Sr. Influencer Manager

Oats Overnight; Phoenix (AZ); On-site; USD 120,000 - 150,000; Full time

Benefits offered by this job

Full Benefits: Medical, Dental, Vision

Parental Leave

4 Weeks of paid time off

Weekly Pay

Stock options

Free oatmeal

Job summary

Oats Overnight is seeking a Senior Influencer Manager to own our omnichannel creator program across brand, performance, affiliate, and retail. You’ll inherit momentum and scale it, optimize strategies, and build an ecosystem that delivers.

Partner with growth, creative, and retention teams to repurpose top creator assets for paid social, email, SMS, Amazon, and on-site. This role requires data-driven decision making, strong relationships with creators, and contract negotiations to grow a

Qualifications

• 4+ years in influencer, creator, or affiliate marketing in CPG, food, beverage, supplements, beauty, or adjacent DTC.
• Bachelor’s degree in Marketing, Communications, or related field preferred, or equivalent experience.
• Proven track record managing direct relationships with creators and talent managers, negotiating rates and usage rights.
• Exceptionally organized with many partners, contracts, deadlines; operating excellence is essential.
• Experience building processes, frameworks, and starting projects from scratch.
• Analytically grounded and comfortable using data to justify decisions.
• Native fluency in the creator landscape (TikTok, Instagram, YouTube, etc.).
• Proven ability to influence at multiple levels without formal authority.

Responsibilities

• Own omnichannel influencer strategy: define how each tier is measured and funded.
• Scale the program by managing contracts, approvals, and operations.
• Build and launch affiliate programs, including recruiting, commissions, tracking, and payouts.
• Develop a rigorous, data-driven approach to testing and reallocating budget.
• Lead retail influencer initiatives to drive trial and velocity for key accounts.
• Repurpose top creator assets for paid social, email, SMS, Amazon, and on-site.
• Lead product seeding for Flavor launches and new products.
• Create playbooks: templates, contracts, usage rights, rate cards, workflows.

Skills

Influencer marketing

Creator relations

Contract negotiations

Data analytics

Budget management

Education

Bachelor’s degree in Marketing/Communications

Job description

A Little About

Oats Overnight is on a mission to build a generational CPG brand. Since 2016, our high-protein, drinkable oatmeal has reached over a million customers through direct-to-consumer, and we’re now scaling with all major nationwide retail and club partners. Our goal: become a household brand by leveraging speed, storytelling, and strategy.

A Little About

Oats Overnight is on a mission to build a generational CPG brand. Since 2016, our high-protein, drinkable oatmeal has reached over a million customers through direct-to-consumer, and we’re now scaling with all major nationwide retail and club partners. Our goal: become a household brand by leveraging speed, storytelling, and strategy.

We are vertically integrated: we develop, manufacture, and fulfill everything in-house. This operational control allows us to engage customers directly into the R&D process, an initiative where we were first-to-market in CPG. It also makes our brand tangible and real: our factory, our team, and our product pipeline are all part of the narrative.

This is an exciting stage - we are emerging as a significant omni-channel brand and launching new products to capture significant market share across verticals. We want you to help us get there.

Every teammate here has equity because we’re building something big, and everyone plays an important role. If you’re excited about building a brand that does things differently, this is that opportunity.

What's The Job

Oats Overnight is looking for a Senior Influencer Manager to own our influencer program across brand, performance, affiliate, and retail. You’ll inherit a lot of momentum that is already in place and we’re looking for someone to optimize it, challenge what’s not working, accelerate what is, and build an ecosystem that can quickly scale. You’ll manage agency relationships, build out direct creator relationships, and build an affiliate program from the ground up. We’re looking for someone who is both strategic and an executor and really understands the influencer landscape and how to leverage data to select the right influencers, optimize creative, and evaluate performance.

