Sr. Manager, Brand Marketing, E&E (Match)

Matchgroup; Dallas (TX); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Mind & Body

Financial Wellness

Unplug

Career

Family

Company Gatherings

Job summary

Match Group seeks a Sr. Manager, Brand Marketing to lead brand strategy for Match, partnering across product, growth, media, and insights. You will steward day-to-day brand work, shape narratives, and connect initiatives to business results.

The role emphasizes adults 45+ focus, integrated campaigns, and strong collaboration with agencies and teams. You will translate brand strategy into product messaging, guide launches, and drive performance through measurement, while maintaining clarity and

Qualifications

• 6+ years of experience in brand marketing, strategy, integrated marketing, or product marketing in consumer apps/digital platforms.
• Strong experience leading large-scale campaigns from strategy to execution.
• Cross-functional leadership across product, creative, insights, media, PR, and growth.
• Balance of strategic thinking, creative storytelling, and analytical rigor.
• Ability to translate consumer insight into strong briefs and integrated plans.
• Understanding how brand and performance work together to drive growth.

Responsibilities

• Lead development of Match Group's brand strategy, positioning, and annual narratives across campaigns and launches.
• Partner with creative, social, PR, and agencies to steward execution and align with brand strategy.
• Shape product storytelling and roadmap so features connect to brand moments.
• Define success metrics, measure brand health, and drive data-informed decisions.

Skills

Years of experience

Brand marketing

Cross-functional leadership

Strategic storytelling

Insight translation

Brand & perf alignment

Analytical rigor

Job description

Know where you belong!

Match Group is a leading provider of dating products across the globe. Our portfolio includes Tinder, Hinge, Match, Meetic, PlentyOfFish, OkCupid, The League, HER, and others, each designed to spark meaningful connections for singles worldwide. Creating a sense of belonging doesn’t stop at our products - it’s the foundation of every team we hire.

When it comes to dating, the connection starts online, but the real magic happens once you meet in real life (IRL). We think the same is true for creating the best platforms, so we work together IRL 3 days/week.

Match Group is seeking a Sr. Manager, Brand Marketing to help lead brand strategy and execution for Match. Sitting within Everywhere & Everyone, this role is focused on Match while remaining flexible to support broader portfolio needs over time.

Match is a priority brand at an important point in its journey - ripe for revival, with an opportunity to sharpen its emotional differentiation, modernize how it shows up in market, and strengthen its relevance with adults 45+.

This person will partner closely across product, growth, media, creative, insights, PR, and social to help shape strategy, steward the brand day to day, and connect brand work to business results.

Brand strategy & stewardship

• Drive development of Match’s brand strategy, positioning, and annual narrative across campaigns, launches, and key member touchpoints.
• Define the consumer truth for Match, with particular focus on the needs, motivations, and emotional drivers of adults 45+.
• Write clear, insight-driven briefs that align teams around the audience, problem to solve, and story to tell.
• Serve as a strong day‑to‑day brand steward, ensuring Match shows up with clarity, relevance, and consistency across channels and experiences.
• Close partnership with Research & Insights on understanding core user segments and translating those insights into actionable brand & product strategies.

Integrated marketing & product

• Lead integrated marketing programs across brand campaigns, product launches & PR moments
• Partner with creative, social, PR, and external agencies to brief the work, steward execution, and ensure output ladders back to the brand strategy.
• Work closely with the product team to help shape the product roadmap and storytelling, ensuring features are inherently connected to the brand strategy and are launched as meaningful brand moments
• Translate brand strategy into product and feature messaging that is clear, motivating, and rooted in member value.

Business, data & measurement

• Manage the brand with a general‑manager mindset - tracking business performance, KPIs, and brand health alongside campaign execution.
• Partner with media and growth teams to connect brand and performance efforts to the same core brief and business objective.
• Define success metrics, measure performance across brand activity, and use results and learnings to improve future strategy.
• Bring analytical rigor to decision‑making, using qualitative and quantitative inputs to refine investment, improve acquisition efficiency, and drive long‑term growth.

Qualifications

• 6+ years of experience in brand marketing, strategy, integrated marketing, or product marketing, ideally within consumer apps, digital platforms, or high‑growth consumer brands.
• Strong experience leading IATs and large scale campaigns from strategy through execution, with strong judgment across creative, channel, and audience decisions.
• Strong cross‑functional leadership skills and experience partnering across product, creative, insights, media, PR, and growth.
• A balance of strategic thinking, creative storytelling, and analytical rigor.
• Experience translating consumer insight into strong briefs, differentiated brand strategy, and integrated marketing plans.
• Strong understanding of how brand and performance work together to drive both immediate impact and long‑term growth.
• Strong organizational skills, comfort managing multiple workstreams, and the ability to operate with ownership in a dynamic environment.

Our Values

• Take the Lead: We don't ghost our work or each other. Just as users don't leave their matches hanging, we don't let each other down.
• Move Fast: We have a bias for action and urgency. Something that could be done tomorrow would be better if done today.
• Better Together: We keep connection at the heart of dating and at the heart of how we work. Just as our users are better when they connect with others, so are we when we collaborate.
• Real Talk: We say the hard thing the human way. Just as we ask our users to behave with kindness and candor in our community, we expect all of us to do the same.
• Safety First: We act with integrity, transparency, and consistency so people feel safe—whether they're swiping, matching, or working alongside us.
• Spark Fun: We have fun to unlock creativity, fuel innovation, and help us build better experiences for daters.

Why Match Group?

Our mission is simple – to help people find love and happiness! We love our employees too and understand the importance of all life's milestones.

Benefits

• Mind & Body – Medical, mental health, and wellness benefits to support your overall health and well-being
• Financial Wellness – Competitive compensation, 100% employer match on 401k contributions up to 10% (cap at $10,000), as well as an employee stock purchase program to help you feel supported in your financial security
• Unplug – Generous PTO and 14 paid holidays so you can unplug
• Career – Annual training allowance for professional development and ERG membership opportunities and events so you feel connected and empowered in your work
• Family – Families come in all shapes and sizes so we offer 20 weeks of 100% paid parental leave, fertility, adoption, and child care resources, as well as pet insurance and discounts
• Company Gatherings – We host company events where our employees get to know each other and build a sense of connection and belonging!

We are proud to be an equal opportunity employer and we value the rich dynamics that diversity brings to our company. We do not discriminate on the basis of race, religion, color, creed, national origin, ancestry, disability, marital status, age, sexual orientation, sex (including pregnancy and sexual harassment), gender identity or expression, uniformed service or veteran status, genetic information, or any other legally protected characteristic. Period.

If you require a reasonable accommodation to participate in the hiring process — such as during pre‑employment testing or interviews — please indicate this by selecting “Yes” in the accommodation request field. We’ll reach out to discuss your needs if you're selected for the interview stage.

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