Sr. Manager, Commercial Strategy & Execution

Perrigo Company plc; Grand Rapids (MI); Hybrid; USD 120,000 - 180,000; Full time

Benefits offered by this job

Total Rewards

Job summary

Perrigo Company plc in Grand Rapids, MI, is seeking a Commercial Strategy Senior Manager to lead omnichannel, shopper-centric strategies across North America. You will translate brand and innovation plans into actionable GTM playbooks, align annual plans, and partner with sales and marketing to drive growth with retail partners.

Ideal candidates will have 8+ years in CPG sales or commercial strategy, strong analytics, and deep knowledge of the NA retail landscape.

Qualifications

• 8+ years in Sales or with Customers within CPG/retail; Marketing or Commercial Strategy is a plus.
• Strong ability to translate brand strategies into commercial plans and support execution.
• Experience in customer-facing roles with joint business planning and value creation.

Responsibilities

• Develop and execute the commercial strategy for the assigned category across North America.
• Translate brand and innovation strategies into GTM plans for retail channels.
• Prepare and deliver concept sells and trade materials for initiatives.
• Track sales fundamentals and ROI; analyze in-store activity to inform future initiatives.
• Collaborate with Account Executives to tailor category and brand plans to customers.

Skills

Omnichannel strategy

Sales/CPG experience

Analytical skills

Cross-functional collaboration

North American retail knowledge

Job description

At Perrigo, we are driven by our mission to Makes Lives Better Through Trusted Health and Wellness Solutions, Accessible to All. We are proud to be a Top 10 player in the European Consumer Self-Care market and the largest U.S. store brand provider of over the counter and infant formula. Dedicated to providing The Best Self-Care for Everyone, we are the people behind the brands you trust. We are Opill®, Compeed®, Solpadeine®, NiQuitin®, and many more. We Are Perrigo. We are committed to enhancing the wellbeing of our colleagues and consumers alike. We pride ourselves on fostering an inclusive, collaborative culture where each person can experience a sense of belonging.

Join us on our One Perrigo journey as we evolve to win in self-care.

Description Overview

The Commercial Strategy Senior Manager is a high-impact individual contributor responsible for driving Perrigo’s growth across North America. This role owns the commercial strategy, translating brand and innovation plans into shopper-centric, omnichannel frameworks that drive market activation and deliver joint value creation with retail partners. This role also takes the lead on strategy development of the assigned category.

Scope of the Role

• Develop and execute the commercial strategy for assigned category, aligned to Perrigo’s self-care growth priorities.
• Support the process to define where to play and what it takes to win for assigned category, translating strategic choices into actionable tactics, by channel, for the sales team.
• Translate brand & innovation strategies into GTM plans across retail channels.
• Integrate commercial strategy into annual planning and customer engagement models specific to these categories.
• Assist in designing the commercial toolkit that enables Account Executive and Managers to deliver strategy and tactics effectively.
• Prepare and deliver concept sells & trade materials for relevant initiatives.
• Set clear commercial guidelines for trade spend investment, and collaborate with Account Managers to tailor category and brand plans to specific customer needs
• Serve as the category expert, using insights to shape internal strategy and deliver results externally.
• Develop external relationships with commercial and category contacts in line with corporate account plans.
• Contribute to the development of best practices and playbooks that elevate execution across customers and channels.
• Support continuous improvement in commercial capabilities through knowledge sharing and cross-functional alignment.
• Ensure consistent deployment of commercial frameworks across priority customers and multiple categories.
• Track and analyze sales fundamentals—including share of shelf, share of SKU, and display presence—and develop plans to improve.
• Analyze in-store activity to understand ROI, and apply learnings to future initiatives.
• Report performance of commercial initiatives to internal stakeholders, highlighting opportunities, barriers to success, and recommending course correction plans.
• Develop strategies that improve in-process customer metrics for assigned category, including Distribution, Velocity, Retail Execution, and Pricing (DVRP).

Experience Required

• 8+ years of experience in Sales or with Customers within CPG, retail; Marketing or Commercial Strategy experience is a plus.
• Strong understanding of omnichannel dynamics and shopper behavior in both digital and traditional retail environments.
• Proven ability to translate brand strategies into commercial plans and support execution across cross-functional teams.
• Experience in customer-facing roles with a track record of joint business planning and value creation.
• Strong analytical skills and commercial acumen with the ability to synthesize data into actionable insights.
• Deep understanding of the North American retail landscape and executional levers within the healthcare category.

Benefits

We believe our people are our greatest asset. Alongside competitive compensation, we offer benefits tailored to supporting you and your family, as well as career development opportunities to ensure you feel valued and supported, both professionally and personally. Find out more about Total Rewards at Perrigo.

Hybrid Working Approach

We love our offices and the setting they provide for in-person collaboration and celebration. But we also appreciate the opportunity to work remotely can energise you too, so we promote flexibility with the ability to work two days a week from home in many roles.

We are proud to be included in the Forbes list of "America's Best Employers by State 2024". Find out more here.

We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or other characteristics protected by law. #weareperrigo