Sr. Human Resources Business Partner (Sales)

BDA, LLC; New York (NY); Hybrid; USD 100,000 - 115,000; Full time

Benefits offered by this job

Paid time off

Volunteer day

Benefits package

401k plan

Job summary

BDA is seeking a Sr. HR Business Partner to provide strategic HR partnership across the U.S. sales organization.

The role emphasizes on‑site daily collaboration with an occasional remote day, requiring travel to multiple BDA locations as needed. You will guide talent development, performance management, and organizational design while supporting leadership through change and engagement initiatives. The successful candidate will bring 7–10 years of HRBP experience, a strong track record with

Qualifications

• Bachelor’s degree in Human Resources, Business, or related field preferred.
• HR certifications are a plus.
• 7–10 years in a full‑time HRBP role.
• Experience partnering with sales organizations is highly valued.

Responsibilities

• Act as primary contact for employees and managers; build relationships with internal clients.
• Support delivery of HR initiatives and processes within client groups.
• Drive leadership development, coaching, and performance management.
• Collaborate with Sales and HR teams to deliver consistent employee experiences.
• Lead complex employee relations matters including investigations and disciplinary processes.

Skills

HR business partnering

HR compliance

Stakeholder management

Communication

Multitasking

HRBP experience

Travel willingness

Education

Bachelor’s degree in Human Resources or Business

HR certifications (preferred)

Job description

Location:

• This role is based in any of our Regional Merchandise Centers (Dallas, TX, Austin, TX, Indianapolis, IN, New York, NY, Woodinville, WA, Troy, MI, Atlanta, GA ) and requires you to work onsite 4 days per week, with 1 day remote.
• To be considered, you mustlive within commuting distance, as regular in-person collaboration is a key part of the role.

The Sr. HR Business Partner is responsible for providing strategic partnership and consultation to their respective business leaders and units. The Sr. HRBP will advise on the HR aspects of business decisions and ensure alignment with company culture and practices to improve organizational success. This hands‑on role provides human resources services in the areas of employee and leadership development, employee relations, performance management, employee engagement to the Sales unit. This position requires working on‑site daily with some flexibility.

Responsibilities

• Act as primary contact for employees and managers. Build a strong business relationship with the internal clients and stakeholders.
• Develop a strong understanding of the business. Proactively support the delivery of HR initiatives and processes.
• Identify opportunities for HR strategic influence within client groups and set objectives in partnership with leaders accordingly.
• Effectively drive leadership development, management/employee coaching, and performance management
• Partner with management teams to assist in optimizing people, strategy, structure, process and culture, and facilitate the delivery of HR services as appropriate
• Conduct regular meetings with leaders to review talent, provide advice and recommendations on performance management, development, organizational design, etc.
• Consult with management to address root causes of performance issues, resolving issues with a detailed approach. Counsel management on disciplinary actions ensuring consistency and adherence to policies.
• Partner with Sales teams to identify specific talent development needs for the facility and collaborate with the L&D Director.
• Identify, evaluate, and participate in human resource policy and program development in partnership with the HR team.
• Proactively identify and develop programs, or tools to positively affect morale and retention.
• Apply extensive knowledge of human resource principles, concepts, industry practices and standards in the analysis of information and projects.
• Assist in the ideation and execution of multiple employee recognition events throughout the year.
• Support organizational changes and business initiatives with thoughtful planning, communication, and risk assessment.
• Use people data and workforce insights to identify trends, recommend actions, and improve engagement, retention, and organizational effectiveness. (Workday experience is a plus)
• Collaborate with Talent Acquisition, Compensation & Benefits, Payroll, People Operations, and other HR partners to deliver a strong and consistent employee experience.
• Act as the primary HR partner for leaders and employees across the U.S. sales organization providing strategic and hands‑on support across the employee lifecycle.
• Coach and advise leaders on organizational design, workforce planning, talent development, performance management, and change leadership.
• Lead and support complex employee relations matters, including investigations, performance concerns, grievances, disciplinary processes, absence management, and exits.
• Other job duties as assigned.

What You Bring

• Strong HR business partnering experience at a sales organization.
• Strong knowledge of employment practices and HR compliance considerations with the ability to learn and navigate across the U.S.
• A proven ability to build credibility with senior stakeholders, influence decisions, and balance employee and business needs with sound judgment.
• Excellent communication, collaboration, and relationship‑building skills across functions, cultures, and levels of the organization.
• A practical, solutions‑oriented approach and the ability to manage multiple priorities in a fast‑moving environment.
• Minimum 7-10 years working in a full‑time HRBP role partnering with leaders on people strategies.
• Bachelor’s degree in Human Resources, Business, or a related field is preferred. HR certifications are a plus.
• Periodic travel to other BDA locations as business needs require.