What You’ll Be Doing, Stop Scanning and Read This Part

• Own omnichannel influencer strategy: You’ll own the full creator strategy across brand influencers, performance/CAC influencers for DTC, and influencers to support DTC. You’ll define how each tier works, what it’s measured on, and how much we spend against it.
• Scale the program fast: We’re looking for someone who can manage a lot at once in order to make influencer a leading muscle in our omnichannel marketing strategy. You’ll oversee contract negotiations, sourcing approvals, content approvals, and more.
• Build out affiliate: You’ll partner with other team members to launch affiliate – either homegrown or through an affiliate platform. You’ll lead recruiting, commission and incentive structures, tracking and attribution, link and code hygiene, payouts, and ongoing optimization. This includes affiliate through TikTok Shop and Amazon.
• Build the performance side with rigor: Brief to a hypothesis, test hooks, review results, and reallocate budget toward what actually drives new customers at target CAC.
• Lead retail influencer initiatives: You’ll build programs to drive trial and improve velocities to support key initiatives and accounts.
• Leverage content across channels: You’ll partner with growth, creative, and retention to make sure the best creator assets get repurposed into paid social, email, SMS, Amazon, and on-site.
• Build a seeding program: Lead product and flavor launches on the creator side. We launch Flavors in Development (FID) every month plus new products, and you’ll recommend and execute programs to drive excitement around them.
• Build the playbook and the systems: Briefing templates, contracts and usage rights, tiering and rate cards, gifting and seeding workflows, tooling and platform selection, tracking and reporting.
• Manage budget and forecast: You’ll own the influencer and affiliate budget, allocate it across brand and performance, and forecast what the program can deliver as it scales.
• Brand safety: You’ll vet partners, manage disclosure and FTC compliance, keep claims accurate and substantiated, and handle the occasional issue with judgment and speed.
• Other duties as assigned.

What You’ve Done And Who You Are

• 4+ years in influencer, creator, or affiliate marketing — CPG, food, beverage, supplements, beauty, or adjacent DTC preferred.
• Bachelor’s degree in Marketing, Communications, or related field preferred, or equivalent experience.
• You’ve managed direct relationships with creators and talent managers, negotiated rates and usage rights, and built partnerships that renew.
• Exceptionally organized — dozens of partners, contracts, deliverables, and deadlines in flight and nothing slips. Operating excellence is the job, not a nice-to-have.
• Comfortable building from scratch — you’ve created process, built frameworks, and started things that didn’t exist before.
• Analytically grounded. You’re comfortable in the data and can use it to make a case or change direction.
• Native fluency in the creator landscape — TikTok, Instagram, YouTube, etc.
• Leverages AI tools to help drive efficiency and focus on the work only humans can do.
• A natural collaborator who can influence without authority — you work well with channel leads, creative teams, and leadership without needing formal power to move things forward.
• Handles competing priorities without drama. Fast environments energize you; you don’t wait to be told what’s next.
• Someone that can partner and influence at all different levels.
• Ability to handle multiple priorities and navigate in a fast moving environment.
• A relentless drive to get things done.
• Flexible, willing, and quick to learn new processes, new technology, and new ways of thinking.

Why You Might Like Working Here

• This is going to be fun.
• Casual, friendly culture. We’re serious about what we do but we don’t take ourselves too seriously.
• Every employee has equity.
• High growth potential with opportunities to expand.
• Free oatmeal. It’s very good.

Why You Might Not Like Working Here

• It’s not a cushy job, the bar is high.
• We are growing quickly, and have a fast-paced work environment.

Our Core Values

• Ownership — We are all owners. We show up with passion and accountability in everything we do. If something’s broken, fix it or call it out.
• Rational — How we decide matters. We focus on what we can control and make high-quality decisions repeatedly.
• Iterative — We challenge the status quo and improve constantly. When data or situations change, we adapt.
• Curiosity — We ask questions, even when it’s uncomfortable. Learning and leading go hand in hand.

Physical Demands

• Prolonged periods sitting at a desk and working on a computer.
• You must be able to safely and successfully perform the essential job functions consistent with the ADA, FMLA, and other federal, state, and local standards.
• You must be able to maintain regular, punctual attendance consistent with the ADA, FMLA, and other federal, state, and local standards.

The Perks

• Full Benefits: Medical, Dental, Vision and 401k.
• Parental Leave.
• 4 Weeks of paid time off.
• Weekly Pay.
• Stock options, every employee is an owner.
• Free, delicious oatmeal.

We value people who roll up their sleeves and support their fellow team members. We embrace diversity and encourage equal opportunity every chance we get, and we look forward to learning from people whose backgrounds, skills, and perspectives challenge and enrich our own.

Oats Overnight provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, marital status, amnesty, or status as a covered veteran in accordance with applicable federal, state, and local laws. Oats Overnight complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities.