planning, strategy, project management & execution of campaigns.
• Crooked Content Slate - Oversee network and external marketing campaigns for Crooked’s full content slate, including but not limited to podcasts, digital series, and Crooked’s creator program. Lead strategy that both attracts new audiences and keeps existing audiences engaged. Lead cross-functional teams to achieve business goals (including oversight of a direct report on campaign strategy, positioning & tactics) managing day-to-day promo integrations across podcasts & digital channels.
• Stakeholder management & collaboration: Represent Crooked as the primary point of contact for Marketing campaigns both internally & externally, leading host & partner relations and presentations, regularly updating Crooked stakeholders on progress, and maintaining clear lines of comms across the company (including content, social, revenue, community & events teams)
• Oversee promotional efforts for distribution partnerships - Work with external partners to drive audience and awareness across partner programming (ex: Crooked on MS NOW, SANEtv)

Brand & Talent Comms Planning

• Support the VP of Marketing in leading comms & PR planning for Crooked brand & content slate, crafting compelling narratives and pitches to make the brand, content & hosts more famous.
• Develop narratives & positioning for Crooked’s brand, new content launches, hosts, and existing slate to drive awareness and affinity for Crooked and it’s talent via press & earned media
• Work in close collaboration with Crooked’s PR team, managing comms and team progress, communicating company needs & pushing outside the box thinking & rapid response pitches to capitalize on the news cycle

What You’ll Bring To The Table:

• 5+ years of experience in marketing and/or digital media
• A personable people manager - 2-3 years of experience managing people; you’re a natural teacher, coach your direct reports through their deliverables, and hold them to standards of excellence. Model accountability and ownership over your responsibilities and projects.
• Experience balancing budgets and using audience insights & data to inform your work, ensuring all efforts ladder up to business goals and ROI for the company
• Experience working on ad creative across digital mediums (audio, video, social)
• Excellent verbal and written communication skills
• Experience & ability to manage & foster relationships with creators, agents & managers
• Familiarity with Google Drive (including Sheets, Slides and more) and Microsoft Office. Comfort using and/or learning reporting tools like Google Analytics, Shopify, Sprout Social, Mailchimp, Megaphone, etc
• Media landscape knowledge -A strong understanding of audio marketing (ad formats, audio feed specifications), digital advertising (mobile, influencer, paid social, display) and traditional (OOH, TV, press) channels
• Agility -Ability to work effectively in a fast-moving environment, managing multiple projects simultaneously while reacting quickly, dynamically, and strategically
• Highly organized and entrepreneurial in spirit
• Passion for Crooked’s content and mission is a must!

This job description provides a summary of how you’ll spend your time but is not exhaustive, so other duties may be assigned over time.

Pay and Perks

This position is covered under the Writers Guild of America East Collective Bargaining Agreement and the salary for this role is $125,000.

In addition to your salary, we also offer full-time employees excellent benefits, including:

• Paid healthcare
• 401k match
• Generous vacation and paid leave including, sick, bereavement, pregnancy loss, and disability leaves
• 20 weeks of paid parental leave
• Commuter reimbursement or paid parking
• Communications stipend
• Professional development opportunities
• Did we also mention our offices are closed at the end of the year?

About Us

We welcome everyone—as an inclusive workplace, we invite all our employees to bring their authentic, whole selves to work. Our mission and intent is to encourage people from every nation, race/ethnicity, belief, gender, gender identity, sexual identity, disability, and culture to feel respected and valued for their unique contributions to our company.

We approach our work courageously, adapt and improve constantly, and celebrate the wins big and small. We cultivate a culture of creativity and expression at Crooked Media. We hire the best talent, ensure they have the tools and training they need, and set them free. If you have a high degree of ownership and are driven to excel, you’ll fit right in.

That’s it. End of mission.