Sr. Manager, Influencer Marketing & Community, rhode

Elfbeauty; Beverly Hills (CA); Hybrid; USD 110,000 - 140,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

Retirement savings plan

Gender neutral parental leave

Unlimited paid time off

Job summary

e.l.f. Beauty in Beverly Hills is seeking a Senior Manager, Influencer Marketing & Community to lead influencer strategy across product launches, gifting, creator affiliate and partnerships.

You will shape creator and community strategies, running major programs and cross-functional initiatives. This senior role requires 5–7 years in influencer marketing or related fields, a Bachelor’s degree, strong relationship skills, and the ability to manage complex programs with an eye for culture and

Qualifications

• Bachelor's degree in Marketing, Communications, Public Relations or related field
• 5-7 years of experience in influencer marketing, creator partnerships, social media, PR or brand marketing; beauty or lifestyle experience preferred
• Experience developing and leading influencer strategies across major launches, campaigns or brand initiatives
• Experience across organic influencer marketing, gifting, creator affiliate and paid creator partnerships
• Strong understanding of social platforms, creator behavior, emerging talent and evolving influencer landscape
• Experience managing creator and talent relationships, including outreach, negotiation and ongoing relationship development
• Experience working cross-functionally across marketing, creative, social, growth and other partner teams

Responsibilities

• Lead influencer and creator strategy across major product launches, evergreen priorities, campaigns and key brand moments
• Translate broader brand and business priorities into thoughtful creator strategies, including organic, gifting, creator affiliate, partnerships and community activations
• Lead influencer programs from strategy through execution, ensuring strong creator selection and relationship management
• Build and maintain relationships with priority creators, managers and talent partners
• Lead creator affiliate and partnership strategies across key priorities using insights to inform creator selection and investment
• Develop creator and community strategies across events, product testing and early access
• Lead influencer strategy for priority global markets and launches with regional teams
• Analyze performance across influencer programs and translate results into actionable recommendations
• Stay connected to creator landscape and cultural moments to identify opportunities for the brand
• Partner with Brand, Social, Growth, E‑commerce, Communications, Creative and Operations on key initiatives

Skills

Strategic thinking

Relationship building

Cross-functional leadership

Analytical skills

Project management

Communication

People management

Education

Bachelor's degree in Marketing, Communications, Public Relations or related field

Tools

Influencer platforms

Analytics platforms

Affiliate marketing tools

Job description

About the Company

e.l.f. Beauty's purpose is to make the world a better place for every eye, lip, and face.

Our deep commitment to clean, cruelty free beauty at an incredible value has fueled the success of our flagship brand e.l.f. Cosmetics since 2004 and driven our portfolio expansion. Today, our multi-brand portfolio includes e.l.f. Cosmetics, e.l.f. SKIN, e.l.f. Hair, Well People, Naturium and rhode.

In our Fiscal year 26, we had net sales of $1.6 Billion and our business performance has been nothing short of extraordinary with 7 consecutive years of net sales growth. This consistent, category-leading growth is a testament to the strength of our team, strategy, and portfolio of brands.

Our total compensation philosophy offers every full-time new hire competitive pay and benefits, bonus eligibility (200% of target over the last seven fiscal years), equity, flexible time off, year-round half-day Fridays, and a hybrid 3 day in office, 2 day at home work environment. We believe the combination of our unique culture, total compensation, workplace flexibility and care for the team is unmatched across not just beauty but any industry.

Visit our Career Page to learn more about our team: https://www.elfbeauty.com/work-with-us

We’re a pioneering brand in the beauty space, driven by innovation and a deep connection to our community. With a focus on authentic storytelling and meaningful engagement, we’re redefining what it means to build a modern, culturally relevant brand.

As we continue to grow, we’re looking for a Senior Manager, Influencer Marketing & Community to lead key strategies and programs across our growing creator ecosystem. This is an exciting opportunity for someone with deep experience in influencer marketing who understands how to build meaningful creator relationships and translate broader brand and business priorities into thoughtful creator strategies.

