Sr. Key Account Manager, Amazon

Brunswick Marine in EMEA; Menomonee Falls (WI); Hybrid; USD 103,000 - 144,000; Full time

Job summary

Brunswick is seeking a Senior Key Account Manager - Amazon Retail in Menomonee Falls, WI. You will lead strategic growth, optimize product assortment, and manage Amazon relationships to drive revenue and profitability.

Hybrid work with 30%–60% travel, strong emphasis on data-driven decision making and cross-functional collaboration. You will partner with Marketing, Finance, and Operations to execute plans, review performance, and identify opportunities to expand market share while maintaining

Qualifications

• Bachelor’s degree in business, marketing, or related field (or equivalent experience).
• 7+ years of progressive sales, account management, or category management experience with Amazon Retail accounts.
• 5+ years of sales experience in marine, outdoor, home improvement, automotive industries, or related field.
• 3+ years selling technical or engineered products.
• Proven success managing large, complex retail accounts and multi-layered stakeholder environments.
• Proficiency in Microsoft Excel, PowerPoint, and Word; Power BI a plus.
• Strong analytical skills to interpret data and drive insights.
• Proven territory-management experience with call planning and pipeline development.
• Excellent communication, interpersonal, and presentation skills.
• Solid understanding of basic financial statements.
• Strong strategic and day-to-day problem-solving abilities.
• Proven track record of driving sales growth with customers.

Responsibilities

• Develop and execute strategic account plans to achieve annual sales, revenue, and profitability objectives.
• Drive multi-million-dollar annual sales growth through effective management of the Amazon Retail business.
• Identify opportunities to expand product assortment, increase market share, and capitalize on emerging consumer trends.
• Build and maintain strong relationships with Amazon stakeholders and conduct regular business reviews.
• Create and optimize product listings, pricing strategies, and promotions to grow revenue.
• Collaborate with Marketing on advertising and content strategies.

Skills

Strategic sales

Account management

Excel

Power BI

Analytical thinking

Negotiation

Education

Bachelor’s degree in business/marketing or related field

MBA preferred

Tools

Power BI

Job description

Are you ready for what’s next?

Come explore opportunities within Brunswick, a global marine leader committed to challenging conventions and innovating next-generation technologies that transform experiences on the water and beyond. Brunswick believes “Next Never Rests™,” and we offer a variety of exciting careers and growth opportunities within united teams defining the future of marine recreation.

Location:

Menomonee Falls, WI

Workplace Category:

Hybrid

Travel Required:

Yes, 30% - 60% travel depending on season.

Direct Reports:

0

Pay Range:

103,200 - 144,000

Visa Sponsorship:

Applicants must be currently authorized to work in the United States. This position is not eligible for employment visa sponsorship now or in the future.

Relocation:

Not Applicable

Position Overview

The Senior Key Account Manager - Amazon Retail is responsible for leading the strategic growth and profitability of the Amazon Retail business. This role develops and executes comprehensive sales strategies, leverages market and consumer insights to identify growth opportunities, and serves as a key advisor to marketing and cross-functional teams.

The Senior Key Account Manager drives revenue growth, optimizes product assortment, manages customer relationships, and collaborates across the organization to ensure successful execution of business objectives while maintaining channel integrity and profitability.

Essential Functions

Amazon Business Growth & Account Management

• Develop and execute strategic account plans to achieve annual sales, revenue, and profitability objectives.
• Drive multi-million-dollar annual sales growth through effective management of the Amazon Retail business.
• Identify opportunities to expand product assortment, increase market share, and capitalize on emerging consumer trends.
• Build and maintain strong relationships with Amazon stakeholders and conduct regular business reviews.

Marketplace Strategy & Category Optimization

• Manage Amazon product assortments, new item launches, and category expansion opportunities.
• Create and optimize product listings, A+ content, and brand pages to improve visibility and conversion.
• Analyze customer behavior, search trends, and competitive activity to identify growth opportunities and market gaps.
• Develop pricing and promotional strategies that support revenue growth while protecting broader channel relationships.

Marketing & Advertising Partnership

• Serve as the primary Amazon advisor to Marketing on advertising, promotions, content strategy, and customer engagement initiatives.
• Collaborate with Marketing to leverage consumer insights and market data to strengthen brand performance.
• Evaluate advertising effectiveness and recommend strategies to maximize return on investment and brand visibility.
• Support the planning and execution of promotional campaigns and product launches.

