About the Role
This role sits within the NFL's Data & Analytics team and is based in the League’s New York office. It partners with internal stakeholders and all 32 clubs to turn business questions and fan data into actionable recommendations, scalable analytics products, and measurable growth across ticketing, premium seating, sponsorship, and fan engagement. The role works with Data Engineering and Business Intelligence to ensure solutions are accurate, governed, and scalable. The ideal candidate combines business acumen, data science and advanced analytics experience, executive communication skills, and a consultative mindset to turn insights into action.
Key Responsibilities
- Manage and collaborate with stakeholders from Club Business Development and the 32 clubs to understand their analytics needs and deliver actionable insights.
- Collaborate with cross-functional teams, including Club Business Development, Marketing, the 32 clubs, and analytics consulting vendors, to align analytics initiatives and drive data-driven decision-making.
- Oversee the development and ongoing maintenance of comprehensive analytics platforms to support ticketing, premium seating and sponsorship analytics and insights.
- Lead advanced analytics to evaluate ticketing, premium seating and sponsorship behaviour, including KPI monitoring, segmentation, customer profiling and predictive modelling.
- Communicate analytical findings to stakeholders, translating complex data analysis into clear and concise insights.
- Collaborate with BI and technology teams to ensure ticketing, premium seating and sponsorship platforms receive accurate, reliable data through regular quality audits and validation.
- Perform data extraction, transformation and analysis using SQL and Python.
- Develop and implement attribution models to measure the impact of different League-provided data products.
- Work with the BI COE to create dashboards that provide insights and recommendations based on analytics findings.
- Stay updated with industry trends and best practices in club analytics and data quality management, and foster a collaborative and agile work environment using tools such as Jira for project management and task tracking.
Required Experience & Qualifications
- Bachelor's degree in Data Science, Analytics, Economics, Statistics, Operations Research, Business Analytics, or a related quantitative discipline.
- At least 7 years of relevant experience in revenue analytics, pricing, customer analytics, ticketing, consulting, ecommerce, hospitality, sports, media, or another commercially oriented industry or other relevant industry experience.
- Demonstrated ability to structure ambiguous business problems, direct analytical work, and translate findings into clear commercial recommendations.
- Strong proficiency in SQL and Python, with practical experience working with large customer, transactional, or behavioural datasets.
- Experience with predictive modelling, customer segmentation, forecasting, experimentation or campaign measurement, and analytical storytelling.
- Demonstrated experience leading complex analytical workstreams and coaching analysts.
- Proven ability to communicate with senior business and technical stakeholders and present complex analysis in a clear, concise, and influential manner.
- Experience partnering with data engineering, BI, product, or technology teams to deliver scalable analytical solutions with strong data quality and governance.
- 3 years of management experience.
Preferred Skills
- Sports, clubs, ticketing, live events, venue, hospitality, airline, subscription, or revenue management experience.
- Experience with Ticketmaster, SeatGeek, or comparable ticketing and live-event datasets.
- Experience developing club-facing, client-facing, or executive-facing recommendations in a consulting or analytics advisory environment.
- Excellent analytical and problem-solving skills with high attention to detail.
- Strong communication skills, with the ability to convey complex analytical findings to stakeholders in a clear and concise manner.
- Strong collaborator who communicates transparently, supports shared goals, and welcomes constructive challenges.
Workplace
- Based in the League’s New York office.
- In-person work at NFL offices is a top priority to collaborate more effectively, build stronger connections, and maintain culture.
- This role requires onsite presence at an NFL office or stadium location; remote and/or hybrid working options are not offered.
- No relocation assistance will be provided.
- Limited travel may be required (more than 10%).
Salary
- The NFL expects to hire near the middle of the range. Only in truly rare and exceptional circumstances, where an external candidate has experience, credentials or expertise that far exceed those required or expected for the position, would the NFL consider paying a salary or rate near the higher end of the range.
Benefits & Perks
- Comprehensive benefits offerings are available.
About the Company
The NFL is committed to building an inclusive work environment that reflects its fan base and provides an environment of mutual respect where equal employment opportunities are available to all employees and applicants without regard to status as protected by applicable federal, state, and local laws. Its core values are respect, integrity, team responsibility, and resiliency. The NFL's leadership attributes include building talent, executing with precision, inspiring others, living its values, knowing the business, and thinking big.