Sr GTM Specialist - NA, Sales GTM (SGTM) (Advertising)

Amazon; Seattle (WA); On-site; USD 148,000 - 200,000; Full time

Job summary

Amazon Advertising is seeking a Sales GTM leader to define global and regional direction for Ad Sales go‑to‑market in Seattle. You will articulate the voice of the customer to the Ads Product organization and collaborate with regional sales to influence roadmaps and playbooks.

In this role you will publish a prioritized set of product priorities annually, partner with Product Marketing on regional narratives, and drive adoption of new capabilities and launches across the region.

Qualifications

• 5+ years of developing, negotiating and executing business agreements experience
• 5+ years of professional or military experience
• Bachelor's degree
• Experience developing strategies that influence leadership decisions at the organizational level
• Experience managing programs across cross functional teams, building processes and coordinating release schedules

Responsibilities

• Articulate the voice of the customer and Sales back to product organization, to define product development priorities that set global direction for Ad Sales go‑to‑market.
• Dive deep to understand key opportunities and design, deliver and audit repeatable playbooks to take advantage of these insights
• Summarize key findings in written documents both to influence senior leaders as well as to report back on business pacing
• Consult on product narratives to ensure product positioning is aligned with customer and sales feedback.
• Earn trust with sales team, understand how to marry their key sales motions with ad product priorities

Job description

Job ID: 10471806 | Amazon Advertising LLC

Amazon Advertising is dedicated to driving measurable outcomes for advertisers, agencies, and entrepreneurs. Our ad solutions—including sponsored, display, video, and custom ads—leverage Amazon’s innovations and insights to find, attract, and engage intended audiences throughout their daily journeys. If you’re interested in joining a rapidly growing team working to build a unique, world‑class advertising group with a relentless focus on the customer, you’ve come to the right place.

The Sales GTM organization are the voice of the customer and the field back to the Ads Product orgs, as well as the business owners for delivering on customer outcomes through the adoption of product solutions. This is a globally focused team that is responsible for owning interactions with each Product org, producing a stack‑ranked set of Global Sales priorities, and influencing requirements, roadmap decisions and trade‑offs. They also develop and implement global GTM strategies and sales plays, both for existing capabilities and new ones (e.g. betas, launches) in order to drive adoption and advertiser maturity.

This role will be responsible for:

• Articulating the voice of the customer and Sales back to the global Ads Product organization, to define product development priorities that help to set global and regional direction for Ad Sales go‑to‑market.
• Collaborating regularly with Product and regional sales teams in order to influence roadmap decisions. Codify final roadmaps via adjusted WW playbooks that enable regional and local scaled delivery.
• Modifying and implementing WW GTM strategies and sales plays for their covered region/category, both for existing capabilities and new ones (e.g. betas, launches).
• Publishing Sales’ prioritized set of product priorities on an annual basis to be reviewed quarterly to evaluate trade‑offs and escalations.
• Partnering with Product Marketing on regional/category Sales and Marketing narratives.

Key job responsibilities

• Articulate the voice of the customer and Sales back to product organization, to define product development priorities that set global direction for Ad Sales go‑to‑market.
• Dive deep to understand key opportunities and design, deliver and audit repeatable playbooks to take advantage of these insights
• Summarize key findings in written documents both to influence senior leaders as well as to report back on business pacing
• Consult on product narratives to ensure product positioning is aligned with customer and sales feedback.
• Earn trust with sales team, understand how to marry their key sales motions with ad product priorities

Basic Qualifications

• 5+ years of developing, negotiating and executing business agreements experience
• 5+ years of professional or military experience
• Bachelor's degree
• Experience developing strategies that influence leadership decisions at the organizational level
• Experience managing programs across cross functional teams, building processes and coordinating release schedules

Preferred Qualifications

• Experience interpreting data and making business recommendations
• Experience identifying, negotiating, and executing complex legal agreements

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign‑on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.

Preferred Qualifications

• Experience interpreting data and making business recommendations
• Experience identifying, negotiating, and executing complex legal agreements

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to the standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign‑on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.

USA, CA, Santa Monica - 147,900.00 - 200,100.00 USD annually

USA, IL, Chicago - 147,900.00 - 200,100.00 USD annually

USA, NY, New York - 162,700.00 - 220,200.00 USD annually

USA, WA, SEATTLE - 147,900.00 - 200,100.00 USD annually

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.