Sr Industry Product Marketing Manager (Financial Services)

Salesforce; Indianapolis (IN); On-site; USD 143,000 - 217,000; Full time

Job summary

Salesforce seeks a Senior Industry Product Marketing Manager for Financial Services to lead go-to-market strategy, messaging, and content for banking, wealth and asset management, and insurance. You will partner with Sales, Industry Advisors, and Product to drive pipeline and platform adoption through AI-enabled programs.

The role requires strong storytelling, executive presence, cross-functional influence, and hands-on work with AI tools to shape sessions, events, and customer assets across the

Qualifications

• 7+ years of product marketing or related experience in SaaS or enterprise technology.
• Working knowledge of the Financial Services industry — banking, wealth and asset management, and insurance.
• Track record turning market signals into positioning and GTM plans used by Sales.
• Experience creating content across the funnel from leadership to sales playbooks.
• Comfort presenting on stage and coaching executives through scripts.
• Independent with executives and able to navigate ambiguity.
• Hands-on AI tools experience in marketing context: Claude Code, Slack Skills, Gemini.

Responsibilities

• Strategy: develop GTM plans for Financial Services to drive pipe and ACV.
• Messaging: craft narrative including agentic AI capabilities for the industry.
• Content: create assets like e-books, data sheets, thought leadership content, demos, and sales assets.
• Customer Engagement: develop success stories and event content with executives.
• Stakeholder Alignment: operate across a matrixed organization with executives.
• Event Narrative & Storytelling: own session content and stages for Salesforce events.
• Website: manage industry pages with up-to-date messaging.
• Webinars: produce engaging content for digital channels.
• AI: lead AI projects to improve team efficiency; experience with Claude Code, Slack Skills, Gemini.

Skills

7+ years experience

SaaS / enterprise tech

Financial Services knowledge

Go-to-market planning

Executive communication

AI in marketing

Content development

Tools

Claude Code

Slack Skills

Gemini

Job description

Job Category

Marketing & Communications

Job Details

About Salesforce

We are looking for an experienced Senior Industry Product Marketing Manager to join our Financial Services industries team.

You will drive awareness of how Salesforce helps our financial services customers solve industry-specific problems and create the foundation for future success in the era of the agentic enterprise. You will get to work closely with Sales, Industry Advisors, and our Product organization to shape and execute on comprehensive go-to-market plans. Successful candidates will be strong at strategy, storytelling, stakeholder alignment and AI orchestration. At Salesforce our marketers have embraced the full power of AI and bring a drive to figure out the best ways it can help us do our work and serve our stakeholders and customers better.

Your Responsibilities Will Include:

• Strategy: Leverage market signals, competitive intelligence, and Sales data to develop go-to-market plans for the Financial Services industry (banking, wealth and asset management, and insurance) that drive pipe, help Sales close ACV, and drive customer adoption
• Messaging: Craft a messaging strategy and broader narrative that articulates the value for our Salesforce platform including our agentic AI capabilities for the industry
• Content: Understand what content performs best in which part of the funnel. Create compelling content that avoids jargon and provides value. This includes e-books, data sheets, thought leadership content, demo videos, and sales assets like playbooks.
• Customer Engagement: Engage directly with customers and their executives to develop success stories and compelling event content when they are speakers. You have the credibility, judgment, and executive presence to represent Salesforce in high-stakes conversations independently.
• Stakeholder Alignment: Salesforce a highly matrixed organization and you will work across stakeholders at various levels. Know when to involve them and how to manage multiple asks. Have executive presence.
• Event Narrative & Storytelling: A significant portion of this role is showing up at events to drive pipeline. This individual will be responsible for session ownership from beginning to end - from setting the content strategy to translating the corporate message for Financial Services to sometimes delivering it on stage. This includes developing scripts and slides for yourself and other speakers for keynotes and breakout sessions for Salesforce-owned events and third party events. You will also be asked to present and represent on stage and in executive reviews leading up to the event.
• Website: Own industry pages on the website - keep them updated with the latest messaging and positioning and use data to maximize this channel.
• Webinars: Create compelling content for this digital channel that keeps the audience engaged
• AI: Every part of the above should use AI as a starting point. Develop AI projects that help the whole team operate more effectively. Experience in Claude Code, Slack Skills, and Gemini a must.

Position Requirements:

• 7+ years of product marketing or related experience, ideally in SaaS or enterprise technology
• Working knowledge of the Financial Services industry — banking, wealth and asset management, and insurance — enough to speak credibly with customers and Sales without needing a translator
• A track record of turning market and competitive signals into positioning, messaging, and go-to-market plans that Sales actually uses
• Experience developing content across the funnel — from thought leadership to sales playbooks — and knowing which format earns attention at which stage
• Comfort presenting on stage and coaching other speakers, including executives, through scripts and talk tracks for keynotes and breakouts
• Proven ability to work independently with executives (internal and customers)
• Scrappy and comfortable with ambiguity. Doesn't let ego get in the way of getting the job done
• Strong cross-functional influence — Sales, Product, Industry Advisors, and marketing peers — without needing formal authority to get alignment
• Hands-on experience with AI tools in a marketing context; Claude Code, Slack Skills, and Gemini required
• A bias toward building and testing AI-assisted workflows rather than waiting for someone else to hand you the process
• Excellent written and oral communication skills, with the range to write both a data sheet and a keynote script

Unleash Your Potential

Accommodations

If you need a reasonable accommodation during the application or the recruiting process, please submit a request via this Accommodations Request Form.

Posting Statement

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Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that’s inclusive, and free from discrimination. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.

In the United States, compensation offered will be determined by factors such as location, job level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. Salesforce offers a variety of benefits to help you live well including: time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. More details about company benefits can be found at the following link: https://www.salesforcebenefits.com.At Salesforce, we believe in equitable compensation practices that reflect the dynamic nature of labor markets across various regions.The typical base salary range for this position is $143,400 - $216,900 annually.The range represents base salary only, and does not include company bonus, incentive for sales roles, equity or benefits, as applicable.