Sr. Manager, GTM Engineering

6sense; Oregon; Hybrid; USD 150,000 - 181,000; Full time

Benefits offered by this job

Health insurance

401K employer matching

Paid holidays

PTO

Job summary

6sense seeks a Senior Manager, GTM Engineering to lead AI-driven workflow architecture and system integration across Marketing Operations. You will own the BDR automation stack, orchestrate agent-based campaigns, and partner with Marketing, RevOps, and IT to optimize the GTM motion.

The role emphasizes building reusable patterns, ensuring security and governance, and mentoring a direct report in a fast-paced, data-driven environment.

Qualifications

• 7+ years in marketing operations, GTM/revenue systems engineering, or marketing automation with ownership of complex GTM systems.
• Hands-on experience building automations and integrations across a marketing/RevOps stack (Salesforce, Marketo, 6sense) via APIs, webhooks, iPaaS.
• Strong understanding of top-of-funnel GTM and BDR/SDR operations, including lead routing, scoring, handoffs, and attribution.
• Experience building AI-assisted workflows or agents using Claude or similar LLM platforms with MCP connectors.
• Experience building content and campaign automation workflows from brief intake to first-draft assets.
• B2B SaaS or subscription GTM experience, ideally across multiple regions or sales motions.
• Experience managing, mentoring, or technically leading others.
• Ability to translate business needs into practical technical delivery plans and collaborate across Marketing, Sales, RevOps, and IT.

Responsibilities

• Architect AI agented workflows for end-to-end campaign creation, from brief intake to first-draft assets; orchestrate agents across MCP connectors.
• Automate marketing work management and asset production with centralized context (positioning, use cases, personas, channels).
• Create reusable templates and playbooks to enable Marketing teams to adopt automations without GTM Engineering.
• Build best-in-class use of the 6sense platform within a headless GTM architecture using external tools and APIs.
• Own BDR prospecting automation, including signal-based prioritization, research assembly, outreach drafting, and task automation.
• Lead the BDR technology stack and collaborate with leadership to identify productivity bottlenecks and implement fixes.
• Embed security, privacy, and compliance into workflows by design, coordinating with Business Technology and Security.
• Manage, mentor, and set priorities for one direct report (BDR Operations Specialist) and influence senior leaders.

Skills

Marketing operations

GTM/revenue systems engineering

AI-enabled workflows

Leadership / mentoring

Cross-functional collaboration

Education

Bachelor's degree or higher

Tools

Salesforce

Marketo

6sense

APIs & webhooks

Job description

Our Mission

Our Mission:6sense's mission is to multiply what matters: growth, retention, and efficiency. We envision a future where companies, teams and people reach their full potential.

Our People:People are the heart and soul of 6sense. We serve with passion and purpose. We live by our Being 6sense values of Win as One Team, Stay Curious, Do The Right Thing, Own the Outcome, and Create Belonging. Every 6sensor plays a part in defining the future of our industry‑leading technology. 6sense is a place where difference‑makers roll up their sleeves, take risks, act with integrity, and measure success by the value we create for our customers. We want 6sense to be the best chapter of your career.

Senior Manager, GTM Engineering

Marketing Operations | Reports to: Sr. Director, Marketing Operations | Direct reports: 1 (BDR Operations Specialist)

About the Role

6sense's Marketing Operations team builds the technical backbone behind our go-to-market motion: systems integration, campaign orchestration, and AI-assisted workflows across the marketing and BDR stack. This role will create the AI architecture, agents, and workflows that power our agentic GTM motion.

Why this role, why now

6sense is building the intelligence engine for agentic go-to-market, and this role is central to how our own Marketing team puts that strategy into practice. What you build will run our pipeline motion and get regular visibility from leaders across the company. It's a rare chance to build agentic GTM inside the company defining it.

Key Responsibilities

AI Agent & Workflow Architecture

• Build agentic workflows for end-to-end campaign creation, from brief intake to first-draft assets, using Claude and comparable enterprise LLM platforms. Orchestrate agents across MCP connectors to optimize AI usage across the stack. Partner with Growth, Customer, and Event Marketing to cut manual production time on recurring campaign types, with human review in the loop.
• Automate Marketing work management. For example, create workflows that allow marketers to build campaign assets leveraging centralized context governing product positioning, use cases, personas, and marketing channel best practices.
• Build reusable patterns, templates, and playbooks so Marketing teams can adopt automations without GTM Engineering support.