In this senior-level role, you’ll lead major priorities across organic influencer marketing, gifting, creator affiliate, partnerships, community and key brand moments. You’ll work cross-functionally to shape creator strategies, lead complex programs and develop the team as rhode continues to grow globally.

Responsibilities

• Lead influencer and creator strategy across major product launches, evergreen priorities, campaigns and key brand moments.
• Translate broader brand and business priorities into thoughtful creator strategies, determining the right approach across organic, gifting, creator affiliate, partnerships and community-driven activations.
• Lead influencer programs from strategy through execution, ensuring strong creator selection, relationship management and overall program delivery.
• Build and maintain relationships with priority creators, managers and talent partners, identifying opportunities to deepen relationships across the brand.
• Lead creator affiliate and partnership strategies across key priorities, using organic and performance insights to inform creator selection and investment.
• Develop creator and community strategies across events, product testing, early access and other brand experiences.
• Lead influencer strategy for priority global markets and launches, working with regional teams and agency partners to develop locally relevant approaches.
• Analyze performance across influencer programs and translate results, creator behavior and cultural insights into actionable recommendations.
• Stay deeply connected to the creator landscape, emerging talent, platform behavior, beauty trends and cultural moments, translating insights into opportunities for the brand.
• Partner closely with Brand, Social, Growth, E-commerce, Communications, Creative and Operations across key initiatives.

Qualifications

• Strong strategic instincts with the ability to translate broader objectives into clear strategies and recommendations.
• Deep understanding of creators, culture and what makes talent relevant to the rhode brand and community.
• Strong relationship-building skills with experience managing creators, talent representatives and external partners.
• Ability to independently lead complex programs and make sound decisions while knowing when to elevate.
• Strong analytical skills with the ability to use performance and qualitative insights to inform strategy.
• Highly organized with strong project management skills and the ability to manage multiple priorities in a fast-paced environment.
• Strong cross-functional leadership and communication skills.
• Proactive, resourceful and solutions-oriented with a high standard for execution.
• Strong people manager with an interest in developing junior talent.
• Bachelor's degree in Marketing, Communications, Public Relations or other related field
• 5-7 years of experience in influencer marketing, creator partnerships, social media, PR or brand marketing; beauty or lifestyle experience preferred.
• Experience developing and leading influencer strategies across major launches, campaigns or brand initiatives.
• Experience across organic influencer marketing, gifting, creator affiliate and paid creator partnerships.
• Strong understanding of social platforms, creator behavior, emerging talent and the evolving influencer landscape.
• Experience managing creator and talent relationships, including outreach, negotiation and ongoing relationship development.
• Experience working cross-functionally across marketing, creative, social, growth and other partner teams.
• Familiarity with influencer marketing, affiliate and analytics platforms is a plus.

Additional Information

• Location of Position: Beverly Hills, CA
• Hybrid Model: 3+ days a week in the office
• Reports to: Associate Director, Influencer Marketing & Community
• Budgeted Salary Range: $110K-$140K
• The base salary range for this role listed above.
• Total compensation includes base salary, annual company-based performance bonus, and equity.Under e.l.f.’s annual bonus program, employees are eligible to earn up to 200% of their target bonus when company performance exceeds defined goals. In addition, e.l.f. provides a variety of other benefits to employees, including medical, dental, and vision insurance, a retirement savings plan, gender neutral parental leave, and unlimited paid time off. The amount of total compensation (including base salary) offered will be based on a wide range of factors, including geographic location, experience, specific skills, and qualifications.
• Compensation components are subject to change at the company’s discretion

This job description is intended to describe the general nature and level of work being performed in this position. It also reflects the general details considered necessary to describe the principal functions of the job identified, and shall not be considered, as detailed description of all the work required inherent in the job. It is not an exhaustive list of responsibilities, and it is subject to changes and exceptions at the supervisors’ discretion.

e.l.f. Beauty respects your privacy. Please see our Job Applicant Privacy Notice (www.elfbeauty.com/us-job-applicant-privacy-notice) for how your personal information is used and shared.