Sr Internal Communications Specialist

Southwest Airlines Co.; Dallas (TX); On-site; USD 77,000 - 86,000; Full time

Benefits offered by this job

Fly for free on Southwest flights

Retirement plan contributions up to 9.

Profit sharing opportunities

Competitive health insurance

401(k) match

Job summary

Southwest Airlines Co. seeks a Sr Internal Communications Specialist to provide counsel and translate business priorities into clear messages for Employees across the Company. You will collaborate with teams to shape tone, channel selection, and messages, coordinating details to bring plans to life and strengthen engagement.

You will help reduce information overload, maintain consistency across internal and social channels, and ensure employees stay informed and connected.

Qualifications

• High school diploma or GED required.
• Experience contributing to complex communication efforts.
• Experience on cross-functional project teams to provide communications insight and support.
• Ability to provide communications counsel to clients and create communication plans and messages.

Responsibilities

• Provide communications counsel to colleagues —determining appropriate tone, message, and channel to deliver clear and effective messages that align with Company objectives
• Demonstrate autonomy in the execution of defined message and channel strategy, gathering inputs from multiple sources, obtaining and coordinating the proper approvals, and partnering with other departments or outside partners as needed to build and execute communication strategy
• Act and advise the business with a broad set of stakeholders in mind
• Partner with Team to execute communication strategies to create deeper engagement with multiple stakeholders
• Contribute to SWALife and other Companywide, external, and/or department channels as needed
• Ensure consistency among internal, external, and social messaging
• Establish effective liaison relationships with other Southwest departments for support in communicating departmental initiatives
• Direct efforts to construct the Southwest story for maximum engagement, and challenge the Team when there is risk of information overload or change fatigue
• Own and deliver on defined elements of communication strategies and projects under the guidance of direct Leader
• Responsible for execution of communications strategy set by Team across multiple topics or work groups
• Work with direct Leader to frame solutions to emerging issues, and subsequently define and execute appropriate communication strategies to support the best outcome
• Able to craft a broad set of communications tactics independently with input or guidance from direct Leader
• Identifies opportunities to optimize our Team’s ways of working; influences outcomes within well-defined scope
• May perform other job duties as directed by Employee’s Leaders

Skills

Communication skills

Active listening

Oral & written communication

Analytical thinking

Stakeholder management

Independent decision making

Attention to detail

Education

High School Diploma or GED

Job description

Our Company Promise

We are committed to provide our Employees a stable work environment with equal opportunity for learning and personal growth. Creativity and innovation are encouraged for improving the effectiveness of Southwest Airlines. Above all, Employees will be provided the same concern, respect, and caring attitude within the organization that they are expected to share externally with every Southwest Customer.

Department

Communications & Brand Reputation

Our Company Promise

We are committed to provide our Employees a stable work environment with equal opportunity for learning and personal growth. Creativity and innovation are encouraged for improving the effectiveness of Southwest Airlines. Above all, Employees will be provided the same concern, respect, and caring attitude within the organization that they are expected to share externally with every Southwest Customer.

Job Description

Bring strategy, creativity, and Heart to the communications that keep Southwest Airlines connected and moving forward. As a Sr Internal Communications Specialist, you’ll provide communication counsel and turn business priorities into clear, engaging messages for Employees across the Company. You’ll collaborate with Teams and stakeholders to determine the right message, tone, and channel, then coordinate the details needed to bring communication plans to life. By shaping meaningful stories, ensuring consistency across channels, and considering the impact on different audiences, you’ll help strengthen engagement, reduce information overload, and keep Employees informed and connected.

Additional details

• The culture of Southwest Airlines means we value the camaraderie, collaboration, and innovation that occurs when we come together and interact face-to-face at our vibrant Corporate Campus. Due to the nature of this role, you would be required to work from our Dallas, TX Headquarters facility during business hours.
• U.S. citizenship or current authorization to work in the U.S. required and no current or future work authorization sponsorship available.

We’re committed to fair hiring practices and to making employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, military or veteran status, disability, genetic information, or other legally protected characteristics.