GTM Systems Architecture & Integration

• Be our own best customer: Build the best-in-class use of the 6sense platform within a headless GTM architecture, using 6sense data and intelligence through external tools, APIs, and MCP.
• Build BDR prospecting automation, including signal-based account prioritization, research assembly, outreach drafting, and task automation, to increase high-quality pipeline per BDR.
• Own the BDR technology stack, including the sales engagement platform and dialer, with BDR leadership and your BDR Operations Specialist.
• Partner with BDR leaders to find productivity bottlenecks, then prioritize, ship, and measure fixes.

Governance, Experimentation & Iteration

• Embed security, privacy, and compliance into workflows and agents by design, including data handling, agent permissions, and access controls, in partnership with Business Technology and Security.
• Flag design or scale risk in workflows and agents before they ship.
• Run technical experiments on automation and agent logic, and iterate on performance data and pipeline impact with BDR and Marketing leadership.

Team Leadership & Influence

• Manage, coach, and prioritize work for one direct report (BDR Operations Specialist), developing their ownership of BDR tooling and process.
• Run intake and prioritization of automation requests across competing stakeholders, and influence senior Marketing and Revenue leaders without relying on authority.

Required Qualifications

• 7+ years in marketing operations, GTM/revenue systems engineering, or marketing automation, with ownership of complex GTM systems, cross-functional roadmap delivery, and executive stakeholder management.
• Hands‑on experience building automations and integrations across a marketing/RevOps stack, such as Salesforce, Marketo, and 6sense or comparable ABM/intent platforms (APIs, webhooks, iPaaS).
• Strong understanding of top‑of‑funnel GTM and BDR/SDR operations: lead routing, scoring, handoff SLAs, sales engagement and dialer tooling, and attribution.
• Experience building AI‑assisted workflows or agents in a business context using Claude or comparable LLM platforms, with working fluency orchestrating agents through MCP connectors or similar.
• Experience building content and campaign automation workflows, from brief intake to first‑draft assets.
• B2B SaaS or subscription GTM experience, ideally across multiple regions, segments, or sales motions.
• Experience managing, mentoring, or technically leading others.
• Ability to translate business needs into practical technical delivery plans and build effective relationships across Marketing, Sales, RevOps, and IT.

Who You Are

• Curious and a natural problem solver: you dig into root causes, not just the request in front of you.
• Proactive with a strong bias to act: you form theories and test them on your own, without waiting to be asked, move fast within guardrails, measure the results, and retire what doesn’t work.
• A strategic translator: you turn business strategy into tangible actions, workflows, and systems.
• Comfortable with visibility: you communicate credibly with senior leaders across Marketing, Sales, and the executive team.

Preferred Qualifications

• Experience building ABM personalization and GTM workflows at scale.
• Experience automating work‑management tools such as Asana.
• Familiarity with attribution platforms such as Dreamdata.
• Exposure to AI governance and responsible‑AI practices.

Success Measures

• Increase in high‑quality pipeline generated per BDR to contribute to bookings.
• Measurable improvement in speed‑to‑lead and routing accuracy from lead capture to BDR handoff.
• Measurable reduction in BDR manual and administrative time.
• AI‑assisted workflows and agents that run reliably in production with real adoption across Marketing, not just GTM and outbound.
• Measurable reduction in manual production time for campaign creation and ABM personalization.
• Zero production incidents from agents or automations reaching customers or prospects without review.

Base Salary Range

$150,081.25 - $180,852.50. The base salary range represents the anticipated low and high end of the base salary range for this position. Actual salaries may vary and may be above or below the range based on various factors, including but not limited to work location and experience. The base salary is one component of 6sense's total compensation package for this position. Other compensation may include a bonus program or commission plan, and stock options if approved by 6sense's board. In addition, 6sense provides a variety of benefits, including generous health insurance coverage, life, and disability insurance, a 401K employer matching program, paid holidays, self-care days, and paid time off (PTO).

Benefits

• Generous health insurance coverage, life, and disability insurance.
• 401K employer matching program.
• Paid holidays.
• Self‑care days.
• Paid time off (PTO).
• Health coverage, paid parental leave, generous paid time‑off and holidays, quarterly self‑care days off, and stock options.
• Growth mindset culture initiatives, including onboarding, learning and development initiatives, LinkedIn Learning platform, quarterly wellness education sessions, ERG-hosted events.
• Employee well‑being top of mind with wellness days, etc.

Equal Opportunity Employer

6sense is an Equal Employment Opportunity and affirmatively action Employers. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. If you require reasonable accommodation in completing this application, interviewing, completing any pre‑employment testing, or otherwise participating in the employee selection process, please direct your inquiries to .