Why BDA?

BDA is a place where creativity, partnership, and customer care come together. For more than 40 years, we have helped some of the world’s most recognized brands create memorable experiences through branded merchandise, gifting, and custom programs. We are proud of the work we do, the relationships we build, and the people behind it all. At BDA, you will find a team that values collaboration, innovation, and a “get it done” mindset — while still making space for creativity, growth, and meaningful impact.

Our Core Values:

• BDA is a Team and a Family
• Always Strive to Be The Best
• Entrepreneurial Spirit
• Tigger Attitude
• Work Hard, Play Hard
• Make It Happen the Best Way
• Total Client Affinity & Advocacy

Want to learn more?So much to explore

• BDA Instagram: https://www.instagram.com/bda_inc/
• Harper + Scott (a BDA company): https://www.harperandscott.com/ & https://www.instagram.com/harperandscott/
• swagup (a BDA company) end-to-end Merch Ecommerce site:https://www.swagup.com/
• Idea Planet (a BDA company):https://www.ideaplanetlp.com/about
• BDA Careers Page: https://www.bdainc.com/careers/
• LinkedIn – BDA page: https://www.linkedin.com/company/bdainc/

/Remote/Onsite

We are pleased to share the base salary range for this position is $100,000 to $115,000. If you are hired at BDA, your compensation will be determined based on factors that may include geographic location, skills, education, and experience. In addition to these factors, we believe in the importance of pay equity and consider internal equity of our current team members as a part of any offer. In the spirit of pay transparency, the range listed is the full base salary range for the role and hiring at the top of the range would not be typical, in order to allow for future salary growth. The range listed is just one component of BDA’s total compensation and rewards programs, which includes: robust PTO; vacation, a paid volunteer day, holidays and summer Fridays, Benefits; medical, dental, vision, life, and AD&D insurance, 401k; tuition reimbursement, mental health and financial wellness programs and professional development opportunities including tuition reimbursement. Certain revenue-generating positions may be eligible for incentive compensation.

BDA is more than a workplace - it’s a family. For more than four decades we’ve promoted a vibrant and welcoming culture that not only accepts but demands you to be different. The quirky, the bold, the creative and the unique make up the foundation of a company that the most iconic brands in the world look to help tell their story through the power of merchandise.

Most companies claim to have the best people. We say to them, "Keep dreaming." Our people are second to none. They set us apart with their entrepreneurial spirit and ambition. They come to us from the likes of Amazon, Microsoft, Nordstrom, Starbucks and the sports world, bringing energy, bold ideas and a willingness to dive into the unfamiliar. It's our people that make BDA the top global Merchandise Agency to work for.

Location:

• This role is based in any of our Regional Merchandise Centers (Dallas, TX, Austin, TX, Indianapolis, IN, New York, NY, Woodinville, WA, Troy, MI, Atlanta, GA ) and requires you to work onsite 4 days per week, with 1 day remote.
• To be considered, you mustlive within commuting distance, as regular in-person collaboration is a key part of the role.

The Sr. HR Business Partner is responsible for providing strategic partnership and consultation to their respective business leaders and units. The Sr. HRBP will advise on the HR aspects of business decisions and ensure alignment with company culture and practices to improve organizational success. This hands‑on role provides human resources services in the areas of employee and leadership development, employee relations, performance management, employee engagement to the Sales unit. This position requires working on‑site daily with some flexibility.

Responsibilities

• Act as primary contact for employees and managers. Build a strong business relationship with the internal clients and stakeholders.
• Develop a strong understanding of the business. Proactively support the delivery of HR initiatives and processes.
• Identify opportunities for HR strategic influence within client groups and set objectives in partnership with leaders accordingly.
• Effectively drive leadership development, management/employee coaching, and performance management
• Partner with management teams to assist in optimizing people, strategy, structure, process and culture, and facilitate the delivery of HR services as appropriate
• Conduct regular meetings with leaders to review talent, provide advice and recommendations on performance management, development, organizational design, etc.
• Consult with management to address root causes of performance issues, resolving issues with a detailed approach. Counsel management on disciplinary actions ensuring consistency and adherence to policies.
• Partner with Sales teams to identify specific talent development needs for the facility and collaborate with the L&D Director.
• Identify, evaluate, and participate in human resource policy and program development in partnership with the HR team.
• Proactively identify and develop programs, or tools to positively affect morale and retention.
• Apply extensive knowledge of human resource principles, concepts, industry practices and standards in the analysis of information and projects.
• Assist in the ideation and execution of multiple employee recognition events throughout the year.
• Support organizational changes and business initiatives with thoughtful planning, communication, and risk assessment.
• Use people data and workforce insights to identify trends, recommend actions, and improve engagement, retention, and organizational effectiveness. (Workday experience is a plus)
• Collaborate with Talent Acquisition, Compensation & Benefits, Payroll, People Operations, and other HR partners to deliver a strong and consistent employee experience.
• Act as the primary HR partner for leaders and employees across the U.S. sales organization providing strategic and hands‑on support across the employee lifecycle.
• Coach and advise leaders on organizational design, workforce planning, talent development, performance management, and change leadership.
• Lead and support complex employee relations matters, including investigations, performance concerns, grievances, disciplinary processes, absence management, and exits.
• Other job duties as assigned.