Analytics, Reporting & Strategic Insights

• Analyze sales performance, market trends, competitive activity, and customer insights to drive business decisions.
• Develop and present weekly and monthly business reviews, forecasts, and strategic recommendations to leadership and Category Business Teams (CBTs).
• Utilize data analytics to identify opportunities, risks, and areas for continuous improvement.
• Provide actionable insights related to product offerings, pricing, inventory, and promotional strategies.

Financial, Inventory & Operational Management

• Negotiate customer contracts, pricing agreements, advertising investments, and annual business terms.
• Partner with Finance to manage budgets, spending, profitability, and business performance metrics.
• Collaborate with Demand Planning, Replenishment, and Operations teams to ensure inventory availability and support sales objectives.
• Proactively identify and communicate inventory, supply chain, and fulfillment risks while developing mitigation plans.

Cross-Functional Leadership & Development

• Collaborate closely with Marketing, Product Management, Finance, Operations, Supply Chain, and Customer Service teams to execute business objectives.
• Influence and drive alignment across cross-functional teams to ensure successful project execution.
• Deliver customer presentations, business updates, and product training sessions.
• Mentor and support sales team members by sharing best practices, coaching, and development opportunities.

Diversity of thought and experience

Certain skillsets/experiences are necessary; however, others can be developed along the way.

Required Qualifications

• Bachelor’s degree in business, marketing, or related field (or equivalent experience).
• 7+ years of progressive sales, account management, or category management experience, with significant experience managing Amazon Retail accounts (or equivalent experience).
• 5+ years of sales experience in marine, outdoor, home improvement, automotive industries, or related industry (or equivalent experience).
• 3+ years selling technical or engineered products (or equivalent experience).
• Proven success managing large, complex retail accounts and multi-layered stakeholder environments.
• Proficiency in Microsoft Excel, PowerPoint, and Word; Power BI a plus.
• Strong analytical skills with the ability to interpret data and drive customer insights.
• Proven territory‑management experience, including call planning and pipeline development.
• Excellent communication, interpersonal, and presentation skills.
• Solid understanding of basic financial statements.
• Strong strategic and day‑to‑day problem‑solving abilities.
• Proven track record of driving sales growth with customers.
• Strong creative problem‑solving and critical‑thinking abilities.
• Flexibility to adapt to rapidly changing markets.

Preferred Qualifications

• MBA or Masters’s degree preferred.
• Deep understanding of Amazon Retail, Vendor Central, Amazon merchandising, and digital commerce strategies.
• Meaningful sales or sales‑management experience in the marine or fishing industry.

The hiring range for this position is 103,200 - 144,000 annually. The actual base pay offered will vary based on multiple factors including job-related knowledge/skills, relevant experience, business needs, and geographic location. Compensation decisions are dependent upon the specifics of the candidate’s qualifications and the business context.

In addition to base pay, this position is eligible for an annual discretionary bonus. This position is eligible to participate in Brunswick's comprehensive and high-quality benefits offerings, including medical, dental, vision, paid vacation, 401k (up to 4% match), Health Savings Account (with company contribution), well-being program, product purchase discounts and much more. Details about our benefits can be foundhere.

Why Brunswick?

Whatever tomorrow brings, we’ll be at the leading edge. As the clear leader in the marine industry, we’re committed to our values and supporting our exceptional people. We offer and encourage growth opportunities within and across our many brands. In addition, we’re proud of being recognized for making a splash with numerous awards!

Navico Group

Navico Group is a stand-alone division of Brunswick, the world’s largest recreational marine business.

Navico Group is the global leader in technology, systems and solutions for a variety of industries, from Marine & RV to Specialty Vehicles and beyond. Our broad portfolio consists of the industry's leading brands in Power Systems, Digital Systems, Fishing Systems, and Performance Components including Ancor, Attwood, B&G, BEP, Blue Sea Systems, C-MAP, CZone, Garelick, Lenco, Lowrance, Marinco, MotorGuide, Mastervolt, ProMariner, RELiON, Simrad and Whale.

Our team is committed and driven, every day, to be the most trusted supply partner to the marine and mobile industries...and beyond.

Next is Now!

We value growth and development, recognizing that people come with a wealth of experience and talent beyond just the technical requirements of a job. If your experience is close to what you see listed here, please still consider applying. Diversity of experience and skills combined with passion is a key to innovation and inspiration. Therefore, we encourage people from all backgrounds to apply to our positions. Please let us know if you require accommodations during the interview process.

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