Responsibilities

• Provide communications counsel to colleagues —determining appropriate tone, message, and channel to deliver clear and effective messages that align with Company objectives
• Demonstrate autonomy in the execution of defined message and channel strategy, gathering inputs from multiple sources, obtaining and coordinating the proper approvals, and partnering with other departments or outside partners as needed to build and execute communication strategy
• Act and advise the business with a broad set of Stakeholders in mind
• Partner with Team to execute communication strategies to create deeper engagement with multiple Stakeholders
• Contribute to SWALife and other Companywide, external, and/or department channels as needed
• Ensure consistency among internal, external, and social messaging
• Establish effective liaison relationships with other Southwest departments for support in communicating departmental initiatives
• Direct efforts to construct the Southwest story for maximum engagement, and challenge the Team when there is risk of information overload or change fatigue
• Own and deliver on defined elements of communication strategies and projects under the guidance of direct Leader
• Responsible for execution of communications strategy set by Team across multiple topics or work groups
• Work with direct Leader to frame solutions to emerging issues, and subsequently define and execute appropriate communication strategies to support the best outcome
• Able to craft a broad set of communications tactics independently with input or guidance from direct Leader
• Identifies opportunities to optimize our Team’s ways of working; influences outcomes within well-defined scope
• May perform other job duties as directed by Employee’s Leaders

Knowledge, Skills And Abilities

• Knowledge of communication and delivery methods including alternative ways to inform and entertain via written, oral, and visual media
• Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar
• Skilled in using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems
• Skilled in giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and applying relevant information to communication strategy and messaging
• Ability to listen, understand, and communicate ideas presented in writing and/or in speaking with others
• Ability to handle complex tasks with independent decision making
• Ability to combine pieces of information to form general rules or conclusions (includes finding a relationship among seemingly unrelated events)
• Ability to quickly make sense of, combine, and organize information into meaningful patterns

Education

• Required: High School Diploma or GED

Experience

• Intermediate-level experience, fully functioning broad knowledge in:
  • Contributing to complex communication efforts, either from within a business organization or with a strong partnership with the business
  • Working on cross-functional project teams to provide communications insight and support
  • Providing communications counsel to clients and creating communication plans and messages

Licensing/Certification

• N/A

Physical Abilities

• Ability to perform work duties from [limited space work station/desk/office area] for extended periods of time
• Ability to communicate and interact with others in the English language to meet the demands of the job
• Ability to use a computer and other office productivity tools with sufficient speed and accuracy to meet the demands of the job

Other Qualifications

• Must maintain a well-groomed appearance per Company appearance standards as described in established guidelines
• Must be a U.S. citizen or have authorization to work in the United States as defined by the Immigration Reform Act of 1986
• Must be at least 18 years of age
• Must be able to comply with Company attendance standards as described in established guidelines
• Must be willing to travel for work as needed
• Must be willing to work outside of 8-5 hours as needed depending on the needs of the business
• Must meet confidentiality expectations pertaining to confidential, proprietary, and sensitive Company information

Pay & Benefits

Competitive market salary from $77,200 - $85,800* depending on qualifications and experience. For eligible Leadership and individual contributor roles, additional bonus opportunities are available and awarded at the discretion of the company.

Benefits You’ll Love

• Fly for free, as a privilege, on any open seat on all Southwest flights (your eligible dependents too)
• Southwest will help fund your Retirement Savings Plan with Company contributions up to 9.3% of your eligible earnings**
• Potential for annual Profit Sharing contribution in the Southwest Retirement Savings Plan- when Southwest profits, you profit***
• Competitive health insurance for you and your eligible dependents (including pets)
• Southwest offers health plan coverage options that start from the very first day of employment. You will have 30 days to select and enroll in your health plan with coverage retroactively available to your first day of employment.
• Explore more Benefits you’ll love: https://careers.southwestair.com/benefits
• Pay amount does not guarantee employment for any particular period of time.
• 401(k) match contributions are subject to Retirement Savings Plan vesting schedule and applicable IRS limits
• ProfitSharing contributions are subject to Retirement Savings Plan vesting schedule and are made at the discretion of the Company.

Southwest Airlines is an Equal Opportunity Employer.

Job Posting End Date 10/16/2026