What You Bring

• Strong HR business partnering experience at a sales organization.
• Strong knowledge of employment practices and HR compliance considerations with the ability to learn and navigate across the U.S.
• A proven ability to build credibility with senior stakeholders, influence decisions, and balance employee and business needs with sound judgment.
• Excellent communication, collaboration, and relationship‑building skills across functions, cultures, and levels of the organization.
• A practical, solutions‑oriented approach and the ability to manage multiple priorities in a fast‑moving environment.
• Minimum 7-10 years working in a full‑time HRBP role partnering with leaders on people strategies.
• Bachelor’s degree in Human Resources, Business, or a related field is preferred. HR certifications are a plus.
• Periodic travel to other BDA locations as business needs require.

Why BDA?

BDA is a place where creativity, partnership, and customer care come together. For more than 40 years, we have helped some of the world’s most recognized brands create memorable experiences through branded merchandise, gifting, and custom programs. We are proud of the work we do, the relationships we build, and the people behind it all. At BDA, you will find a team that values collaboration, innovation, and a “get it done” mindset — while still making space for creativity, growth, and meaningful impact.

Our Core Values:

• BDA is a Team and a Family
• Always Strive to Be The Best
• Entrepreneurial Spirit
• Tigger Attitude
• Work Hard, Play Hard
• Make It Happen the Best Way
• Total Client Affinity & Advocacy

Want to learn more?So much to explore

• BDA Instagram: https://www.instagram.com/bda_inc/
• Harper + Scott (a BDA company): https://www.harperandscott.com/ & https://www.instagram.com/harperandscott/
• swagup (a BDA company) end-to-end Merch Ecommerce site:https://www.swagup.com/
• Idea Planet (a BDA company):https://www.ideaplanetlp.com/about
• BDA Careers Page: https://www.bdainc.com/careers/
• LinkedIn – BDA page: https://www.linkedin.com/company/bdainc/

/Remote/Onsite

We are pleased to share the base salary range for this position is $100,000 to $115,000. If you are hired at BDA, your compensation will be determined based on factors that may include geographic location, skills, education, and experience. In addition to these factors, we believe in the importance of pay equity and consider internal equity of our current team members as a part of any offer. In the spirit of pay transparency, the range listed is the full base salary range for the role and hiring at the top of the range would not be typical, in order to allow for future salary growth. The range listed is just one component of BDA’s total compensation and rewards programs, which includes: robust PTO; vacation, a paid volunteer day, holidays and summer Fridays, Benefits; medical, dental, vision, life, and AD&D insurance, 401k; tuition reimbursement, mental health and financial wellness programs and professional development opportunities including tuition reimbursement. Certain revenue-generating positions may be eligible for incentive compensation.

BDA is more than a workplace - it’s a family. For more than four decades we’ve promoted a vibrant and welcoming culture that not only accepts but demands you to be different. The quirky, the bold, the creative and the unique make up the foundation of a company that the most iconic brands in the world look to help tell their story through the power of merchandise.

Best of all, BDA’s inclusive approach means that we welcome applicants from all backgrounds, including people of color, veterans, those with disabilities, LGBTQ+ individuals and people from other marginalized groups. We work actively to provide reasonable accommodations to all applicants. We’re happy to discuss workload and hours for all roles with your hiring manager as soon as you accept a job offer. At BDA, the competitive salary range for the role is $100,000 to $115,000.

Connect With Us!

Not ready to apply?Connect with usfor general consideration. For more information: www.bdainc.com For information about BDA's privacy policy for job applicants click here. Must be 18 years or older to apply.

BDA Inc. is an Equal Opportunity Employer. We are committed to creating an inclusive workplace and do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status, or any other characteristic protected by federal, state, or local law.