Sr. Manager, Creator Marketing

US001 Daniel J. Edelman, Inc.; New York (NY); Presencial; USD 68.000 - 96.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Medical and dental insurance

Vision

401K

Life insurance

Disability insurance

Paid time off

Travel assistance

Wellness programming

Descripción de la vacante

DJEH is seeking a Senior Manager, Creator Marketing to lead day-to-day creator programs for a major U.S. fashion and retail brand in New York. You will oversee strategy, budgets, and talent negotiations, coordinating with PR, paid media, experiential, and analytics teams to drive measurable outcomes.

You’ll manage campaigns from ideation to wrap, build strong creator relationships, and mentor junior staff while delivering high-impact results for culture-driven campaigns.

Formación

• At least 5 years in creator marketing at agency, brand, or talent management.
• Experience with creators across tiers and platforms (TikTok, Instagram, YouTube, etc.).
• Strong contract negotiation and talent management experience.
• Experience building strategic briefs, content calendars, and measuring results.
• Use data/audience insights to inform strategy and optimizations.
• Experience in post-campaign reporting and actionable recommendations.
• Collaboration with PR, paid media, creative, experiential, analytics teams.
• Excellent verbal and written communication; highly organized.

Responsabilidades

• Day-to-day management of creator marketing strategy and execution for a major national fashion and retail client, from planning through launch and wrap.
• Drive ideation and campaign development tied to cultural moments, seasonal priorities, product stories, and retail activations.
• Infuse creator strategy into broader integrated marketing efforts with cross-functional partners.
• Build and manage creator plans and budgets with ROI focus and brand impact.
• Develop and maintain relationships with creators, managers, and agents across tiers.
• Manage multiple workstreams with emphasis on quality, timeliness, and stakeholder satisfaction.
• Serve as a key client contact, representing the team with professionalism and strategic insight.
• Mentor junior team members and foster creative thinking.

Conocimientos

Creator marketing strategy

Campaign management

Negotiation & talent mgmt

Budget oversight

Cross-functional collaboration

Data-driven optimization

Platform proficiency (TikTok/IG/YouTub

Communication skills

Herramientas

Captiv8

CreatorIQ

Descripción del empleo

We are in relentless pursuit of an equitable and inspiring workplace that is respectful of all, reflects and represents the world in which we live, and fosters trust, collaboration and belonging. Consistent with this approach, we hire the best qualified candidates for all positions.

We’re looking for a Senior Manager, Creator Marketing to lead day-to-day execution of creator programs for a major U.S. fashion and retail brand.

Embedded within a highly integrated team, you’ll support product- and culture-focused campaigns that often combine creator, experiential, and earned elements. Sitting at the intersection of fashion and lifestyle trends, digital storytelling, and creator partnerships, you’ll bring both creative vision and operational precision, moving seamlessly between strategy development, client presentations, budget oversight, and talent negotiations.

We’re looking for someone energized by pace and complexity, with a strong understanding of how creators influence style, culture, and shopping behavior, and who is ready to lead multiple campaigns with strategic focus, cross-functional coordination, and creative precision.

Responsibilities

• Day-to-day management of creator marketing strategy and execution for a major national fashion and retail client, from planning through launch and wrap.
• Drive ongoing ideation and campaign development tied to key cultural moments, seasonal priorities, product stories, and retail activations.
• Infuse creator strategy into broader integrated marketing efforts, collaborating closely with PR, creative, paid media, experiential, and external partners.
• Build and manage robust creator plans and budgets, with a focus on ROI, quality engagement, and brand impact.
• Develop and maintain strong relationships with creators, managers, and talent agents across all tiers, with particular fluency in fashion, lifestyle, and culture.
• Manage multiple workstreams with an eye toward quality, timeliness, and stakeholder satisfaction.
• Serve as a key client point of contact for workstreams, representing the team’s work with professionalism and strategic insight.
• Manage and mentor junior team members, fostering creative thinking and professional development.

Basic Qualifications

• At least 5 years of relevant experience in creator marketing at an agency, brand, or talent management company.
• Hands-on experience working with creators across tiers (nano to celebrity) and platforms (TikTok, Instagram, YouTube, etc.).
• Strong contract negotiation and talent management experience.
• Experience building strategic briefs, managing content calendars, and driving measurable results.
• Ability to use data, audience insights, and platform trends to inform strategy and ongoing optimizations.
• Familiarity with developing post-campaign reports and translating insights into actionable recommendations.
• Experience collaborating with cross-functional teams (e.g., PR, paid media, creative, experiential, analytics, etc.).
• Excellent verbal and written communication skills.
• Highly organized, detail-oriented, and proactive in managing multiple workstreams.
• Experience with creator discovery and tracking platforms (e.g., Captiv8, CreatorIQ, etc.).

Preferred Qualifications

• Experience in fashion, retail, apparel, accessories, beauty, or adjacent lifestyle categories , with an understanding of how creators can inspire discovery, consideration, and shopping behavior.
• Strong understanding of fashion, lifestyle, and retail trends, including the creators and communities shaping culture across social platforms.
• Experience managing creator-led events, shopping moments, and in-person activations.
• Strategic understanding of paid media amplification, including boosting, whitelisting, and platform-specific extensions, and how to collaborate with paid teams to optimize creator content performance.
• Experience working in fast-moving, culturally responsive environments with frequent campaign and seasonal moments.
• Comfort leading high-volume programs with minimal oversight.
• Ability to lead strategic presentations to clients and stakeholders.
• Empathy-driven leader who builds trust and develops talent.
• Strong problem-solving instincts and ability to manage ambiguity with confidence.
• Contributes to internal POVs, creator trend briefings, or cross-team thought leadership.

$68,000 - $96,000 per year

#LI-IR1

An employee’s pay position within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, travel requirements, revenue-based metrics, any contractual agreements, and business or organizational needs. The range listed is just one component of DJEH’s total compensation package for employees. Other rewards may include annual bonuses, a Paid Time Off policy, and region-specific benefits.

DJEH offers a wide range of benefits:

• medical and dental insurance
• vision
• 401K
• life insurance
• disability insurance
• paid time off
• travel assistance
• wellness programing

DJEH is proud to be an equal opportunity employer and believes in diversity, equity, and inclusion. We seek applications from all qualified candidates without regard to race, color, gender, sex, age, religion, physical or mental disability, military and veteran status, or any other basis protected by federal, state or local law. If you require a reasonable accommodation in any part of the employment process, please let us know.