Sr. Integrated Marketing Manager - US

Kids II Inc.; Atlanta (GA); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Competitive pay

Flexible hours

Generous benefits

Job summary

Kids II Inc. is seeking a Senior Integrated Marketing Manager to lead GTM planning and execution for major product launches and strategic brand priorities.

You will translate insights into integrated launch strategies that drive consumer engagement, retail readiness, and commercial performance at scale, working with cross-functional teams across categories and regions. The role emphasizes product marketing, brand strategy support, and customer marketing, with strong analytical and storytelling

Qualifications

• 5–8 years of progressive experience in brand marketing, integrated marketing, product marketing, or go-to-market roles in consumer goods.
• Experience leading integrated campaigns end-to-end across multiple channels and stakeholders.
• Experience developing GTM briefs, launch toolkits, and cross-functional activation plans.
• Experience managing agencies or internal creative teams.
• Bachelor’s degree in Marketing, Business, Communications, or related field; MBA a plus.
• Strong analytical fluency using performance data to evaluate outcomes and actions.
• Digital marketing knowledge including e‑commerce, media, social, paid search, attribution, and optimization.
• Consumer insights ability to translate findings into campaigns and launches.
• Strong storytelling and consumer intuition with clear narratives and plans.
• Excellent written and verbal communication; ability to present and drive decisions.
• High creative standards balanced with business realities; strong project management.

Responsibilities

• GTM strategy, planning, and execution across major product launches and brand priorities.
• Product marketing: develop cross-functional strategies for retail and digital touchpoints.
• Brand strategy support: shape integrated strategy and messaging directions.
• Brand marketing lead: create consumer-facing assets and campaigns across channels.
• Customer marketing: align launches with key accounts and retail partners.
• Cross-functional orchestration: lead briefing sessions and milestone reviews.
• Marketing analysis and optimization: measure results and derive actionable insights.
• Competitive intelligence: monitor market activity and inform planning.

Skills

GTM Strategy

Brand Marketing

Product Marketing

Cross-functional Leadership

Customer Marketing

Marketing Analytics

Campaign Management

Education

Bachelor's degree

Tools

PowerPoint

Excel

Word

Job description

Summary

Senior Integrated Marketing Manager – responsible for GTM planning and execution across major product launches and strategic brand priorities within Kids2’s portfolio of brands. Translates product, brand, customer, and market insights into integrated launch strategies that drive consumer engagement, retail readiness, and commercial performance at scale. Works closely with Category, Insights, Performance Marketing, Sales, Creative, Social, Ecommerce, Legal and regional teams.

Responsibilities and Essential Functions

• GTM Strategy, Planning, and Execution: Accountable for GTM planning and execution across major product launches and strategic brand priorities. Translate category strategy, consumer insights, and business priorities into clear, actionable GTM briefs, launch plans, and activation toolkits. Define campaign objectives, target audiences, success metrics, and activation pathways in alignment with commercial and brand goals. Establish integrated calendars, milestone reviews, and readiness checkpoints to ensure on‑time execution and launch preparedness.
• Product Marketing: Own the development and management of cross‑functional product marketing strategies across retail and digital touchpoints. Lead launch planning processes that include communication briefs, creative reviews, content creation, packaging, and retail/eCommerce shelf readiness. Ensure product launches are supported by clear, consistent, and consumer‑relevant messaging across all touchpoints.
• Brand Strategy Support: Support the Director, Brand Strategy in shaping integrated brand strategy, messaging priorities, and go‑to‑market direction. Contribute strategic thinking to launch planning by connecting consumer insights, business needs, and brand objectives. Help translate brand priorities into actionable plans and toolkits that can be executed consistently across markets and channels. Identify opportunities to strengthen brand positioning and consumer relevance through GTM planning.
• Brand Marketing Lead: Lead development of consumer‑facing marketing assets and campaigns that bring products to market with consistency and impact. Partner with Creative, Social, and Performance Marketing to shape advertising, social/community building, influencer, PR, and retail experience plans. Maintain high creative standards while balancing business realities, timing, and operational requirements.
• Customer Marketing: Partner with key accounts such as Amazon, Target, Walmart, and Babylist, as well as global and regional Sales teams, to align launch plans with customer marketing needs. Collaborate with Performance Marketing and Sales to support paid media and retail activations that drive conversion and market impact. Ensure customer and channel requirements are incorporated into launch strategies and toolkits.
• Cross‑Functional Orchestration and Leadership: Serve as a key connector across Category, Insights, Marketing Operations, Creative, Social, Sales, Ecommerce, and Legal to drive executional alignment. Lead cross‑functional briefing sessions, milestone reviews, and decision points to maintain a single source of truth for GTM plans and launch readiness. Identify risks, dependencies, and blockers early, and recommend solutions to keep launches on track. Influence partners across the organization without direct authority to drive accountability and timely execution.
• Marketing Analysis and Optimization: Define and align integrated success metrics, including launch readiness, engagement, conversion, brand health, and commercial performance indicators. Partner with Insights, Category, Ecommerce, Social, and Sales to measure results, synthesize learnings, and identify optimization opportunities. Lead marketing performance reviews and post‑launch recaps, translating findings into actionable recommendations for future launches. Use performance data and consumer insights to improve campaign targeting, channel selection, creative effectiveness, and GTM strategy. Support the Director, Brand Strategy in developing performance narratives and insight‑based recommendations for leadership.
• Competitive Intelligence: Monitor competitive launches, market trends, and category activity to inform GTM planning and strengthen launch positioning. Prepare and present competitive updates and strategic recommendations to increase organizational awareness and support decision‑making.

Qualifications and Experience

• 5–8 years of progressive experience in brand marketing, integrated marketing, product marketing, or go‑to‑market roles within consumer goods.
• Demonstrated experience leading integrated campaigns end‑to‑end across multiple channels and stakeholders.
• Experience developing GTM briefs, launch toolkits, and cross‑functional activation plans.
• Experience managing agencies and/or internal creative teams (strongly preferred).
• Bachelor’s degree in Marketing, Business, Communications, or a related field required; MBA or advanced degree a plus.
• Strong analytical fluency and comfort using performance data to evaluate outcomes and recommend actions.
• Digital marketing knowledge including e‑commerce, media, social, paid search, attribution, and optimization.
• Consumer insights experience with the ability to translate findings into campaign and launch improvements.
• Strong strategic storytelling and consumer intuition, with the ability to convert insights into compelling narratives and marketing plans.
• Excellent written and verbal communication; confident presenter who can simplify complexity and drive decisions.
• High creative standards with the ability to balance creative ambition with business realities.
• Strong project management, organizational, and prioritization skills in a fast‑paced, matrixed environment.
• Certificates, licenses, registrations: None required.

Computer / Technical Skills

Proficient in PowerPoint, Excel, and Word.

Physical Demands

Frequently required to sit; flexible use of hands; reach with hands and arms; stoop, kneel, crouch, or crawl. Occasionally required to stand, walk, taste or smell. Must regularly lift and/or move up to 10 pounds and occasionally lift and/or move up to 25–50 pounds. Specific vision abilities required include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus.

Work Environment

General office environment.

Benefits

We offer competitive pay, flexible hours, and generous benefits.

Drug‑Free Workplace • M/F/D/V

Kids2 is a global company that designs solutions to help early‑stage parents and families create tiny wins that build bright futures.