Sr. Manager, Brand & Marketing Strategy

Dobbs; High Ridge (MO); On-site; USD 90,000 - 130,000; Full time

Job summary

Dobbs Tire and Auto Centers is seeking a strategic, brand-focused marketing leader to elevate our brands across channels. The Sr.

Manager, Brand & Marketing Strategy will own planning and execution of media, promotions, and sponsorships, partnering with agencies to tell on-brand stories. You will analyze consumer insights, manage budgets and brand P&L, and collaborate with sales, operations, and digital teams to ensure cohesive campaigns that move the brand and the business forward.

Qualifications

• 5–10+ years of experience in brand management, marketing strategy, or consumer promotions.
• Proven ability to lead cross-functional teams.
• Bachelor's degree in Marketing or Business; MBA often preferred.

Responsibilities

• Develop and execute short- and long-term marketing strategies, brand plans, and promotional calendars to strengthen market position and drive growth.
• Lead integrated media planning, including traditional media and sports sponsorships, from briefing through creative review and execution with agency partners.
• Own the end-to-end development of 360-degree marketing campaigns, aligning creative, media strategy, and consumer promotions across channels.
• Serve as a steward of the brand, ensuring all marketing, content, and promotional efforts align with established brand voice, positioning, and identity across multiple brands.
• Analyze market trends, consumer insights, and campaign KPIs to optimize ROI, monitor brand health, and communicate performance results.
• Manage marketing budgets and forecasts while maintaining ownership and accountability for brand-level P&L.
• Partner cross-functionally with sales, product, operations, and finance teams to support product launches and local marketing initiatives.
• Collaborate closely with CRM and digital marketing teams to ensure messaging consistency, accuracy, and alignment across all customer touchpoints.
• Oversee external creative, PR, and media agencies and vendors to ensure high-quality, on-time execution of marketing initiatives.

Skills

Cross-functional leadership

Verbal and written communication

Education

Bachelor's degree in Marketing or Business (MBA preferred)

Job description

To be a team member at Dobbs Tire and Auto you must be dedicated to supporting the company's mission, vision, and values.

OUR MISSION:

To be the leader in the automotive tire and service aftermarket industry in every market that we operate in providing premier service to our guests .

POSITION TITLE: Sr. Manager, Brand & Marketing Strategy

CLASSIFICATION: Exempt

POSITION OVERVIEW:

Dobbs Tire and Auto Centers was founded in 1976 as a family-owned complete auto care solution in South St. Louis, Missouri. The Dobbs brand has experienced significant growth, expanding to over 100 locations across Missouri, Illinois, Texas and Ohio with future growth goals to over 200 stores by 2027. Along with offering a full selection of quality tire brands, all locations provide comprehensive automotive services, from routine maintenance to complex diagnostics and engine repairs. Our investment in training, development, safety and wellbeing ensures our team members provide quality service to our customers each and every time. Our company culture extends beyond the shop, we actively support local organizations and charities in the communities where we live and work.

We are looking for a strategic, brand-focused marketing leader who can bring integrated campaigns to life while protecting and elevating our brands across every channel. This role owns the planning and execution of media, promotions, and sports sponsorships, partnering closely with agencies to deliver compelling, on-brand storytelling. You'll use consumer insights, performance data, and financial acumen to optimize ROI, manage budgets, and maintain brand P&L ownership. Working cross-functionally with sales, operations, and digital teams, you'll ensure every campaign is cohesive, impactful, and built to move both the brand and the business forward.

ROLES AND RESPONSIBILITIES:

• Develop and execute short- and long-term marketing strategies, brand plans, and promotional calendars to strengthen market position and drive growth.
• Lead integrated media planning, including traditional media and sports sponsorships, from briefing through creative review and execution with agency partners.
• Own the end-to-end development of 360-degree marketing campaigns, aligning creative, media strategy, and consumer promotions across channels.
• Serve as a steward of the brand, ensuring all marketing, content, and promotional efforts align with established brand voice, positioning, and identity across multiple brands.
• Analyze market trends, consumer insights, and campaign KPIs to optimize ROI, monitor brand health, and communicate performance results.
• Manage marketing budgets and forecasts while maintaining ownership and accountability for brand-level P&L.
• Partner cross-functionally with sales, product, operations, and finance teams to support product launches and local marketing initiatives.
• Collaborate closely with CRM and digital marketing teams to ensure messaging consistency, accuracy, and alignment across all customer touchpoints.
• Oversee external creative, PR, and media agencies and vendors to ensure high-quality, on-time execution of marketing initiatives.

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SUCCESS FACTORS:

• A strong belief in safety- Being Safe 100% of the time is the expectation
• Alignment with company mission, vision, and values
• Strong work ethic with a commitment to results
• Strong team player with the ability to adapt to diverse team members
• Ability to perform in a fast paced/high volume environment
• Excellent verbal and written communication skills
• A high level of time management, accountability, and prioritization skills
• Ability to be organized, problem solve, and be solution oriented
• Self-motivated, goal- oriented, and driven to accomplish department goals
• Strong critical thinker with a high level of attention to detail
• Highly-customer centric and master relationship builder
• Proven ability to build strong relationships across the organization
• Strong analytical skills to interpret data into actionable insights.
• Excellent storytelling and presentation skills to influence stakeholders

WORK ENVIRONMENT:

Corporate headquarters is located at: 1983 Brennan Plaza High Ridge, MO 63049

This position operates out of a temperature-controlled office environment- work from work is required

This position will be required to use standard office equipment such as phones, computers, printers, etc.

EXPERIENCE AND EDUCATION:

• 5-10+ years of experience in brand management, marketing strategy, or consumer promotions, often with experience in the relevant industry (e.g., CPG, tech).
• Proven ability to lead cross-functional teams and mentor assistant brand managers.
• Bachelor's degree in Marketing, Business, or related field (MBA is often preferred).

Dobbs Tire and Auto Centers is an equal opportunity employer. All candidates agree to complete a selection assessment and pre-employment screenings.